220711130091 SUPARNA GHOSH Social Networking.pptx

SOCIAL NETWORKING

1. KALNA COLLEGE Afffiliated to The University Of Burdwan Course: EPC-3 (Assessment of the Learning Process) Topic: Social Networking Submitted to Submitted by Aniket Sutradhar Suparna Ghosh Assistant Professor Roll No: 220711130091 In Physics Reg. No: 201701054670 Kalna College Session: 2022-2024 B.Ed Section B.Ed 4 th Semester

2. SOCIAL NETWORKS ARE THE MOST MEANS OF COMMUNICATION USED BY A LARGE NUMBER OF PEOPLE ESPECIALLY THE YOUTH. NOWADAYS, NO ONE CAN LIVE WITHOUT HAVING AN ACCOUNT ON TWITTER OR ON FACEBOOK OR ON AN OTHER KINDS OF SOCIAL NETWORK, IN ORDER TO BE CONNECTED TO THE WHOLE ENVIRONNEMENT . INTRODUCTION

3. A SOCIAL NETWORK IS A SOCIAL STRUCTURE MADE OF NODES (WHICH ARE GENERALLY INDIVIDUALS OR ORGANIZATIONS) THAT ARE TIED BY ONE OR MORE SPECIFIC TYPES OF INTERDEPENDENCY, SUCH AS VALUES, VISIONS, IDEAS, FINANCIAL EXCHANGE, FRIENDSHIP, KINSHIP, DISLIKE, CONFLICT OR TRADE. WHAT IS SOCIAL NETWORKING?

4. TYPES OF SOCIAL NETWORKS GOAL SOCIALIZING GOAL: CARRIER AND BUSINESS OPPORTUNITIES GOAL: MATCHMAKING SOULMATE GOAL:GETTING BACK IN TOUCH

5. SOME SOCIAL NETWORKING SITES

6. WHY TO USE SOCIAL NETWORKING SOCIALIZING -Make Friends -CREATEGROUPS,COMMUNITIES. SHARING INFORMATION - FILES, MUSIC, VIDEO, PICTURES CREATE BLOGS TIME UTILITY LOWER COST (VIA INTERNET, MOBILE PHONE GPRS ETC) BUILDS CREDIBILITY. MATCHMAKING. BUSINESS DISCUSSIONS. TAKE ADVICES. ADVERTISING AT A CHEAP COST.

7. FEATURES IN SOCIAL NETWORKING MESSAGING NEWS COMMUNITIES LIKE BUTTONS GAMES AUDIO ANDVIDEO UPLOADS

8. Top 10 Social Networking Websites & Forums By US Market Share of Visits October 2013 Facebook: 57.9% Youtube : 23.6% Twitter: 2.14% Google+: 1.53% Yahoo: 1.18% Linkdin : 1.00% Pinterest: 0.97% Instagram: 0.53% Tumblr: 0.47% Reddit: 0.43%

9. TWITTER FOUNDED: 2006 NO. OF USERS: 490 MILLION REVENUE: US $367 MILLION (PROJECTED 2013) ALEXA RANK: 3 REVENUE FROM: VERIFIED ACCOUNTS, ADVERTISEMENTS (PROMOTED TRENDS) KEY PLAYERS

10. TWITTER IS A REAL-TIME INFORMATION NETWORK THAT CONNECTS YOU TO THE LATEST STORIES, IDEAS, OPINIONS AND NEWS ABOUT WHAT YOU FIND INTERESTING. SIMPLY FIND THE ACCOUNTS YOU FIND MOST COMPELLING AND FOLLOW THE CONVERSATIONS. AT THE HEART OF TWITTER ARE SMALL BURSTS OF INFORMATION CALLED TWEETS. EACH TWEET IS 140 CHARACTERS LONG, BUT DON'T LET THE SMALL SIZE FOOL YOU-YOU CAN DISCOVER A LOT IN A LITTLE SPACE. YOU CAN SEE PHOTOS, VIDEOS AND CONVERSATIONS DIRECTLY IN TWEETS TO GET THE WHOLE STORY AT A GLANCE, AND ALL IN ONE PLACE.

