ZARIBEE Culture Deck(20240920) for candidates

This is an excerpt from our Company Culture Deck

1. 1
Culture Deck | ZARIBEE
Ver 2.3 (Excerpted Version) | 20/September/2024

2. 2
1.What are Startups?
2.What’s happening in the Startup Industry?
3.The reasons why Culture is important
4.What is needed for us NOW?
5.ZARIBEE’s Culture to create together
6.Growth and Promotion
TABLE OF CONTENTS

3. 3
What is “Startup”?
CategoryStartupsSmall business
DefinitionA company that uses cutting-edge
technology to rapidly grow its business.
A company that continuously grows
by investing in startupsand other
companies.
Risk AppetiteTakes high risks in the expectation of high
returns.
Does not take excessive risks and
seeks stable growth.
Growth PatternExhibits explosive growth, often
represented by a J-curve.Steady growth is expected.
Goal
To increase corporate value in a short
period and secure profits through
IPO/M&A.
Focuses on enhancing existing
markets and ensuring stable long-
term social value.
Decision MakingQuick decision-making and
implementation.
Decision-making and implementation
based on careful consideration.
Work StyleAgile development and rapid iteration.Emphasizes thorough planning and
steady progress.
Innovation DriveConstantly challenges new ideas and
creates innovation.
Innovates within the scope of existing
business domains.
Startupstypically refer to business entities that utilize cutting-edge technology and ideas to rapidly grow their operations. Their
growth follows a J-curve, rapidly increasing corporate value and securing profits through the sale of stocks (IPO/M&A). Creating
unprecedented social value and new markets is what makes it interesting
Profitability
Time
SeedEarlyMiddleLaterExit
【Growth Stage】
【Growth Curve】
Death Valley

4. 4
What happened Startup Scene in Africa?
YearAfrica Momemtum
2010~Incubation/acceleration
starts
Money still flows to
support as context
2015~
2019Unicorn appearsInvestment for Africa
Startup gets heat
2020COVID pandemic hitsMost industry stagnated
2021Many large fundraisingSigns for recovery of
economy
2022~
2023
(Tech) startup goes down
(Closing, Layoff)
Weak fandamentals
revealed
•The market has changed rapidly over the past couple of years.
•Short-term growth expectations have not materialized.
•It is challenging to evaluate middle-to later-stage startups.
MoneyPeopleInfrustructure
Western○○○
Asia△△△
Africa×○*×
Environmental difference among regions
•A lack of resources leads to leapfrogging (e.g., e-money).
•Society hasn't progressed because individuals have digitized
but are unable to act independently.
•Individuals exhibit strong entrepreneurship because they do
not rely on the government or companies.
•Social standards (literacy, skills, quality, education) vary
among individuals.
•There is little motivation to work or belong to the same
organization.
•ALL staff should have agility to change swiftly
•Long-term org development is to be MOAT
Recently, the growing African startup scene has not been straightforward due to global conditions and internal factors.
The growth of each employee and the long-term development of the organization are becoming increasingly important.

5. 5
The way ZARIBEE want to grow
ZARIBEE’s Standpoint on Company Growth
1.Enhance the education and skills of all employees
through daily training and by fostering a culture of
continuous learning.
2.Encourage employees to proactively and willingly
acquire skills that meet international business standards.
3.Provide opportunities for career advancement along
with appropriate compensation.
4.Create an environment that supports employees'
professional development, personal life, and mental
well-being.
5.Ensure the organization grows in a healthy and
sustainable manner.
There is an extreme gap:
pManagement: High salary (and possibly more skilled?)
pStaff: Low salary and less skilled.
(Education is not yet comprehensive)
Low quality of labor market
Connection and Paper to get the job
Organization stagnates to grow
Service has different standards among customers
Company faces barrier to grow bigger
It is essential to create an environment where the entire organization can grow together and transform that into a strong culture.
Moreover, it is important for each individual to feel safe and proud to be a confident member of the company.
【African Standard Job Market】

6. 6
Company falls easily though it gets big
Source: Afridigest
We want to emphasize that contributing to the company's
growth is not solely your responsibility as a member. Instead, it
requires a collective effort where all members must work
together to build an organization that can grow and prosper.
In Kenya 2023 inc. downsizing
•Kune
•We farm
•Notify Logistics
•Skygarden
•KOMAZA
•Twiga
•COPIA
•Marketforce
•BRCK

7. 7
ZARIBEE needs Uniformity at current stage
pYou are part of ZARIBEE and currently we are building the
foundation of the company only delivering operations.
pStaff are sharing many roles and tasks based on needs.
pWithout consolidation and the sameness, we cannot
move and grow faster.
pOnce we become a bit stable, we consider more on
diversity and inclusion father.
ZARIBEE is still a small company, but every successful business starts small before it grows. There are various theories
regarding the type of talent a company should value and seek. At this stage, “uniformity” helps create a solid and
unshakable foundation for ZARIBEE.
Uniformity
Diversity
Diversity
&
Inclusion
Time
Professionality
startup
Stable
Middle size
Enterprise
ZARIBEE growth path and Org type
Time to
create basics
of culture

