Women Entrepreneurship DETAILS pptx.Marketing

WOMEN ENTREPRENEURS

1. Women Entrepreneurship By : ASHITA

2. Women Entrepreneurship: : Women Entrepreneurship refers to the ownership and management of businesses by women. It’s a vital component of economic growth, innovation and social change. SCOPE OF WOMEN ENTREPRENEURSHIP : 1. Economic empowerment. 2. Social transformation. 3.Innovation and diversification. 4.Improved work life balance 5.Global competitiveness.

3. Different Rural women Entrepreneurs: RAJNI DEVI. (Business : Milk selling and dairy products). SITA DEVI . ( Business: Readymade and unstitched suit selling). SAROJ KASHIV. ( Business: Salon). DIMPLE CHAUHAN . ( Business: Boutique).

4. SAVITRI DEVI. ( Business: Selling Momos). MEERA MAHAJAN. ( Founder of kangra tea estate). SUMAN THAKUR. ( Founder of suman’s kitchen).

5. 1. Rajni DEVI : Business: ( Milk Selling and Dairy Products). Location: Nerchowk. GROWTH STORY: Rajni Devi, a rural woman from nerchowk , started her milk-selling business with just two cows and an initial investment of ₹50,000. She sold milk to local customers and gradually expanded her customer base.. she also sold ghee, butter, paneer along with it.

6. Financials: Initial investment = 50,000 (approx). Daily milk sales = 15000 (approx). Monthly turnover = 4,50,000. Expense: Cattle feed= 2000.

7. 2. SITA DEVI: Business: Selling readymade and unstitched suits. Location : Nerchowk. Retail shop. Financials : Initial investment= 2L. ( personal savings: 60,000). (Loan: 1L). ( Family Support: 40,000).

8. Expenses: Rent: 2000. Electricity Bill: 1000. Infrastructure: 1L. Transportation: (5000 by car). (1000 By delivery charges). Sale’s : Online or offline both = 60,000. Profit : ( 52,000). Monthly ( 6,24,000) Approx.

9. 3. Saroj KASHIV: Business: Salon . Location: Mahadev. Product= All beauty products,Haircare and personal care. Promotion = online, offline both. Financials : Initial investment= 3L. Personal savings= 1L. Loans= 2L. Monthly Turnover: 20,000. ( approx)

10. Expense’s: Rent= 2000. Electricity Bill= 2500. Infrastructure= 80,000. Decor= 2500 (approx). Products: 80,000. Tools= 40,000. Profit : ( monthly: 20,000). Less expenses: 15,500. ( Annually: 1,86,000).

11. 4. Dimple Chauhan: Business: Boutique. Location: Mahadev. Financials: Initial investment: 3L. (Personal Savings: 1L). (loan : 1L). (Family support: 1L). PROFIT: ( Monthly: 35,000). ( Annually: 4,20,000).

12. Expenses : Rent : 2000. Lightning & décor : 2000. Infrastructure : 50,000. Machines : 37000. Tools : 5000. Hire one women salary : 5000. Misc. Exp : 1000.

13. Profit earned: Monthly : 45,000. Annually : 5,40,000.

14. 5. Shradha Devi: Business: selling Momos. Location : Sundernagar. Financials : Initial investment : 1.5L Personal savings : 50,000. Loan : 50,000. Family Support : 50L. Profit : 90,000 Monthly (approx).

15. Expenses: Rent : 2500. Infrastructure : 50,000. Utensils : 20,000. Gas and cylinder: 6000. Vegetables : 5000. Food license : 5000. Electricity Bill : 1000.

16. Profit: Monthly : 26,500. Annually : 3,18,000.

17. 6. Meera Mahajan: The Founder of kangra Tea Estate, is a remarkable women entrepreneur from ( h.p ). Startup Funding: Initial investment : 50L. Funding sources : Personal savings : 20 L. Family support: 15L. Bank loan : 10 L. Govt. Schemes : 5 L. ( H.P Govt. Entrepreneurship scheme).

18. Key expenses: Tea production : 40%. Advertising : 25%. Employ salary and benefits : 20%. Infrastructure and maintenance : 15%. Sales: Tea sales : 80%. Tourism : 10% .

19. Online sale’s: 5% . Wholesale : 5%. (Supplying tea to other Business and retailers) Profit earned : 2019- 2020 : 7cr. 2023 – 2024 : 17 cr (approx). Net profit : 18 cr.

20. 7. Suman Thakur: The Founder of suman’s kitchen, Himachal Pradesh, is a successful entrepreneur and passionate food enthusiast. Background : Born and raised in kangra, H.P Graduate in hospitality and tourism Form HPU. Married into a family of modest means.

21. Startup Funding: Initial investment : 10L. Funding source : Personal saving (7L). Family support: (3L). Expenses : Food cost : 40%. Labor cost : 25%. Advertising : 15%. Rent and utilities : 10%.

22. Misc exp : 10%. Revenue: Catering services: 40L. Restaurants sale : 60L. Online order : 20L. Total revenue : 1.2 Cr Profit : net profit: 30 L.

23. Indian Govt. initiatives. 1. National Policy for Women, 2016

2. Stand-Up India Scheme (2016) – promotes entrepreneurship among women and SC/ST

3. Mudra Yojana (2015) – provides loans to women entrepreneurs

4. Mahila Coir Yojana (2015) – supports women in coir industry

5. Women Entrepreneurship Platform (WEP) – online platform for women entrepreneurs

24. Schemes and programs: 1. National Rural Livelihood Mission (NRLM) – supports rural women entrepreneurship

2. Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM)

3. Rashtriya Mahila Kosh (RMK) – provides micro-credit to women

4. Trade Related Entrepreneurship Assistance and Development (TREAD) Scheme

5. Support to Training and Employment Programme for Women .

25. Thank you