11. FACEBOOK FOUNDED: 2004 NO. OF USERS: 635 MILLION REVENUE: US$858 MILLION ALEXA RANK: 1 REVENUE FROM: BANNER ADS, REFERRAL MARKETING, PARTNERSHIPS, BRANDING ELEMENTS, VIRTUAL CURRENCY KEY PLAYERS

12. SOCIAL NETWORK LAUNCHED IN FEBRUARY 2004 BY MARK ZUCKERBERG MISSION: TO CONNECT PEOPLE ON AN INNOVATE PLATFORM THAT FOSTERS INCREASING INTERACTION. IT SHOULD HAVE AN EMOTIONAL CONNECTION. VISION: TO PROVIDE USERS WITH VALUE BEYOND INTERACTION. THEY SHOULD LOOK TO FACEBOOK TO FIND ANSWERS TO QUESTIONS LIKE, "WHICH CAR SHOULD I BUY?" - ALL THIS BASED ON THE POWER OF SOCIAL RECOMMENDATIONS.

13. BUILDING A COLLABORATIVE CULTURE. ESTABLISHING MORE EFFECTIVE TWO-WAY COMMUNICATION. CREATING MORE ENGAGING LEARNING EXPERIENCES. SHARING CURRENT PRACTICES THROUGH A KNOWLEDGE NETWORK. IMPROVING EMPLOYEE INVOLVEMENT AND ENGAGEMENT. ASSESSING PROGRESS MORE REGULARLY AND EFFECTIVELY. HOW SOCIAL NETWORKING IS CHANGING ENTERPRISES

14. FACILITATES OPEN COMMUNICATION, LEADING TO ENHANCED INFORMATION DISCOVERY AND DELIVERY. ALLOWS EMPLOYEES TO DISCUSS IDEAS, POST NEWS, ASK QUESTIONS AND SHARE LINKS. PROVIDES AN OPPORTUNITY TO WIDEN BUSINESS CONTACTS. TARGETS A WIDE AUDIENCE, MAKING IT A USEFUL AND EFFECTIVE RECRUITMENT TOOL. IMPROVES BUSINESS REPUTATION AND CLIENT BASE WITH MINIMAL USE OF ADVERTISING. EXPANDS MARKET RESEARCH, IMPLEMENTS MARKETING CAMPAIGNS, DELIVERS COMMUNICATIONS AND DIRECTS INTERESTED PEOPLE TO SPECIFIC WEB SITES. ADVANTAGES:

15. OPENS UP THE POSSIBILITY FOR HACKERS TO COMMIT FRAUD AND LAUNCH SPAM AND VIRUS ATTACKS. INCREASES THE RISK OF PEOPLE FALLING PREY TO ONLINE SCAMS THAT SEEM GENUINE, RESULTING IN DATA OR IDENTITY THEFT. MAY RESULT IN NEGATIVE COMMENTS FROM EMPLOYEES ABOUT THE COMPANY OR POTENTIAL LEGAL CONSEQUENCES IF EMPLOYEES USE THESE SITES TO VIEW OBJECTIONABLE, ILLICIT OR OFFENSIVE MATERIAL. POTENTIALLY RESULTS IN LOST PRODUCTIVITY, ESPECIALLY IF EMPLOYEES ARE BUSY UPDATING PROFILES, ETC. DISADVANTAGES OF SOCIAL NETWORKING SITES

16. PART OF ALMOST EVERYONE'S LIFE. EVERY THING IS THIS WORLD HAS SOME +VE & - VE’S. TEENAGERS ARE THE ONE'S YOU USE THESE SITES THE MOST. THESE SITES ARE USEFUL TO USERS, OWNERS AND THIRD PARTY. HUGE PLATFORM FOR DATA & INFORMATION SHARING. GROWING INCREASINGLY. SCOPE FOR IMPROVEMENT (WEAK REGULATORY ROLE) CONCLUSION

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