World Food Programme Introduction 22032024.pdf

Standard brochure

1. Introduction to WFP
Year Month

2. NOBEL PEACE
PRIZE 2020
The award of the 2020 Nobel Peace Prize
to WFP was recognition that food security, peace
and stability go together.
Conflict and insecurity are key drivers of hunger.
Many of the people WFP supports are fleeing
conflict and have been forced to abandon their
land, homes and jobs.
The award has increased WFP's opportunity to
provide a voice to the millions of hungry people
in the world and to mobilize support for the food
assistance they need.

3. A GLOBAL
FOOD CRISIS
•783 million people going hungry
•3.1 billion lacking healthy diets
•Conflictno.1 driver of hunger
The world is facing a food crisis
of unprecedented proportions.

4. WHO
WE ARE
AND
WHAT
WE DO

5. •WFP is the world’s largest humanitarian organization fighting hunger
•We support vulnerable communities in emergencies and beyond
•Our goals: End hunger and achieve a safer, fairer world for all
WHO WE ARE AND WHAT WE DO

6. WHO WE ARE AND WHAT WE DO
24,137
WFP is
staff
87 percent of them
working on the ground
•Local communities
•Private sector partners
•Government partners
•Host governments
•UN Agencies
•NGOs
Working with

7. WHO WE ARE AND WHAT WE DO
160
We assisted
million people
in 2022 – more than ever in WFP history
120+
countries
Working in
and territories worldwide

8. OUR GLOBAL PRESENCE

9. WFP EXECUTIVE DIRECTOR
CINDY
MCCAIN
“I’m honored to lead an organization
that, last year alone, reached
160million people suffering from
hunger. WFP couldn’t have done that
without you –our private sector
friends and partners.
As I step into this role, I look back
to what you’ve helped WFP achieve.
But I also look to the future, to the
challenges we face.
Joined as WFP’s Executive
Director in April 2023
Today, as many as 783 million
people do not know when –or
whether –they’ll eat again.We
must –we can –end hunger.
To do so, the communities we serve
need your bold ideas, solutions, and
heartwarming generosity.More than
ever now, they need you.Sothank
you for the life-saving help you’ve
provided and for the help to come.”

10. SAVING
LIVES
When disaster strikes, WFP
is often on the front line,
providing food and other
assistance to those in need.
WORKSTREAMS
•Emergency Response
•Response Coordination
•Emergency Preparedness
•Humanitarian Services

11. CHANGING
LIVES
WFP works to build long-term
resilience, helping communities
recover from disasters and removing
the roadblocks on their path to a
safer, more prosperous future
WORKSTREAMS
•Ending Malnutrition
•School Feeding
•Strengthening Food Systems
•Social Protection
•Enhancing Climate Resilience

12. WHAT WE DO IN
EMERGENCIES
When disaster strikes, WFP is often among the
first onthefront line – among those in need.
major emergencies WFP is currently responding to
of our work is in conflict-affected countries.
20
2/3
47.3 million
people living in emergency – or worse – levels of food insecurity

13. But we don’t wait for disasters to hit. We support national
governments to prevent or lessen the worst impacts on
vulnerable communities through early-warning systems and
emergency preparedness efforts, including prepositioning of
food and other critical supplies.
WHAT WE DO —PREVENTING DISASTERS

14. WFP helps vulnerable communities become
more food secure, resilient, and able access economic
opportunities for the future, for example through our Cash
Transfers and School Feeding programmes.
WHAT WE DO —IN COMMUNITIES

15. HOW WE
WORK
•WFP adopts a needs-based approach
to meet concrete requirements on
the ground
•Five-year strategic plan for each
country we work in, supporting
governments to achieve the SDGs
•We create innovative partnerships with
the private sector to best meet the
needs of the people we serve

16. Governments
Foundations
raised in 2022
US$ 14B
Companies
Individuals
HOW WE
ARE FUNDED
WFP is funded entirely
by voluntary donations

17. HOW WE ARE FUNDED
WFP is funded entirely by voluntary donations
Governments
Foundations
raised in 2022
93.5%
of all government and
corporate contributions
go directly to supporting
life-saving and life-
changing operations
$14B
Companies
Individuals
US$ 23.5B
Funding needed for 2023

18. THE 2030 AGENDA AND THE SUSTAINABLE DEVELOPMENT GOALS
A set of 17 goals to achieve a fair, prosperous, peaceful world for people and the planet by 2030

19. TWO KEY GOALS FOR WFP: SDG2 AND SDG17

20. DELIVERING
FOOD
ASSISTANCE
In 2022, we delivered
of food to those most in need.
4.8 million
metric tonnes

21. DELIVERING
FOOD
ASSISTANCE
Right now, we are supporting
millions of people, responding to
20
around
emergencies
the world

