Yummy ice cream

Presentation on Yummy ice-cream

1. Presentation on “ YUMMY ICE CREAM” Presented By: Sheikh Mohsin(mcf1702517) Sheikh Adeel (mcf1702536) Zohaib Hassan(mcf1702512) Noreen Akram (mcf1702523) Waqas Ilyas(mcf1702391) Mudassir Ali(mcf1702527) Presented To: Ms. Tanzeela Farsam

2. Contents: Definition Introduction Company Profile Product Profile Advertising Conclusion ,Recommendation & References.

3. Name ,Slogan & Type YUMMY MILK PRODUCT (PVT LTD) Slogan “ ICE-CREAM IS ALWAYS YUMMY”

4. Definition: Ice cream The simple definition of Ice cream is that it is a frozen dessert made from dairy products (milk, cream) combined with flavoring and sweeteners. Modern Commercial Ice Cream Composition 1.10-16% milk fat 2.9-12% MSNF (whey and caseins proteins, carbohydrates ) 3.12-16% sweeteners (table sugar, corn syrup) 4.Stabilizers 0.2% 5.Emulsifiers 0.2% 6.55-64% water 7.Total solids 36-45%

5. History of Yummy Ice-cream The organization was incorporated in June 1980, under the Companies Act 1913 later on Companies Ordinance, 1984 having its registered office at 124/4 Industrial Area Kot Lakhpat, Lahore. Mr. Zahid Hamid and others are the founders of the organization. In January 1989, Yummy was closed down and Mr. Zahid Hamid requested his Cousin Mr. Ajaz Ahmad to take the control of Yummy and re-operate it from a start. Mr. Ajaz Ahmad come back to Pakistan from UK and take the charge as Managing Director/Chairman of YMPL Since then his tired less efforts, Hard working, Organized planning and continuous process of reorganization, modernization & products diversification has virtually turned around the Company and has given it fair position in ice-cream industry of the country. Yummy is engaged in the business of manufacturing and distribution of dairy ice cream under the product name YUMMY ice cream in general.

6. Early Growth & Major Development Before re-launch Hico and Polka was the first ice cream companies in Pakistan. Hico is manufactured by Pakistan Fruit Juice Co. Ltd, a family-owned company established in 1958 and Polka manufactured in early 70’s. Due to strong past experience Polka HICO maintain a strong good will in the mind of their customers . It was a difficult task for any New company to make a good position in the market .So the YUMMY ICE CREAM introduced door to door service of providing ice cream through tri cycles and also concept of ice cream parlor in Pakistan. This concept give a huge growth to the business through their quality and door to door service soon they became a strong competitor of hico, Polka and Igloo.

7. Major Development After re-launch Ice cream means the pure clean frozen product containing not less than 10% milk fat. In 1995 a multinational started selling its products containing vegetable fat under the name “non-dairy ice cream”. This was challenged by the Company in lengthy proceedings before the Lahore High Court and the Supreme Court of Pakistan which issued interim order in Company’s favour. The Company’s efforts met with final success when, while notifying the Punjab Pure Food Rules 2011, the Provincial Government upheld that the name ice cream could be given only to those products which contain not less than 10% milk fat while products containing vegetable fat would have to be classified as “frozen dessert” and not ice cream.

8. Company’s Profile Yummy Milk Products( Pvt.Ltd )is a company which is located at industrial area Kot lakhpat Lahore.  Yummy is engaged in the business of manufacturing and distribution of dairy ice cream under the product name YUMMY ice cream in general. Purity and quality is our individuality. We are the pioneer in the manufacturing of quality dairy ice cream, which is our main advantage over our competitors. We have grown up small unit to a big unit. It is our main achievement. Ice cream parlour concept was introduced by us in the country. We introduced ice cream verities in different flavors. We have made the public conscious about quality dairy ice cream and carrying out business as per established standards .Yummy has strong chain of competitors like walls, Omore, igloo and hico.

9. Targeted market in Pakistan Currently this company supplying their products in Punjab, Baluchistan , KPK .Company's average sale is around 3 Million per day in summer.

10. Market segmentation The Marketing segmentation of Yummy Ice Cream are: 1. Geographic Segmentation 2. Demographic Segmentation 3. Psychographic Segmentation 4. Behavioral Segmentation

11. Geographic Segmentation The Company divided the area into different segmentation as: Capital territory ( Islamabad ) Punjab(Multan, Faisalabad , Lahore) KPK (Peshawar) Baluchistan (Quetta)

12. Demographic segmentation Demographic segmentation  is market  segmentation according to age, religion, gender etc. Age(whole generation whether child, young and old) Gender(Male or female) Religion( Product offering in Pakistan so it should be halal)

13. Psychographic Segmentation Psychographic segmentation  involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers . Yummy ice-cream do this segmentation on the basis of the taste and health conscious customers. In this segment yummy’s built a strong image in the eye of their customer through quality assurance & hygiene.

