Question Mark Products with high market growth but low market share and uncertain growth rate. Dogs Products that should be taken off market if not profitable. Cash Cows Very profitable products w/ strong market growth and high and stable market share. 3. BCG Growth-Share Matrix BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry and competitive position. Product Life Cycle Relative Market Share Market Growth Rate High Low Low High Invest Slim Skim Divest Stars Potentially profitable products with high market share in rapidly growing market.
5. Value Chain Model The Value Chain framework of Michael Porter is a model that helps to analyze specific activities through which firms can create value and competitive advantage. Inbound Logistics. Includes receiving, storing, inventory control, transportation scheduling. Inbound Logistics Operations Outbound Logistics Marketing and Sales Firm Infrastructure Human Resources Technology Development Procurement Margin Margin Support Activities Primary Activities Industry Value Chain Service Suppliers Distributor Firm Merchant Customers Customer relationship management systems Sourcing and procurement systems
10. Growth Model Greiner's Growth Model describes phases that organizations go through as they grow. Each growth phase is made up of a period of relatively stable growth, followed by a "crisis" when major organizational change is needed if the company is to carry on growing. Time Stage 1 Growth through creativity Stage 2 Growth through direction Stage 3 Growth through delegation Stage 4 Growth through organization Stage 5 Growth through collaboration Stage 6 Growth through affiliation Leadership crisis Autonomy crisis Control crisis Bureaucracy crisis Growth crisis Company Size
18 . Opportunity Segments Mapping Low Medium High Low Medium High Segment attractiveness Strategic fit with acquirer Segment 1 Segment 6 Segment 2 Segment 4 Segment 5 Segment 3 The size of each bubble represents segment revenue. To assess strategic fit with acquirer, consider technological synergies and process steps, customer perspective, and business models. To assess segment attractiveness, consider growth potential, margin potential, and competitive intensity.
21. Value Stream Mapping A lean management tool that helps visualize the steps needed to take from product creation to delivering it to the end-customer. It helps with introspection (understanding your business better), as well as analysis and process improvement. Information flow Material Flow Lead Time Process Time Order Received Order Delivered 6 days 2 days 30 min 1 day 40 min 15 min 2 hours 3 hours 2 hours 30 min 10 min 8 min 10 min Process One Process Two Process Three Transport Transport Production Control Customer Supplier
A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. 26. PESTEL Analysis P E S T E L Political Increasing political focus on healthcare Global governments look for healthcare savings Political decisions causes political turmoil Economic Increasing labor cost Inflation Low consumer confidence Low fuel prices and interest rates helps promote growth in market capacity Social Company ABC was infamously fined for pollution issues Increasing attention in healthcare sector Technological Opportunity in advertising through social media Legal Company ABC was infamously fined for pollution issues Environmental Adverse weather condition causes the temporary suspension of some factories Growing attention to environmental protection
44. Six Steps of Kaizen The Six Steps of Kaizen articulates the six improvement steps that are practiced by Toyota during the past decades. It focuses on the skills, methods and analysis techniques. Implementing the Six Steps of Kaizen will facilitate your company or organization to achieve a new standard or level of performance and enhance your competitiveness. 6 5 4 3 2 1 I mprovement P otentia l Learn to see waste or improvement potential around the work areas. Develop mindset and attitude required for people to be successful in process improvement. Current Methods Analyze current methods of work-related processes. Example: work analysis, motion analysis, time study, standardized work, machine loss analysis, material flow analysis Original Ideas Apply techniques for stimulating original ideas and synthesizing solutions Develop Plan Create effective plan for implementation, including communication and tracking purposes. When possible, make changes quickly and effectively. Implement Plan Create positive atmosphere and attitude toward implementation. Communicate thoroughly with affected parties. Follow as needed. Evaluate New Method Evaluate the results of the action items in order to verify actual level of improvement. Standardize work practices and follow up to ensure that goals are sustained.