MVP Scope Customize Order Receive Pay Manage Order Goal: Allow users to get meals from local restaurants to go Walking Skeleton MVP Line Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Priority
TO CONNECT TO BOOK Jobs-To-Be-Done (JTBD) Founders rent air mattresses in their loft on a blog Other homeowners can list and rent rooms Provide cleaning services Subscription Host Insurance Travelers can book room by emailing host and pay in advance Book by corresponding with host and pay online Instant Book Reviews Host shares local knowledge Experiences Neighborhood guides TO HOST ETP V1 ETP V2 MVP Becoming Lovable
Minimum Viable Product Not This This Emotional Design Usable Reliable Functional Functional Emotional Design Usable Reliable
Streams & Dashboard Low Risk High Risk Issues BAU MVP Scaffold Optimization Routing STREAM 01 JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC Issue 2 Login From Home GUI v2 GUI v1 Issue 1 Prototype Panasonic Compact Issue 3 GUI v3 V1 V3 STREAM 02 STREAM 03 DASH- BOARD Remote Client Issues Delivery To be stabilized Budget All resource on track Resource Public Perception is very healthy Marcom Partnerships and services all in place and on track Dependency Tyrel corp - new product Lower pricing Risks Tyrel corp - new product Lower pricing Issues Tyrel corp - new product Lower pricing On Radar
2,500 Users targeted 720 Early adopters reached $30,240 Revenue Innovators 2.5% Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16% Early Market People Who Want Newest Things THE CHASM Mainstream Market People Who Want Complete Solutions and Convenience Product Adoption Curve