World Breastfeeding Week.pptx

This presentation is for observing World Breastfeeding Week-2022. It covers themes over years, statistics, recommendations, benefits to child and mother, 10 steps to successful breastfeeding, breastmilk substitutes, marketing tactics and its regulation, Breastfeeding support system, Breastfeeding and COVID and innovations in breastfeeding.

Link for video (Covid and breastfeeding): https://www.youtube.com/watch?v=OFGiy6t7k5E

1. Dr. E. Immanuel Joshua Junior Resident-1 Community Medicine IMS_BHU Varanasi, Uttar Pradesh WORLD BREASTFEEDING WEEK 2022

2. 2016 2017 2018 2019 2020 2021 BREASTFEEDING - A Key to Sustainable Development SUSTAINING BREASTFEEDING: Building Alliances without Conflicts of Interest BREASTFEEDING Foundation of life BREASTFEEDING Nourishment for life Empower parents, enable breastfeeding: Now and for the future! Support Breastfeeding for a healthier planet Covid-19 is an opportunity to strengthen action on breastfeeding TIMELINE THEMES Protect breastfeeding: A shared responsibility

3. WORLD BREASTFEEDING WEEK THEME - 2022

4. RECOMMENDATIONS Breastfeeding be initiated within 1 hour of birth Infants feed on Breastmilk for the first 6 months Infants continue breastfeeding until at least the age of 2 Adequate, safe & complementary foods at 6 months

5. Over 8,20,000 children could be saved yearly if all children 0-23 months were optimally breastfed. Only 19 countries have prohibited the sponsorship of scientific and health professional association meetings by manufacturers of breast-milk substitutes only 41% of infants 0–6 months old are exclusively breastfed Only 2 in 5 babies are breastfed in the first hour of life globally. Stats. on Breastfeeding

6. BENEFITS OF BREASTFEEDING Optimal Brain Development Low Incidence of SIDS Strengthens Immune system Ear/Gastric Infections risk of Obesity & Diabetes Incidence of Resp. tract infections Incidence of Breast, Ovarian Cancer risk of Type-2 Diabetes Contraception protection Post-partum Depression Saves Time and Money Faster to Pre-Pregnancy weight

7. TEN STEPS to Successful Breastfeeding

8. TEN STEPS

9. BREASTMILK SUBSTITUTES Between 1979 and 1981 WHO, UNICEF, NGOs, infant food industry and experts on infant feeding met to develop a code to restrict the marketing of breast-milk substitutes and protect breastfeeding. The promotion of breast-milk substitutes as being “modern” and better than breast milk had a dramatic effect on breastfeeding rates. “The Baby Killer” Since then a number of follow-up resolutions have been adopted to strengthen the minimum criteria for regulation established by the Code

10. Misleading claims from formula companies can confuse parents, often undermining Breastfeeding Formula companies build trust with mothers to change their decision on how to feed babies Free samples and subtle advertising in hospitals and clinics undermine Breastfeeding Parents get biased advice on Breastfeed when medical training is paid for by formula companies NEED FOR REGULATION OF SUBSTITUTES

11. FORMULA COMPANIES HEALTH PROFESSIONALS G overnments should ENFORCE LAWS so that parents are not targeted with AGGRESSIVE AND MISLEADING MARKETING for formula milk ENFORCE LAWS MARKETING REGULATION

12. Unsupportive workplaces Misleading marketing Tactics by Industries Breastfeeding Myths Overcome obstacles and make an empowered choice

13. BREASTFEEDING and COVID-19 Refer youtube for video

14. INNOVATIONS IN BREASTFEEDING Breast Pumps Breastfeeding Apps Nursing Bras Breastmilk Consumption Meter Milk Donation Banks Milk storage & Feeding Awareness Campaigns

15. T H A N K Y O U … ! ! !