The WLA Global Lottery Data Compendium 2014 101WLA Associate Member Data
Betgenius Limited
Betgenius Limited
25a Soho Square
London
W1D 4FA
United Kingdom
Telephone: +44 207 851 4060
www.betgenius.com
Key executives
Mark Locke, CEO
Stephen Gardner, COO
Jack Davison, CCO
Matt Stephenson, Director of Sales
Global point of contact
Leo Barker
E-mail:
[email protected]
Telephone: +44 7903 870 622
Operations
Key service areas
Betgenius is the leading provider of so-
phisticated data-driven software to the
global sports betting and lottery sectors,
proven to improve margin turnover, cus-
tomer acquisition and customer reten-
tion, utilising high quality and official
data combined with integrity monitor-
ing. Our key service areas include:
Sportsbook management
Betgenius provides software solutions
that allow either partial or complete au-
tomation or outsourcing of a bookmak-
er’s sportsbook management operations,
for both pre-match and live betting.
User experience
Our dedicated user experience team fo-
cus on increasing revenues for our cus-
tomers, creating entertaining and inno-
vative solutions, including live betting
consoles and score centres.
Customer marketing
Manage your customer’s lifecycle with a
suite of products and features including
targeted ad-serving, campaign design
and auto-optimisation, retargeting and
remarketing of offers and odds.
Structure
Parent company
Key subsidiaries
Previous fiscal years FY 2013 FY 2012
Net revenue
Operating income
EBITDA
Net income
Other supplier data
Date founded 2000
Key product lines
Key product lines offered by Betgenius
include:
Sportsbook Manager
A suite of highly customisable tools that
allow bookmakers to automate almost
every aspect of their pre-match betting
whilst leaving them in full control.
InPlay Manager
Allows our clients to price a wide range
of betting markets automatically based
on a small number of input parameters,
taking into account the current score and
match statistics, whilst giving the trader
control and ability to take positions if de-
sired.
Betstream
Betgenius’ front-end sportsbetting prod-
uct range, a collection of applications,
feeds and services, including scoreboards
and consoles, that all use the same ap-
proach for creating the best sportsbetting
user experience possible.
Connextra
The gaming industry’s number one ad-
server, delivering live prices and messages
into dynamically-built online adverts.
DDM
Our programmatic media buying service
which provides clients with the most tar-
geted approach to acquiring new players
that is not only cost effective, but pro-
vides unparalleled marketing insights.
F
ounded in 2000, Betgenius has
grown to meet the needs of the
worldwide sports betting commu-
nity. With offices in both the
UK and
Estonia, the company now employs over
350 people full time in London and Tal-
linn who are dynamic, customer-focused
professionals. Developed in and man-
aged from our bases in London and Tal-
linn, our products enable bookmakers
and lottery operators to increase reve-
nues by improving the intelligence, effi-
ciency, and usability of their existing
sportsbooks.
For new entrants into the sports betting
market, Betgenius provides a turnkey
content and marketing solution. Betgen-
ius remains at the forefront of a fast-
moving industry and continues to drive
forward sportsbook innovation.