Writing Business Messages in business communication

Very Informative

1. Chapter 5
Writing Business
Messages
1Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

2. Learning Objectives
1.Being sensitive to audience needs
2.Building strong audience relationships
3.Controlling your style and tone
4.Choosing strong words for a message
5.Composing effective sentences
6.Writing unified, coherent paragraphs
7.Using technology to format messages
2Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

3. Adapting to Your Audience:
Being Sensitive to
Audience Needs
3Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

4. The “You” Attitude
4Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
SpeakingWriting

5. Practice Etiquette
5Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
•Respect
•Diplomacy
•Tactfulness

6. Positive Emphasis
6Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
•Avoid Negative Language
•Substitute Euphemistic Terms

7. 7Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Bias-Free Language
•Gender
•Race
•Ethnicity
•Age
•Disability

8. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 5 -

9. Adapting to Your Audience:
Building Strong Relationships
9Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

10. Establish Credibility
10Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Honesty Objectivity
Awareness Expertise

11. Establish Credibility
11Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Endorsements Performance
Sincerity Confidence

12. Company Image
12Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Communication
Style
Communication
Guidelines

13. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 13Chapter 5 -

14. Adapting to Your Audience:
Controlling Style and Tone
14Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

15. Conversational Tone
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 15Chapter 5 -
•Don’t confuse texting and writing
•Avoid stale and obsolete language
•Avoid preaching and bragging
•Be careful with intimacy and humor

16. Plain Language
16Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Read It!
Understand It!
Take Action!

17. Use the Right Voice
17Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Active Passive
Direct
Assertive
Indirect
Diplomatic

18. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 18Chapter 5 -

19. Composing Your Message:
Choosing Powerful Words
19Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

20. Selecting Words
20Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
•Correct Words
•Effective Words

21. Understanding Words
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 21Chapter 5 -
•Denotation
•Connotation

22. Balancing Words
22Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
AbstractionConcreteness
Concepts
Qualities
Characteristics
Tangible
Objective
Visualization

23. 23Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Powerful
Words
Familiar
Words
Clichés &
Buzzwords
Technical
Jargon
Finding Precise Words

24. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 24Chapter 5 -

25. Composing Your Message:
Writing Effective Sentences
25Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

26. Sentence Types
26Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Simple
•One Main Clause
•One Subject & Verb
Compound
•Two Main Clauses
•Join By Conjunction

27. Sentence Types
27Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Complex
•One Main Clause
•A Dependent Clause
Compound
Complex
•Two Main Clauses
•A Dependent Clause

28. Using Sentence Style
28Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Emphasize Key Thoughts
Use More Words
Sentence SubjectsDependent Clauses
Position the Words

29. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 29Chapter 5 -

30. Composing Your Message:
Crafting Unified, Coherent
Paragraphs
30Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

31. Paragraph Elements
Topic Sentence
Support Sentences
Transitional Elements
31Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

32. Paragraph Options
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 32Chapter 5 -
•Illustration
•Classification
•Cause & Effect
•Problem & Solution
•Compare & Contrast

33. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 33Chapter 5 -

34. Using Technology to Compose
and Shape Your Messages
34Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

35. Format with Technology
•Style sheets and sets, templates, and
themes
•Boilerplate and document components
•Auto-correction and auto-completion
•File merge and mail merge
•Endnotes, footnotes, tables of contents,
and indexes
35Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

36. Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 36Chapter 5 -

37. Chapter 5
Writing Business
Messages
37Chapter 5 -Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall

38. Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 38Chapter 5 -