Writing a Media Release Made Easy | Madrigal Communications

madrigalcomm 10 views 10 slides Jun 17, 2024
Slide 1
Slide 1 of 10
Slide 1
1
Slide 2
2
Slide 3
3
Slide 4
4
Slide 5
5
Slide 6
6
Slide 7
7
Slide 8
8
Slide 9
9
Slide 10
10

About This Presentation

What are the key pointers for writing a media release? How do you make it noticeable for reporters? Madrigal Communications has the expertise to create reliable and quality media releases that are interesting and relevant to the audience. Get your business non-paid publicity. Call us now. ( Visit H...


Slide Content

7 TIPS ON WRITING A MEDIA RELEASE

INTRODUCTION TO THE IMPORTANCE OF MEDIA RELEASES Allow writing media releases easier for your brand. Here's a concise guide to crafting compelling press releases that capture attention, engage audiences and drive impactful communication strategies.

TIP 1 KNOW YOUR AUDIENCE Understand the target audience of your media release Tailor your message and tone accordingly Provide relevant and newsworthy information that will resonate with your audience

TIP 2 CRAFT A COMPELLING HEADLINE Create a concise and attention-grabbing headline Highlight the most newsworthy aspect of your story - Use strong language and keywords to capture interest

TIP 3 LEAD WITH THE MOST IMPORTANT INFORMATION Start your media release with a strong lead paragraph Include the who, what, when, where, and why upfront Keep the lead concise and engaging to hook the reader

TIP 4 PROVIDE SUPPORTING DETAILS Expand on the key points introduced in the lead paragraph Include relevant quotes, statistics, and background information Provide context and additional insights to enhance understanding

TIP 5 INCLUDE CONTACT INFORMATION Include contact details for media inquiries Provide the name, title, phone number, and email address of a spokesperson Ensure the contact information is easy to find and prominently displayed

TIP 6 FOLLOW ASSOCIATED PRESS (AP) STYLE Adhere to the guidelines of AP Style for consistency and professionalism Use clear and concise language Double-check grammar, punctuation, and spelling to maintain credibility

TIP 7 INCLUDE MULTIMEDIA ELEMENTS While writing a media release , enhance it with multimedia elements such as photos, videos, or infographics Visuals can increase engagement and help tell your story more effectively Provide links or attachments for easy access to multimedia content

CONTACT MADRIGAL COMMUNICATION TODAY TO DISCUSS YOUR TENDER WRITING NEEDS AND UNLOCK YOUR PATH TO SUCCESS! VISIT US: www.madrigal.com.au (02) 9016 4589 CALL US NOW AT