Zoho drive .pptx

Product deck

1. Zoho Drive Providing analysis on 1. Market Research 2.Competition Analysis 3. Reasoning For Entering The Market 4.Key Differences 5. Financial Model 6.Pricing

2. Market Research and Competition Analysis The competitors in the market and their respective market shares Zoho’s top consumers of the world and their market share Considering the market grip of Zoho in USA and India lets see its top probable competitors of Zoho drive in these countries. The common competitors in these two countries are OneDrive ,Drobox and Amazon Drive Some potential limitations of popular cloud storage services such as Google Drive, OneDrive, Dropbox, and Amazon Drive in India may include: 1. Data privacy concerns : Indian data privacy laws may require personal data to be stored within India. However, these cloud storage services may store data outside India, which may pose privacy and security risks. 2. Bandwidth limitations : Internet speeds and bandwidth availability in India may vary and may affect the speed and reliability of uploading and downloading data to and from these cloud storage services. 3. Storage limitations : Free or basic plans of these cloud storage services may come with limited storage space, which may not be enough for some users. 4 . Payment limitations : Users in India may face limitations in making payments for subscription plans due to limited payment options or currency conversion issues. 5. Accessibility limitations : Some users may face accessibility issues due to limited internet access or availability in some areas of India. Some potential limitations of popular cloud storage services such as Google Drive, OneDrive, Dropbox, and Amazon Drive in the USA may include: 1 .Data privacy concerns : Users' data may be subject to surveillance or monitoring by government agencies, as per laws such as the USA Patriot Act. 2. Security breaches : These services have been prone to security breaches in the past, which may result in loss or theft of user data. 3.Bandwidth limitations: Users in areas with limited or slow internet speeds may face issues with uploading and downloading data from these cloud storage services. 4. Storage limitations : Free or basic plans of these services may come with limited storage space, which may not be enough for some users. 5. Cost limitations : While these services offer subscription plans with additional storage space, some users may find the cost to be prohibitive, especially if they require a large amount of storage. 6 .Integration limitations : Some users may experience limitations with integrating these services with other tools or applications they use.

3. Zoho's business strategy is focused on providing affordable and accessible software solutions to SMBs while maintaining a strong customer-centric approach to product development and support. Entering the drive market can provide numerous benefits for Zoho. Some of the reasons why they might choose to enter the drive market include: 1.Increased Revenue: The drive market is a large and growing industry, and by entering the market, a company has the potential to increase its revenue by selling its products and services. 2.Diversification: By entering the drive market, they can diversify its product portfolio and reduce its dependence on a single product or market segment. 3.Competitive Advantage: Companies can differentiate themselves in the drive market by offering unique products, services, or technologies that set them apart from their competitors. 4.Access to New Markets: The drive market is global, and by entering the market, they can expand its reach and access new markets, both domestically and internationally. 5.Innovation: The drive market is constantly evolving, and by participating in the market, the company can stay current with new technologies and trends and continue to innovate its products and services. All of which is in alignment with their strategy. TAM, SAM and SOM of Global Cloud market. The cloud market has experienced significant growth over the past few years, and revenue in the cloud market has increased as a result. According to the latest research, the global cloud computing market size was valued at $371.4 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 14.9% from 2021 to 2028. Overall, the CAGR of the global cloud storage market in the past five years (2016-2020) was approximately 24%, which indicates strong and consistent growth in the market during this period. The trend towards digital transformation and the increasing need for secure and scalable storage solutions are expected to continue to drive growth in the cloud storage market in the coming years .

4. Reasons for entering the market

5. It will save the existing data on various applications at one place hence the companies don’t have to manage large data on various other platforms of Zoho. Competitive pricing plan. Zoho’s grip in USA and India make it easier for them to be introduced in these countries first where the limitations of band width and costs can be handled as ZOHO has better market understanding here. Excellent customer support system to solve any issue. USP

6. Financial model Zoho offers a suite of cloud-based software applications and operates on a subscription-based revenue model. Additionally, Zoho is committed to operating efficiently and keeping their costs low, which allows them to offer their services at competitive prices. Knowing that its competitors use the following model Zoho drive can use the similar model with similar competitive pricing. Subscription fees: Google offers various paid plans for Google Workspace that include additional storage and features beyond the free plan. Advertising: Google may display targeted advertising within Google Drive or other Google Workspace products, based on user data. Data analysis: Google may use the data stored in Google Drive to improve its machine learning algorithms and other products. Currently the Zoho is still following subscription based model with the introduction of drive services they can introduce advertising and data analytics revenue mode as well.

7. Pricing After their introduction into respective markets. Zoho should provide them with 20 % discounts to fasten the onboarding process .

8. Conclusion 1.Considering the market analysis Zoho drive should first be released to Indian and United states market the trust of Zoho product is greater in these countries hence the acceptance here would be better as compared to any other country. The competitive pricing gives Zoho an edge over its competitors in these markets as well. 2. The launch of the new product can be assessed via various metrics such as user retention rate and consumer acquisition cost. 3. The Consumer support system and fast replies makes it a strong competitor.