Home Delivery Zomato Presented By : Shahnawaz Hashmi Zameer Richa Priya Singh Prachi Tiwari Pragya Sahu Kanchan Joshi Vartika Jaiswal
Zomato, founded in 2008 by Deepinder Goyal and Pankaj Chaddah, started as "Foodiebay," a platform for discovering restaurant menus and reviews. In 2010, it rebranded to Zomato and expanded its services to include food delivery, table reservations, and more. Over time, Zomato grew internationally, acquiring competitors like Urban Spoon, and became a leader in the global food-tech space. In 2021, Zomato went public with a successful IPO, solidifying its position as a major player in the food delivery and restaurant tech industry. INTRODUCTION
History & Growth The Early Years (2008-2010) 2008 : Launched as a platform for restaurant menus and reviews in India Initial Vision : Simplify how people find places to eat. 2010 : Rebranded to "Zomato" to appeal to a global audience Expansion & Growth (2011-2015) National Expansion : Expanded to major cities in India. International Expansion : Entered markets like UAE, UK, and the Philippines. Acquisitions : Acquired Urban Spoon in 2015 to strengthen presence in the US market. Expansion & Growth (2017-2023) 2017 : Launched Zomato Gold (rebranded to Zomato Pro ). 2018 : Introduced cloud kitchens to optimize food delivery 2019 : Expanded into Turkey , Brazil , and Indonesia . 2020 : Adapted to COVID-19 with contactless delivery and grocery services . 2021 : Went public with an IPO , raising ₹9,375 crore. 2022-2023 : Focused on profitability and expanded in Southeast Asia and Middle East .
Vision Mission . Better food for more people. Aiming to create a world where everyone has access to quality food at their fingertips . To ensure easy access to good food while empowering local businesses. To create delightful food experiences by bridging the gap between restaurants and customers
Core values Customer First : Focusing on delivering excellent customer experiences. Sustainability : Committing to eco-friendly and sustainable practices. Innovation : Continuously evolving with technology and market trends. Collaboration : Building strong partnerships with restaurants and stakeholders. Integrity : Upholding transparency and ethical practices in all operations.
ACQUISITIONS On 21 January 2020, Zomato acquired its rival Uber Eats ' business in India in an all-Stock deal, giving Uber Eats 10% of the combined business. On 29 June 2021, the firm acquired a 9.3% stake in Grofers for nearly US$120 million. On 24 June 2022, Zomato acquired BLINKIT (formerly Grofers ) for US$568 million in an all-stock deal. On 27 August 2024 Zomato acquired Paytm’s event ticketing subsidiaries Wasteland Entertainment Private Limited (WEPL) and o rbgen Technologies Private Limited (OTPL) for $244.2 million.
Business Model of Zomato Revenue Streams Food Delivery: Delivery charges from customers. Commission from restaurants (15-30%). Restaurant Advertising: Paid promotions and sponsored listings. Subscriptions: Zomato Pro/Gold for customer benefits (discounts, offers). Events & Partnerships : Zomaland festivals, affiliate partnerships with banks and payment platforms .
COMPETITORS SWIGGY : Main competitor in India, strong in food delivery and hyperlocal logistics with services like Swiggy One . UBER EATS : Global player with strong logistics integration from Uber’s ride-hailing network. DUNZO : Focuses on quick deliveries (food, groceries, etc.) with fast, multi-category service. FOODPANDA : Operates in Asia and Europe , backed by Delivery Hero , with a strong international presence. AMAZONFOODS : New entrant in India, leveraging Amazon’s logistics and Prime ecosystem. DOMINO’S PIZZA : Competes in QSR food delivery, known for its efficient pizza delivery service BIGBASKET : Competes in grocery delivery , a segment Zomato is expanding into.
Zomato Swot Analysis
Zomato FUNDINGS 2010 to 2013 - Zomato raised approximately US$16.7 million from Info Edge across four rounds; Info Edge held a 57.9% stake in Zomato in February 2013. In November 2013, Zomato raised US$37 million from Sequoia Capital and Info Edge. November 2014 - Zomato completed another round of funding of US$60 million at a post-money valuation of ~US$660 million. ] This round of funding was being led jointly by Info Edge and Vy Capital, with participation from Sequoia Capital. April 2015 - Info Edge, Vy Capital and Sequoia Capital led another round of funding for US$50 million. This was followed by another US$60 million funding led by Temasek , a Singapore government-owned investment company, along with Vy Capital in September. February 2018 - Zomato became a unicorn startup after raising US$200 million from Ant Financial at a valuation of US$1.1 billion. In October 2018, Zomato reported that it would raise an additional $210 million from Ant Financial at a valuation of around $2 billion. September 2020 - Zomato raised $62 million from Temasek, after previously committed investment from Ant Financial did not come through. In October 2020, as part of a Series J round of funding, Zomato raised $52 million from Kora, a US-based investment firm. February 2021 - Zomato raised US$250 million from five investors, including Tiger Global Management , at a valuation of US$5.4 billion.
Conclusion : Zomato's Journey and Future Outlook Zomato has transformed from a restaurant discovery platform into a comprehensive food-tech giant with a diversified portfolio, including food delivery , subscription services (Zomato Pro), cloud kitchens , and even grocery delivery . Over the years, it has built a robust brand presence across India and in several international markets.