X on TV on WSTR Star64 Cincinnati Media Kit

X on TV on WSTR Star64 Cincinnati Media Kit

1. Source: TVB Media Comparisons Study 2012.  Knowledge Networks Inc. Custom Survey. Television reaches more people than any other medium

2. 236.6 26.7 98.0 98.5 16.7 Television Magazine Newspaper Internet Radio Minutes Spent Per Day Adults spend more time with Television than any other media! Source: TVB Media Comparisons Study 2012

3. Television is more influential in purchasing decisions Source: TVB Media Comparisons Study 2012

4. Cincinnatians Watch Nearly 5 Hours of TV Per DAY Cincinnatians 73% of Cincinnatians watch TV live! 27% watch on demand Television is the PERFECT way to engage your viewers via Facebook and YouTube with two screen technology

5. Time Warner Cable only reaches 42% of the DMA’S 876,290 households. That means more than half of the DMA could never see your commercial (over 500,000 households!) Source: Nielsen Nov14 Broadcast TV 100% Broadcast Reaches 100% of TV Homes Time Warner Cable misses more than half of Greater Cincinnati other Cable 3%

6. Cost to Reach ONE person: Direct Mail = 36¢ Yellow Pages = 35¢ Newspaper = 10¢ Cable = 7¢ Radio = 3¢ Broadcast TV = 1¢ Source: TVB Media Comparisons Study Television is the most Cost Efficient form of Advertising

7. Source: Nielsen Nov14 (includes local newscasts – morning, noon, early and late). 26% Local 12 News Reaches More Viewers than the Competition

8. Source: Nielsen Nov14. *on WSTR WCPO WLWT WXIX ADULTS 35+ RTG Viewers RTG Viewers RTG Viewers RTG Viewers M-F 5a-6a 2.7 32,800 1.9 22,900 1.7 20,900 1.2 14,600 M-F 6a-7a 4.9 58,900 2.5 30,200 2.4 29,200 1.7 20,700 M-F 7a-9a 2.4 29,300 M-F 12p 4.9 59,200 3.2 38,300 1.5 18,000 M-F 4p–4:30p 4.6 55,600 1.2 14,300 M-F 4:30p-5p 5.2 62,300 1.2 14,300 M-F 5p–5:30p 6.2 75,000 3.2 38,900 2.9 35,300 M-F 5:30p-6p 6.5 77,900 4.4 53,700 2.9 35,300 M-F 6p–6:30p 7.3 88,500 5.7 69,100 4.1 49,900 M-F 6:30p-7p 2.1 25,400 M-F 10p 2.5* 30,100 2.4 29,000 M-F 11p–11:35p 6.5 78,300 5.4 64,900 3.7 45,100 TOTAL 51.3 618,600 28.7 346,600 19.2 233,700 9.8 119,000 Local 12 News is #1 Throughout the Day

9. …that’s MORE than a Bengals crowd AND a Reds crowd combined ! + Source: Nielsen Nov14/Feb14 (M-F 7:30p, P2+). Bengals & Reds average home attendance combined; 91,300 in 2014. Just 1 commercial during The Big Bang Theory on WSTR would get YOU in front of 100,000 Viewers !

10. 63% More Likely 118% More Likely 34% More Likely 20% More Likely 42% More Likely 95% More Likely 15% More Likely 26% More Likely 56% More Likely 39% More Likely 79% More Likely 55% More Likely Source: 2012 Doublebase GfK MRI applied to local market income data Audiences that are more likely to have household income over $100,000 STAR64 and The CW have Shows that Reach an Affluent Audience

11. WSTR Prime is the most efficient choice for reaching A50+ Source: Nielsen May14. M-Su 8-11p (WKRC, WLWT, WCPO), M-Su 8-10p (WXIX), M-F 8-10p (WSTR, THE CW) Station (%) of Audience AGED 50+ WSTR 81% WKRC 70% WCPO 57% WLWT 55% WXIX 55% THE CW 34%

12. Source: Nielsen Feb14 STAR64 Reaches 71% of the Greater Cincinnati Market in just 1 Month.….that’s almost 1.6 Million People

13. The CW Reaches 54% of the Greater Cincinnati Market in just 1 Month ….that’s over 1.2 Million People (and more than Cable can reach) Source: Nielsen Jan14

14. “The 100” & “The Originals” beat American Idol! Station Program Day Time A1849 RTG THE CW THE 100 WED 9:00PM 3.3 WLWT LAW&ORDER: SVU WED 9:00PM 3.0 WCPO CELEBRITY-SWAP TUE 10:00PM 3.0 WCPO TROPHY WIFE TUE 9:30PM 2.9 WCPO MIXOLOGY WED 9:30PM 2.9 WXIX AMERICAN IDOL-WED WED 8:00PM 2.8 WLWT SNL PRIME SAT 10:00PM 2.8 WCPO SHARK TANK FRI 9:00PM 2.7 THE CW THE ORIGINALS TUE 8:00PM 2.7 WXIX AMERICAN IDOL-THU THU 9:00PM 2.6 WLWT DATELINE FRI 8:00PM 2.6 WXIX KITCHEN NIGHTMARES FRI 9:00PM 2.5 WCPO MARVEL-SHIELD TUE 8:00PM 2.5 WCPO REVENGE SUN 10:00PM 2.4 WXIX MINDY PROJECT TUE 9:30PM 2.3 WCPO 20/20 FRI 10:00PM 2.1 THE CW SUPERNATURAL TUE 9:00PM 2.0 WXIX HELL’S KITCHEN THU 8:00PM 1.9 WLWT CHICAGO PD WED 10:00PM 1.8 WLWT CHICAGO FIRE TUE 10:00PM 1.8 WXIX KITCHEN NIGHTMARES FRI 8:00PM 1.7 WXIX GLEE TUE 8:00PM 1.6 Source: Nielsen May14. (shows airing in multiple weeks)