Workplace Generational Dynamics_Part Two.ppt

Generations in the workplace

1. with
Chuck Underwood

2. How Generations Happen
3 Truths
1.Formative years mold core values.
2.Five living generations.
3.Generational values guide decisions.

3. GenX
Birth Years: 1965 –1981
Current Age: 27 to 43
# born: 58,541,842
Formative Years: ’70s, ’80s, ’90s

4. GenX
“We’re not what
you thought.”
(1997)

5. GenX
“all about survival”
Divorce
Time-poor parents
Permissiveness
Mobile Society

6. GenX
“a rising tide of mediocrity…
that threatens our very future…”
A Nation At Risk
1983

7. GenX
“… disturbing inadequacies in
the way the educational process
is conducted”
A Nation At Risk
1983

8. GenX
Core Values
Independence
Self-reliance
Distance from older generations
Marriage is disposable
Us-Against-Them

9. GenX
Media Isolation
Radio
Television

10. GenX
From media togetherness
to media isolation

11. GenX
THE COMPUTER GENERATION

12. GenX
Self-focused
Peer-focused
Appreciate parents’ hard work

13. GenX
African-American X’ers
Post-Civil-Rights
Careers
Suburbs
Black/white gap shrinking

14. GenX
The Cosby
Show
1984 to 1992

15. GenX
A Different World
1987 to 1993

16. GenX
1986
MLK Holiday

17. GenX
“Their mothers used drugs, and
now it’s the children who suffer”
(1991)

18. GenX
Strong femalegeneration
Malesseek identity, masculinity

19. GenX
Fight Club (1999)

20. GenX
TV spot -Secret Deodorant

21. GenX
TV spot –Best Buy

22. GenX
X’er Men: Female Denigration
Television programming
Advertising
Music
Video games

23. GenX
TV spot –Miller Lite

24. GenX
TV spot –Hummer

25. GenX
Formative Years
Unimpressed with authority
Cynical towards older generations
Distrustful of major institutions
Disempowerment
Disengagement

26. GenX
“How can we repair all the damage
we inherited?”
Winona Ryder
Reality Bites

27. GenX
Today
Save the neighborhood
No ideology / pragmatic
Make marriage work
Be there for children

28. GenX
“Why more young moms are opting
out of the rat race”

29. GenX
Xers In The Workplace
Creative, entrepreneurial
Self-reliant
Survival of the fittest
Technologically savvy
Time-efficient

30. GenX
Xers In The Workplace
Individualistic, results-oriented
Self-focused rather than team
Don’t expect/promise loyalty
“Career free agents”

31. GenX
Xers In The Workplace
Comfortable with change
At ease with co-worker diversity
Open-minded

32. GenX
Xers In The Workplace
Career gender benders
Willing to work hard
Want to make money, succeed
Seek work/play balance

33. GenX
Xers In The Workplace
Might be skeptical of elders
Might be skeptical of large organizations
View jobs as steppingstones, temporary

34. GenX
Xers In The Workplace
Like start-ups, small firms
Might choose city first, then job
Might not socialize with co-workers

35. GenX
Xers In The Workplace
Don’t buy “pay-your-dues”
Demanding: want it fast
Seek skill-building opportunities
Seek respect and input
What’s in it for me?

36. GenX
Recruiting X’ers
Describe assignment in detail
Explain time demand !
Can you describe career path?
Be tech-forward
Enhance their skill-set
Reward individualism, creativity

37. GenX
Managing X’ers
Offer mentoring
Give individual and specific feedback
Don’t dominate –let them in !
Build their “toolbox”
Quantify their performance

38. GenX
Managing X’ers
Be alert for: attitude towards ethics
Be alert for: self-focus
Be alert for: cynicism, pessimism,
distrust

39. GenX
Managing X’ers
Flexible schedules for parenting?
Number of single dads growing
Enhance maternity/paternity leave ?
Help them deal with time-poorness

40. GenX
Managing X’ers
Teach accountability
Teach business courtesy
Teach interpersonal skills
Teach them about other generations

