White goods

Consumer durables (white goods and brown goods).Current market, major changes throughout history from the 1980s to Present scenario. Major players in consumer appliances and electonic market. What is E-waste and E-Waste management?

1. WHITE GOODS Presented By : Group 4 Nisanta Saikia Palikila Kartik Pradyumna Pohekar Prarit Joshi Pratik Milan Sahoo

2. What are White-Goods ? 2 Consumer durables are devided into two parts according to usage and flexibility Consumer electronics (Brown Goods) Relatively light electronic consumer durables distinct from heavy consumer durables . Brown goods are electronic equipments intended for everyday use Consumer Appliances (White Goods) Heavy consumer durables which used to be painted only in white enamel finish (Despite their availability in varied colors now) . They are still called white goods or Major appliances

3. Catagorization 3

4. Evolution Of The Indian White-Goods Sector 4 1980s and Early 1990s Mid and Late 1990s Early 2000s growth Late 2000s 2010 Onwards Closed market Increased product availability, increased media penetration and advertising Liberalisation of markets Influx of global players such as LG and Samsung Shift in focus from promotion to product innovation Increasing availability and affordability of consumer finance provides impetus to growth Low penetration of high-end products such as air conditioners (<1 per cent ) Indian companies such as Videocon, Onida, BPL gaining global identity Increasing penetration of high-end products such as air conditioners Companies targeting high growth in rural market GST introduced from July 2017, with most electronics goods taxed at 18 per cent .

5. Executive Summary of Recent Growth 5 Indian appliance and consumer electronics (ACE) market reached US$ 31.49 billion in 2017. It is expected to increase at a 9% CAGR to reach US$ 48.37 billion in 2022. Electronics hardware production in the country increased from US$ 31.13 billion in FY14 to US$ 60.13 billion in FY18. Demand for electronics hardware in India is expected to reach US$ 400 billion by FY24*.

6. Production of White-Goods 6 As of FY18, washing machine, refrigerator and air conditioner market in India were estimated around US$ 1.09 billion, US$ 3.03 billion) and US$ 3.1 billion respectively. Imports contributed 20% of domestic market for washing machines and refrigerators. And 30% for domestic market of air-conditioners in FY18.

7. Demand and Policy Driving Investment 7

8. Major Players 8 Company Product category ACs , refrigerators, specialty cooling products including mortuary chambers and cold storage ACs and cooling equipment Refrigerators, ACs, washing machines, microwave ovens, DVD players, digital-imaging products and audio-visual products ACs and refrigerators TVs, audio-visual solutions, computers, mobile phones, refrigerators, washing machines, microwave ovens, vacuum cleaners and ACs

9. Cntd..... 9 Company Product category LCDs, washing machines, ACs, microwave ovens, mobile phones, projectors and display products H ome theatre systems, A udio products , H ousehold products , computers TVs , M obile phones, R efrigerators , ACs , W ashing machines , M icrowave ovens and C omputers A udio systems , H ome theatre systems , D igital cameras , C amcorders , C omputers , V ideo-gaming products TVs, DVD players, microwave ovens, refrigerators, washing machines, ACs and power backup solutions Refrigerators , W ashing machines , M icrowave ovens , W ater purifie rs.

10. Retail Related FDIs Policies for White-Goods 10 According to the Department for Promotion of Industry and Internal Trade, during April 2000- March 2019 FDI inflows into the electronics sector stood at US$ 2.36 billion. 51 per cent FDI in multi brand retail Minimum investment cap is US$ 100 million 30% procurement of manufactured products must be from SMEs. 50 per cent of the jobs in the retail outlet could be reserved for rural youth Consumers will receive higher quality products at lower prices and better service 100 per cent FDI in single brand retail Products to be sold under the same brand internationally Sale of multi brand goods is not allowed, even if produced by the same manufacturer For FDI above 51 per cent, 30 per cent sourcing must be from SMEs “Make in India” initiative to further strengthen the investments coming to India

11. Advantage To Indian Market 11

12. Recent and Proposed Investment By Key Players 12 Bosch Home Appliances to invest US$ 111.96 million to expand in India. Micromax plans to invest US$ 89.25 million by 2020 Dyson will invest around Rs 1,300 crore in the Indian White-Goods sector by 2023. V-Guard acquired 49.43 per cent stake in GUTS Electro-Mech in 2017 Flipkart launched its private label ‘Marq’ for selling large appliances in India in 2018 Haier announced an investment of Rs 3,000 cr by 2020. Samsung has announced an investment of Rs 5,000 cr at Noida plant.

13. SWOT Analysis of White-Goods Sector 13 S W O T Globalization FDIs Easy EMI schemes Increased Income level of people resulting in increased purchasing power Technology exchange with big international players Some Govt. laws can create hinder to the foreign comapnies Indian and local companies can’t compete with foreingn technologies and capital Rising demands Flexible investment options Incentives from the Government Talented and well educated youth for being associated with MNCs Stiff competition from multiple brands for a single product Word of mouth can damage a company’s image Recession and Depression can hamper people’s purchasing power.

14. E-waste Management

15. Policies Taken By Govt. For E-Waste Management 15

16. Actions taken by leading brands In India, E-Waste (Management and Handling) Rules 2011 have been notified by the Central Government.

17. Thank You