Xerox

2. A document management
technology and services company
Document OutsourcingProduction Solutions
Printers – Copiers – Scanners – Displays - Software
Office Products
Production Presses – Wide Format PrintersConsulting – Document Outsourcing

3. HISTORY
1906
Started in Rochester,
N.Y., as The Haloid
Company
Chester Carlson first
patented xerography
1937
First Haloid Xerox
copier sold to the
public
1949
Sold first truly simple,
push-button, plain-
paper copier
1959
Change name to Xerox
Corporation
19611999
•Declining Sales
•Lack of Innovation
•Economic slowdown overseas (notably Brazil)
•Strong US Dollars abroad
•Fierce Competition from Hewlett-Packard and Canon
•Lawsuits (from outside and inside the company)
•Financial Reporting Scandals (restated $2billion in
revenues between 1997-2002)
1999 - 2003
Had 20,000 layoffs in
this period
Anne Mulcahy
appointed as CEO
20012008

4. Mission Statement
Our strategic intent is to help people find better
ways to do great work -- by constantly leading in
document technologies, products and services
that improve our customers' work processes and
business results.
Six core values:
•We succeed through satisfied customers.
•We deliver quality and excellence in all we do.
•We require premium return on assets.
•We use technology to develop market leadership.
•We value and empower our employees.
•We behave responsibly as a corporate citizen.
Values

5. 2007 Revenue
$17.2 billion
5% Revenue is for
R&D
57,400 Global EmployeesAwarded 584 Patents in 2007Operate in 160 Countries
Xerox in Numbers

6. Industry
Xerox is in a $125
billion industry
Direct Competitors
A fast paced market where 2/3 of
equipment sales are from products
that have an age of no more than 2
years
An industry based on Innovation

7. The Future
Color
Fastest Growing Portion of the Market
Economic and improvements in color
are driving the market transition to
color
*black and white market is still the
largest market
Emerging Market
Xerox is highly dependent in mature
markets (US & Europe)
To grow faster, must seek in emerging
market
*Xerox China is owned by Fuji Xerox, a
joint venture company between Fuji
(75%) and Xerox (25%)
Document Management
Services
The document industry is transitioning to digital
systems and an increased reliance on electronic
documents
Xerox has the capability to
capture this opportunity