8. 8
ZARIBEE’s MVV
MVV is a foundational concept that helps our company define its identity and purpose. It serves as a consistent reference point
for reflection and alignment. MVV is not a static idea; as our company, services, and individual roles evolve, our MVV should
evolve as well.
M
V
V
Mission
Vision
(Shared)
Value
is the reason why we created the entity and operate the
business. This is wish that our company to achieve.
Core of the mission won’t change. However, the mission
become deeper according the time pass and get updated.
is what we want to do through business.
The vision is sort of the goal and target. It might change with
business model that we deliver. (incl. numeric target)
is what we want to cherish and what we think important to be
the best company. This comes from Mission and Vision
"Accelerate the power of the country"
Make the world be fair to be everyone.
1.Integrity comes first
2.Always clear communication
3.Be a true leader
4.Extra Speed and Humbly Learn
5.Professional Gembalist
Definition of MVV

9. INTEGRITY
&
FAIRNESS
We want to create our culture which can be described as:

10. 10
What is culture?
Culture is the backbone of a strong company. It instillsconfidence at all levels, from executives to staff, empowering us to execute
our business effectively. For example, a strong culture enables quicker and more aligned decision-making. It serves as the
foundation for strategic thinking, assists in hiring the right talent, and guides us in selecting the best partnerships.
Mission/Vision/Value
Culture ModelBusiness Model
People ManagementOperation
Management
EX (Employee)CX (Customer)
EvaluationKPI
Execute
Result
Target
Plan1. Design
2. Verbalize
3. Penetrate
Ultimately, we aim to provide value for both customers
and employees
Culture can be intentionally designed.
Based on our cultural model, everyone is
responsible for ensuring that it
permeates throughout all members.
Having a clear target enables us to develop our plans,
making MVV an essential concept in this context

11. 11
Culture Model : 7S Model
1. Stance
(&Strategy)
6. Style
(Soil)
3. System
5. Strength
(Skill)
2. Structure
4. Staff
(&Support)
Shared
Value
1. Stance|
Sustainable Growth with Drastic Change
2. Structure|
Structured Polygon
3. System|
Results makes reward. Loyalty brings security
4. Staff|
Management>Integrity & Experience
Staff>Integrity & Honesty
5. Strength|
Operation>Generalist & Gembalist
Corporate>Specialist & Idealist
6. Style|
Company Direction>Top-down
Improvement>Bottom-up
The culture model serves as a guiding principle for the organization, just like the business model is fundamental to the company.
This culture model illustrates our positioning within each category that makes up our company culture.

12. 12
Employee (Businesspserson) Journey
You are expected to grow and develop your skills to meet global standards, not just to fulfillyour role within the company. You
are always encouraged to strive for excellence. We emphasise the importance of culture and thinking skills
Data
Information
Knowledge
Rule/
Pattern
Quantity of infoSmall Large
Conceptivity
Low
High
Development of
thinking
skill
Enroll
Challenge
Learn
Stand
Next
challenge
Adapt
【Expected Process to take】 【Conceptuality Pyramid】
This shows how you grow in terms of thinking skills which is
essential for all businesspersons.Begin your journey by officially joining the
company. This step to understand company values
and expectations.
Adjust to the new work environment and culture.
This phase involves familiarizing yourself with
team dynamics to integrate smoothly.
Take on opportunities that push your limits.
Embrace challenges as opportunities for personal
and professional growth.
Engage in continuous learning through self-
directed education. Focus on developing skills
relevant to business and requirements.
Establish your presence and make your mark
within the team. Showcase your contributions and
demonstrate your commitment to the goals.
Prepare for the next phase of your. Seek out
further challenges that align with your interests
and professional development.

13. 13
How we should understand evaluation
Mindset
Knowledge
Aquisition
Thinking Skill
Enhancement
Wisdom
Creation
Business Skill Enhancement
Actions
Results
Culture (7S) *Value is what to do as member
You will be evaluated from every angle
We evaluate our members by considering their mindset, growth, and the results generated from these factors as a whole.
We do not wish to assess them using simple, linear indicators such as KPIs

14. 14
UnderstandingofJobGradeandJobTitle
To be this Job Grade range:
Is able to manage own role and maintain quality.
Expectation:
Show potential to be a management.
To be this Job Grade range:
Is able to run business with global standard.
Expectation:
Is to expand business and enhance the company.
Expectation:
-Get used the company culture.
-Demonstrate company culture and value.
-Perform your best to meet your grade expectation.
We do not assign titles to any member merely because there is no one else in the company holding that title.
Your title and responsibilities will be determined based on your competencies and capabilities, aligned with your Job Grade.
Understanding of the level of capability
MGR

15. THANK YOU.