14. Behavioral segmentation Behavioral segmentation  is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. To make the best marketing structure we can set a effective price which is suitable for all types of social classes in Pakistan

15. Trends Rich creamy and pure Yummy ice cream is made at our most modern fully automatic plant in association with world renowned Swiss, British and Danish firms with choice ingredients under immaculate hygienic condition and strict quality control. According to Pure Foods Rules 1965, only products made with pure milk and butter may be called ice cream. This has been seconded by the verdict from a court of law.

16. Particular Brand The Products of Yummy Milk Product(Pvt. Ltd) are Butter , Yogurt , Milk and Ice-cream but their most well known product is Ice-Cream

17. Mission and Visions Deliver satisfaction and quality assurance to our consumers using state of the art technology . Offer a work environment that inspires trust and loyalty in people . Engage in continuous efforts to explore new horizons in our business. To create a healthy and a prosperous future for the generations to come. To share our knowledge with people around the globe, for a better tomorrow. To become consumer’s most trusted brand.

18. Product Profile Yummy ice-cream offers 36 unique flavors which are available in sticks, cone , cups and liters quantity(paper packing , Plastic packing) Famous products are:

19. Market share The company has less market share. Because the price compared with others brands pretty much high. Competitors offers Frozen desserts as ice cream in low price. So the consumers prefer frozen desserts . The major share of the market is in the hands of others brands.

20. Marketing Mix A combination of factors that can be controlled by a company to influence consumers to purchase its products. Product. Price. Promotion. Placement.

21. Product The Yummy is an ice cream manufacturer company and make ice cream in around 36 flavors. Ice cream is known as frozen desert and it required a specific environment to maintain its frozen condition. In product Yummy Ice Cream uses natural ingredients rather artificial ingredients. Famous products of Yummy are Fiesta, Donut , Chocolate Bar , kiddy cup, super corn and many more.

22. Price The price is one of the utmost essential p of marketing mix. Pricing is significant because it is a remuneration to the company and must be in hand to complete the other p’s of marketing mix. The prices which Yummy set for their products are relatively higher than Walls and Omore because of its high cost of natural ingredients. In case if there are many substitutes of a product, people prefer to buy the low price products. In this environment where Yummy has the competitors like Walls and Omore, so it must reduce its prices at the level of its competitors.

23. Promotion Yummy uses different ways of promotion to capture the market and to increase its sales. It uses pamphlets, leaf lets, wall posting, bill boards and Pena flex. The best promotional strategy which yummy is currently using is sponsoring different events and participating in different children’s and family festival. These strategies increases the brand image of the company. Unfortunately Yummy don’t has any distribution channel to promote its products via this channel as discussed in placement.

24. Placement Yummy ice cream was initiator of the door to door service of ice cream through tricycles to ensure their product availability in different corners of Punjab, KPK and Baluchistan. Apart from this yummy has their own ice cream parlors in different main cities like Capital territory (Islamabad), Punjab (Multan, Faisalabad, and Lahore) KPK (Peshawar) Baluchistan (Quetta).

25. Advertising before re-launch The source of Advertising before re-launch are: TV. Radio. Pamphlets etc.

26. Advertising after re-launch Source of Advertisement now a days : Face book. YouTube. Twitter.

27. Swot Analysis

28. Strength, weakness , Opportunity, Threat

29. Conclusion &Recommendation As we have analyzed the current situation of yummy ice cream, now we can say that company has not adapted better promotional ways like TVC and Newspaper add. So company should choose these effective channels. Another issue is of the distribution channel. Company should make strong distribution channel to capture more market and also they should launch their product in Karachi and Hyderabad. Moreover company should also consider the price factor, they must reduce its pricing strategy. Yummy should run Mobile vans across the cities to reach to the more consumers. And make contracts company buyers like airlines, restaurants and canteens. Through these ways Yummy will see positive growth rate

30. References Internship report on yummy ice cream factory lahore.docx. 2018. Internship report on yummy ice cream factory lahore.docx. [ONLINE] Available at:https :// www.scribd.com /doc/243824373/Internship-report-on-yummy-ice-cream-factory- lahore - docx . [Accessed 22 jan 2019]. Yummy ice cream Yummy ice cream. [ONLINE] Available at:http :// www.slideshare.net / shahzadasuleman /yummy-ice-cream-14999310. [Accessed 22 jan 2019]. Yummy ice cream . [ONLINE] Available at: https://www.facebook.com/pages/yummyicecream/205548305013?fref=ts. [Accessed 22 jan 2019]. Yummy ice-cream.com.pk [ONLINE] Available at: https://yamail.xyz/?__cpo=aHR0cDovL3l1bW15aWNlY3JlYW0uY29tLnBr http://yummyicecream.com.pk/ [Accessed 22 jan 2019].