220711130062_SAGUN HEMBRAM_MESSAGE CREDIBILITY AND MEDIA FIDELITY

MESSAGE CREDIBILITY AND MEDIA FIDELITY

1. The University of burdwan Kalna college B.Ed Secrion Course –EPC 3 Critical Understanding of ICT Assessment of the learning process TOPIC- Message Credibility and Media Fidelity Submitted by Sagun Hembram University Roll No - 220711130062 Reg. No - 202205000341

2. Topic – Message Credibility and Media Fidelity

3. What is the credibility ? CREDIBILITY means trust worthiness and competence. Before the audience accepts any message he will judge whether the organizational the communicator and the organization the individual represents, can be relied upon and is competent enough to give the information.

4. What is media credibility? Media credibility refers to the perceived believability of media content "beyond any proof of its contentions." Media credibility research has shifted the focus from characteristics of individual, personal sources to characteristics of media behavior such as objectivity, accuracy, fairness, and lack of bias

5. CREDIBILITY OF NEW MEDIA- In early 2009, 29 percent of Americans surveyed believe the media gets the facts right, and a little over 18 percent think news organizations are truly objective . Television remains the dominant source for national and international news for those surveyed, but the Internet now places second above newspapers and radio. In December 2009, it was the first time that there a higher percentage saying the Internet, more than newspapers, was a better source of national and international news.

6. WHY CREDIBILITY MATTERS IN MEDIA ? Media occupies a significant part of people's daily lives, it significantly impacts the social construction of reality, the shape of public consciousness and the direction of socio-political change. Therefore, media's credibility is as important as the message itself . Television viewers find hard news more credible than soft news . The credibility assigned to different media varies by race and gender of news consumers . Communication to be successful must be target oriented Response of the audience is the ultimate objective of any communication function.

7. HOW TO IMPROVE CREDIBILITY IN MEDIA? Message The recommendations from research, the technology constitute the content or subject matter, the message . Information which is relevant to particular set of audiences, constitute the messages, otherwise for them this is 'noise’. A good message clearly states what to do, how to do, when to do and what would be the result . Messages which are relevant, interesting, useful, profitable, credible (latest and best, based on research findings) and complete (neither too much, nor too little) are likely to motivate the people.