22. FOOD AND NUTRITION
ASSISTANCE IN YEMEN
13
million
people

23. DELIVERING FOOD AND OTHER ASSISTANCE
DEMOCRATIC REPUBLIC OF CONGO
4.4
million
people

24. DELIVERING FOOD ASSISTANCE
SYRIA & NEIGHBORING COUNTRIES
3
million
people

25. FOOD ASSISTANCE AND RESILIENCE
UKRAINE
3
million
people every
month

26. EMERGENCY RESPONSE
PALESTINE
1
million
people assisted
by Q1 20241.

27. EMERGENCY ASSISTANCE
SUDAN
6.7
million
people target

28. DELIVERING FOOD ASSISTANCE
WFP leverages a global fleet of
6.5K 20 140
trucks ships planes
850
warehouses
In 2022, UNHAS transportedWFP has a worldwide network of
390,000
passengers

29. DELIVERING
FOOD
ASSISTANCE
•WFP leverages its scale, purchasing
power and partnerships to stretch
every dollar and feed as many people
as possible
•Average WFP emergency ration cost:
US$ 0.60
•Innovative partnership projects like
Optimus are driving down costs across
operations

30. PROGRAMMATIC
THEMES

31. NUTRITION
beneficiaries reached with nutrition programmesin 2022
28.5 million
in people supported over 2021
21% increase
under 5 reached with nutrition programmes in 2022
18.2 million children
of the total food tonnage delivered was directed to
crisis response in 2022
93%

32. SUPPLY CHAIN OVERVIEW
KEY TENETS
CAPACITY
STRENGTHENING
LOCAL &
REGIONAL
PROCUREMENT
LAST MILE
DELIVERY
EMERGENCY
RESPONSE
SUPPLY CHAIN
IN NUMBERS
4.8M
metric tonnes
of food delivered
390K
passengers transported
by aviation and UNHAS
61K
containers
shipped
200K
metric tonnes of food on
WFP-contracted ships at anyone time

33. EMERGENCIES
EMERGENCY PREPAREDNESS
•Standby partners
•Preparing through resilience
•Working with local stakeholders
EMERGENCY RESPONSE
•Coordinating with governments
•Humanitarian logistics and telecom provider
•First on the ground
•Working with the private sector
20
concurrent
emergencies

34. SCHOOL
MEALS
•Millions of children worldwide go to school
hungry every day
•22 million children in over 50 countries reached
by WFP with school meals in 2023 (Q3)
•Lack of nutrients hinders their ability to learn
and be productive
•Widespread malnutrition can translate into
a 50 to 70 percent loss of economic potential
for countries
•School meals keep children healthy and
in the classroom
•WFP’s home-grown school feeding programmes
also benefit communities around schools

35. SCHOOL MEALS
22
million
vulnerable
schoolchildren
reached with
106
million
Supported through national
school meals programmes
schoolchildren
1
investedEvery
US$ in school meals
has a
US$
9
return
on investment
school meals

36. SCHOOL
MEALS
Meet U Sang Nu (aged 6)
•One of 41,000 schoolchildren assisted by
WFP in Bandarbanprovince (Bangladesh)
•Receives healthy school meals, including
nutrient-packed high-energy biscuits (HEBs)
•School meals provide 67 percent of U Sang
Nu’s daily micronutrient needs

37. CASH-BASED
TRANSFERS
people assisted through cash transfers by Q3, 2023
47.5 million
in cash was transferred by WFP from January to
September in 2023
US$ 2.3 billion
of WFP’s food assistance portfolio is now
provided in cash
35%

38. FOOD
SYSTEMS
A sustainable food system can
feed our growing population
without damaging the planet.
WFP programmes like Home
Grown School Feeding and
Climate Resilient Smallholder
Farmer Engagement, are vital to
a sustainable food system.

39. CLIMATE
ACTION
WFP works with communities
worldwide to build resilience
against climate shocks.
Together, we:
•Anticipatethreats
•Restore ecosystems
•Protect the vulnerable
•Energize communities

40. PARTNERING
WITH WFP

41. Working closely with governments and local communities
in over120 countries and territories, WFP is uniquelypositioned to
channel private sector expertise and financial contributions to
help solve the challenges slowing progress towards
a better, more secure world.
OUR APPROACH

42. WHY
CHOOSE
WFP?
WFP has the reach:
supporting 160millionpeople
in 120+countries and territories
WFP has the experience:
60 years working for the world’s
most vulnerable
WFP has the track record:
delivering for the people
we serveand for our partners

43. HOW WE CREATE PARTNERSHIPS WITH IMPACT
WFP partnership
expertswork with
you to understand
your vision​
Identify
ideas for
collaboration​
Designimpactful
solutions
together​
Establish
and launch
partnership

44. THE PEOPLE
WE SERVE

45. PARTNERSHIPS
ARE MUTUALLY
BENEFICIAL
WFP’s corporate partners realize a
range of benefits by working with us:
•Make a life-saving and life-changing
difference—from feeding hungry people
to rehabilitating land, partners make a
tangible impact
•Engage staff in support of your ESG goals
•Demonstrate commitment to global issues
•Connect with customers
•Learn more about and gain access to
new markets

