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Content
Introduction
Information and Facts
Advantages and Potentials
Disadvantages
Features of the app
Feelings and Intuitions
07 Summary
Zomato is a famous leading online food delivery and
restaurant discovery platform
WHAT IS ZOMATO?
FOUNDERS :
Deepinder Goyal and Pankaj
ORIGINAL NAME :
Foodiebay
And rebranded to Zomato in 2010. Headquarters are in
Haryana.
GEOGRAPHICAL PRESENCE:
Zomato operates in 24 countries including Australia,UAE etc.
•User can search for restaurants based on
location, cusine, rating and reviews.
•Zomato offers detalied menus, photos
and customer reviews.
•Zomato offers subscription services offering
discounts and delivery.
•This app provides and enables users to book tables
in advance to avoid waiting at restaurants.
Convenience
Online Menu and Reviews
Real-Time Tracking
Discounts and Offers
Zomato Gold/Pro Membership
Advantages of Zomato
Zomato, a popular online food delivery and restaurant discovery platform, it
offers several advantages.
Disadvantages of Zomato
Delivery Issues
Over consumption
Quality Control
Biased/Paid Reviews
Service Fees
Poor Customer Support
Similar platforms
Zomato connects users to restaurants with features like food delivery, reviews, and personalized
recommendations. Its simple design ensures a seamless dining experience.
Search and filter restaurants by
cuisine, location, and reviews.
Exclusive discounts on dining and
delivery for members.
Access genuine customer feedback
and photos for informed choices
Order food with real-time tracking
from preparation to delivery.
Features of Zomato
Extensive Restaurant Listings: Food Delivery and Live Tracking:
User Reviews and Ratings: Zomato Pro Membership:
1 2
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Expansion into New Market
Diversification of Services
Increased Digitalization
Collaborations & Acquisitions
Integration of Grocery and Essentials
Local Partnerships with Restaurants
Zomato, a prominent food delivery and restaurant discovery platform, has several growth
potentials:
Potentials of Zomato
Zomato, founded in 2008, connects users with restaurants for food delivery,
dining, and reviews. It operates in over 20 countries with innovative features
like live tracking and subscriptions.
Started as a Menu Scanning Service: Zomato began in 2008 as "Foodiebay," a
platform where users could browse scanned restaurant menus online
Zomato is known for its witty and relatable marketing campaigns, often going
viral for their clever use of pop culture and humor.
Zomato operates in over 20 countries, making it one of the few Indian startups
to achieve significant international success.
Facts about Zomato
2008
Global presence
Innovative ads
Cravings Satisfied
Over-Reliance
Working Hours
Price Sensitivity
Feelings and Intuitions
POSITIVE
NEGATIVE
Convenience
Community Connection
The future of Zomato looks promising as it continues to adapt to evolving customer
needs, technological advancements, and industry trends.
Feelings About Zomato
•Partners – Blinkit,
Paypal, Uber
many other restaurants
and delivery partners.
•Swiggy, Dineout
etc..
•Holds 40-50% of
India food delivery
market.
•Market capital is
Rs. 2,52,808 Cr.
•Managing multiple
networks and
advertising.
•Expanding its market
and technology
•Threats in market
Management
Business structure Competitors Finances Networks