41. GenX
Managing X’ers
Judge by merit, not seniority
Create fun atmosphere
Let them discover solutions their way

42. GenX

43. Millennials
Birth Years: 1982 –Present
Current Age: birth to 26
# Born: 80,000,000+
Formative Years: 1980s to 2010s

44. Millennials
Optimistic and enthusiastic
Respectful of authority
Focused on education
Close relationship with parents

45. Millennials
TV spot –Coca Cola

46. Millennials
Grade pressure
Time pressure
Adult-supervised

47. Millennials
Team players
Community-active
Declining teen social pathologies

48. Millennials
“The September 11
th
Generation”

49. Millennials
“Katrina”

50. Millennials
High School Community Service
1984: 900,000 Students
2003: 6,200,000 Students

51. Millennials
“Today’s teens are helping others
in record numbers.”

52. Millennials
TEEN SOCIAL PATHOLOGIES DECLINE
WITH MILLENNIALS

53. Millennials
Spirituality Rising
“Young people want to know
something bigger than themselves.”
Marcus Robinson, college senior
TIME

54. Millennials
Problems
Drug Use: Down, But Not Out
Sex Bombardment By Many Media
Adult-World Ethical Failures

55. Millennials
“More college women regularly
get drunk.”

56. Millennials
Sex bombardment by commercial media

57. Millennials
Adult world ethical & moral failures

58. Millennials
“Schools react to
recent spate of scandals”

59. Millennials
Concerns
Over-parented?
Non-creative, non-risk-taking?
Over-stressed?

60. Millennials
“Parents who hover too much…”

61. Millennials
“My role models, confidantes,
weekend buddies”

62. Millennials
Grade Pressure
Not creative?
Not risk-taking?
Not independent thinking?

63. Millennials
“Nearly 1 in 2 undergraduates will
become severely depressed at some
time during college…”

64. Millennials
Growing rich–poor separation

65. Millennials
“At every level of education,
they’re falling behind.”

66. Millennials
“Girls Are On A Tear.”
“Boys are falling behind.”

67. Millennials
Nurtured
Feel Like A Generation

68. Millennials
DO NOT CALL US
Generation Y
Echo Boomers
“Those names are upsetting.
Nobody I know wants to use them.”
Leslie Milner, Millennial
Millennials Rising

69. Millennials
“An Army Of One”

70. Millennials
TV Spot –U. S. Army

71. Millennials
“Extended Adolescence”
Live at home
Job Sampling
Have fun
Postpone marriage, parenthood

72. Millennials
•College debt
•Credit card debt
•Job insecurity
•Will work 80+ yrs.
•What’s the rush?

73. Millennials
Millennials At Work
Disciplined –good with deadlines
Comfortable with elders
Like team/group environment
Like –and need -clear goals, structure
Optimistic, good spirit

74. Millennials
Millennials At Work
Tech-savvy
Want to do job well
Will become competitive career’ists
But seek “work-life integration”

75. Millennials
Millennials At Work
Job security sounds pretty good
Old-line organizations appeal
Prefer diverse workforce
Not loyal –yet

76. Millennials
Millennials At Work
Seek relevant, meaningful work NOW
Want in on creative decisions
Flawed sense of entitlement
Unrealistic expectations
Crave variety and change

77. Millennials
Millennials At Work
Often distracted by technology
Seek highest authority, might ignore
chain of command
Require lots of personal attention

78. Millennials
Recruiting Millennials
Internships can be effective
Stress organization’s stability
Diversity-friendly
Commitment to individual
Stress civic involvement

79. Millennials
Managing Millennials
Strong orientation to ensure good start
Fast immersion into the process
Give structure and clear rules

80. Millennials
Managing Millennials
Teach realistic expectations
Soft? Might need “protection”
Reward them with more responsibility
Help them develop clear career path

81. Millennials
Managing Millennials
Offer variety
Constant, specific feedback
Criticize them with kid gloves
Use their “we” approach

82. Millennials
Managing Millennials
Personalize their work
Teach generational differences
Establish clear rules on tech use
Establish clear rules on dress code

83. Millennials
Pro -labor?
Pro -union?
Anti -CEO?

84. Millennials
Executive
Excess ?

85. Millennials
EPIDEMIC OF EXECUTIVE
CORRUPTION

86. Millennials
“That sucks.”

87. Generational Strategy
1.Understand each generation’s
unique formative years…
2.Understand each generation’s
unique core values…
3.“Connect” with each generation in
the workplace, marketplace, and
living room.

88. Nine Hours
Amazon.com

89. Contact Chuck
The Generational Imperative, Inc.
Cincinnati
513 –221 -1973
[email protected]
www.genimperative.com