217. MBA404-A3-Suman (10-02-2023)mm.pptx

MBA Project

1. Introduction Amway Nature of business: D irect selling Founded: 9 th November, 1959 Founder: Rich DeVos and Jay Van Andel Headquarters: Ada Township, Michigan, USA Products Nutrition Beauty care Home care Energy and sports (Amway , 2023)

2. Communication Model Traditional ways Direct selling Sales promotion Sponsorship Digital ways FAQs Website ABO Stories (Amway , 2023) ( Sarvaiya , n.d. )

3. Continued… Traditional ways Door to door selling Consideration to consumer requirements Quality explanation by the agents Consumer asks queries from the agents Communication done as per consumer time and preferences ( Sarvaiya , n.d. )

4. Continued… Traditional ways Agents identifies customer attitude Targets the customers on the basis of income level Offer business opportunity and promotes sales Offer royalty points, gifts and coupons to divert perception and attitude Target groups through sponsorship and sales promotion programs ( Sarvaiya , n.d. )

5. Continued… Digital ways Customer asks the questions on website through queries submission FAQs communicates the usual and common queries Customers could contact through official website ABO stories shared by the users of Amway (Amway , 2023)

6. Continued… Digital ways Queries are reached by customer support and attitude is adjudged and replied FAQs includes common answers for almost all cultures, groups and social classes ABO stories represents the attitude, behaviour, product & service experiences (Amway , 2023)

7. Communication Mix and Alignment to Findings Own Buying Decision Similarities (Strong Alignment) Product information was obtained from Amway communication tool i.e. FAQs Family and friends recommended as per their experiences (ABO Stories) Information obtained from official website of Amway, other communication tool of company Salesperson attended the queries actively, as contacted Amway helpline Information on call was provided in simple lay-man language ( HealthKart , 2022) (Goodman, 2022)

8. Continued… Differences (Weak Alignment) Weak 3 rd party communication by Amway External sources of information could be better updated for information For e.g. Medical News Today and HealthKart Linking of communication to academic research studies is missing for e.g. Forbes

9. Continued… Information provided through communication tools with respect to the following research. Company surveyed adults and senior citizens Basis of surveys was age, gender, and family structure and income levels Focused the types of the families to understand the buying behaviour Intended to find out whether decisions are autonomic or syncretic The survey acknowledged emotions with respect to the decision making

10. Recommendations For strengthening strong alignment FAQs could be assisted with online Chatbots for live query sessions with the customers (Andrej et al, 2021 ) ( Dilmegani , 2023 ) Consumers could be motivated to write the blogs about their experiences (Wainwright, 2022 ) Video call assistance could be initiated for the product issue resolutions (Norman et al, 2020 ) For improvement of weak alignment Alignment & Collaboration with 3 rd parties 3 rd Party Communication Linkage with the customers With external sources of information like Forbes, Medical Magazines Regularly update the sources with information ( Bojic , 2022 )

11. References Amway, 2023. ABO Stories . [Online] Available at: https://www.amwayglobal.com/abo-stories/ [Accessed 10 Feb 2023]. Amway, 2023. Our Story . [Online] Available at: https://www.amwayglobal.com/our-story/ [Accessed 10 Feb 2023]. Goodman, L.D., 2022. Best Protein Powders Of 2022, Rated By Experts . [Online] Available at: https://www.forbes.com/health/body/best-protein-powders/ [Accessed 16 Dec. 2022]. HealthKart , 2022. Best Protein Powder ( 100 products ) . [Online] Available at: https://www.healthkart.com/best-sellers/protein-supplement?navKey=SCT-snt-pt [Accessed 16 Dec. 2022]. Sarvaiya , P., n.d. A STUDY OF INTEGRATED MARKETING COMMUNICATION STRATEGY OF AMWAY . [Online] Available at: https://www.academia.edu/34479154/A_STUDY_OF_INTEGRATED_MARKETING_COMMUNICATION_STRATEGY_OF_AMWAY [Accessed 10 Feb 2023 ]. Andrej et al., 2021. The Use of Chatbots in Digital Business Transformation: A Systematic Literature Review. IEEE Access , 9, pp.106530-39. Bojic , A., 2022. How to effectively communicate and collaborate with third parties in business . [Online] Available at: https://pumble.com/blog/third-party-business-communication/ [Accessed 10 Feb 2023]. Dilmegani , C., 2023. Top 14 Chatbots Benefits For Companies & Customers in 2023 . [Online] Available at: https://research.aimultiple.com/chatbot-benefits/ [Accessed 10 Feb 2023]. Noorman et al, 2020. Video Conference as a Mode of Communicationinthe Pandemic Era. Advances in Social Science, Education and Humanities Research , 510, pp.9-17. Wainwright, C., 2022. Why Blog? The Benefits of Blogging for Business and Marketing . [Online] Available at: https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht [Accessed 10 Feb 2023 ].