46. PARTNERS

47. * Includes cash and in-kind support from Mastercard and partners.
** Equivalent # of meals based on the global average price of one WFP school meal (US$ 0.25). Includes Mastercard and partners’
2012-2022 cash donations to school feeding programmes.
49
GENERATED
US$45*
MILLION
SINCE 2012:
140M SCHOOL MEALS**
DELIVERED VALUE OF OVER
US$5 MILLION
CONTRIBUTED OVER
TO WFP’S EMERGENCY RESPONSES
US$4 MILLION
PROVIDED OVER
IN IN-KIND SUPPORT
MASTERCARD

48. OVER A DECADE, MASTERCARD HAS HELPED WFP
SAVE LIVES & CHANGE LIVES IN MORE THAN 40COUNTRIES
REINSTATING
DISCONTINUED
PROGRAMMES
& preventing
pipeline breaks
EXPANDING
SCHOOL
FEEDING
to new locations
and reachingeven
more children
IMPROVING
HEALTH FOR
CHILDREN
through specialized
nutrition
BOOSTING
THE LOCAL
ECONOMY
through job creation
and the purchase
of locally grown
ingredients
TRANSITIONING
SCHOOL FEEDING
TO
GOVERNMENTS
to governments,
ensuring long-term
sustainability

49. DOING WELL BY DOING GOOD
EXAMPLE CAMPAIGNS ACHIEVING BUSINESS IMPACT AND MEDIA ATTENTION
ANNUAL CAMPAIGN
IN HIGH GROWTH
EUROPEAN MARKETS
Increase
in MCcard on file YOY
in key countries (e.g.Greece)
TRANSPORT
FOR LONDON
CAMPAIGN
Demonstrated impact of the
campaign driving
consumers'preference to
use MC over other
payment cards
CAMPAIGN
IN AUSTRALIA
Increase
in contactless
transactions
vs. priormonth
COLOMBIA
CAMPAIGN WITH
CUSTOMERS
Reaching 46+ M people
with 205 articles
published; winner of
EFFIE Marketing Award
CAMPAIGNS
WITH
CHOITHRAMS
Nearly6 million visits
fromChoithrams
customers across22
supermarkets in Dubai

50. DSM-FIRMENICH
One of our longest-standing partners
15
yearsof
partnership
35
Improving the diets of
millionpeople
per year

51. DSM IMPACT STORY
FORTIFIED RICE IN BANGLADESH
DSM were one of the first
companies to produce fortified
rice in a way that retains its
texture and taste.
3
companies producing fortified
rice kernels (1,500 MT)
50+
Blending units / rice mills
(30,000 MT)
2M
people access
to fortified rice

52. DSM PARTNERSHIP IMPACT
Co-created
or improved
10 nutritional
products, used globally
in WFP operations
Products improved
through the
partnership benefit
35 million+ people
every year
Helped 50+
food companies
in Bangladesh build
capacity to produce
more nutritious foods
Created foundational
evidence and studies
to show the importance
and benefits of nutrition
and fortification.
50+

53. REVOLUT FOR SHARETHEMEAL
World Food Day 2023 CRM activation
360°
22k
Revolut users
donated
Supporting WFP’s most pressing emergencies.
Different ways of giving: One-off, recurring, and “spare
change” donations
multi-channel
campaign
Across push notifications, email, in-app inbox, and
spotlight positioning in the Revolutapp for one month

54. REVOLUT FOR SHARETHEMEAL
REVOLUT MULTI-CHANNEL CAMPAIGN VISUALS
Push notification In-app inbox “Suggested for you”Donations section

55. BALENCIAGA
400
stores
•Their first CSR project
•Campaign with WFP was the
key concept for the collection
•A true CRM
•Staff and customer engagement
50
countries

56. BALENCIAGA:
IMPACT STORY
–2018 COLLECTION
•After the success of the
campaign, Balenciaga
increased the % donation
from 10 to 20, and also
wanted to extend the run
of the partnership for
10+ years –business driver
•Massive media reach, paid
and earned/organic
•Better than anticipated
results from the campaign,
value of WFP brand
•Positive feedback from
consumers, increased WFP
visibility (IG posts from
celebs)

57. KERRY GROUP
IMPACT STORY
•Project in Honduras ran 2016-2019
•Dairy farmer production
increased by average of 10 litres
•Reintroduction of dairy to
Homegrown School Feeding
•Benefits 7,500 children
in 178 schools
•Training visit to Ireland for
Honduran farmers

58. ABOUT WFP
12 things you may not know about WFP / 1

59. ABOUT WFP
12 things you may not know about WFP / 2

60. THANK YOU
Contact: Your name, your role
[email protected]
+xxxxxxxxxx

61. •PPF overview video:
•PPF video 16:9
•PPF video square