You View-Point. Presentation on you view point In a broad sense, you-viewpoint writing emphasizes the reader's interest and concerns. It emphasizes you and your and de-emphasizes we and our. But it is more than a matter of just using second person pronouns. It is an attitude of mind. It is the a...
You View-Point. Presentation on you view point In a broad sense, you-viewpoint writing emphasizes the reader's interest and concerns. It emphasizes you and your and de-emphasizes we and our. But it is more than a matter of just using second person pronouns. It is an attitude of mind. It is the attitude that places the reader in the center of things.
Size: 1.08 MB
Language: en
Added: Aug 08, 2018
Slides: 15 pages
Slide Content
You Viewpoint
Presentad by Kitkat
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Group Member
Sl NoName ID
30 Md. Al Amin 16103259
32 Rifa Tamanna 16103263
33 Khadiza Binte Bashed 16103265
36 Md.Mahabub Azam 16103293
1 Fatema-Tuz-Zahura 15203121
2 Shakil Ahmed 15203123
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Why You Use It
Use it in all positive situations expect
bad news messages like refusing credit
to a customer.
While you may want to convey a certain
message, readers may feel it is
irrelevant to them through the style of
your writing
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Ethical use of the You-viewpoint
•Its critics argue that it can be insincere
and manipulative.
•Advised that its more ethical to “tell it like
it is”.
•Self serving technique.
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•The objective is to treat people
courteously.
•This “translation” supports both clarity
and courtesy.
•Use it when desired effects are ethical.
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We-viewpoint You-viewpoint
01. We have been quite
tolerant of your past due
account & must know
demand payments.
01. If you are to contribute
to enjoy the benefits of
credit buying, you must
clear your account now.
02. We have received
your ray 1
02. Thank you for your
report of May 1
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We-viewpoint You-viewpoint
03. We require that you
sign the sales slip before
we will charge to your
account
03. For your protection, you
are charged only after you
have signed the sales slip.
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Conclusion
•The application of you-viewpoint can help
you capture attention and bring a more
persuasive edge to your writing.
•A quote from Lee Iacocca, “You can have
brilliant ideas, but if you can’t get them
across, your ideas won’t get you anywhere.”
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