4.MIL Media Literacy (Part 2)- Key Concepts and Questions to Ask in Media Literacy.pptx

Key Concepts and Questions to Ask in Media Literacy

1. MEDIA AND INFORMATION LITERACY (MIL) MEDIA LITERACY (Part 2) Key Concepts and Questions in Media Analysis

2. LEARNING COMPETENCIES Learners will be able to… i dentify and explain the key concepts in media analysis (SSHS); d iscuss key questions to ask when analyzing media messages (SSHS); and apply the discussed strategies in analyzing and deconstructing media messages (SSHS).

3. TOPIC OUTLINE I- Media Literacy A. Key Concepts In Media Analysis B. Key Questions to Ask When Analyzing Media Messages C. Class Activities Formative Assessment: Analyzing and Deconstructing Media Messages

4. VIDEO PRESENTATION Top 10 Misleading Marketing Tactics by mojo.com https ://www.youtube.com/watch?v=M-HrTC8QCbM

5. CLASS DISCUSSION What valuable lessons can we learn from the video? How is being a media and information literate related to being a wise consumer? How can media and information literacy make producers or companies be more honest in their advertisements?

6. SIX KEY CONCEPTS IN MEDIA ANALYSIS 1. All media messages are “constructed .”

7. SIX KEY CONCEPTS IN MEDIA ANALYSIS 1. All media messages are “constructed .”

8. SIX KEY CONCEPTS IN MEDIA ANALYSIS 1. All media messages are “constructed .”

9. SIX KEY CONCEPTS IN MEDIA ANALYSIS 1. All media messages are “constructed .” Instagram Vs. Real Life By BuzzFeedViolet https:// www.youtube.com/watch?v=zgWIxv5_6SE

10. SIX KEY CONCEPTS IN MEDIA ANALYSIS 2 . Each medium has different characteristics, strengths, and a unique “language” of construction .

11. SIX KEY CONCEPTS IN MEDIA ANALYSIS 2 . Each medium has different characteristics, strengths, and a unique “language” of construction .

12. SIX KEY CONCEPTS IN MEDIA ANALYSIS 3. Media messages are produced for particular purposes.

13. SIX KEY CONCEPTS IN MEDIA ANALYSIS 4. All media messages contain embedded values and points of view.

14. SIX KEY CONCEPTS IN MEDIA ANALYSIS 5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.

15. SIX KEY CONCEPTS IN MEDIA ANALYSIS 5. People use their individual skills, beliefs and experiences to construct their own meanings from media messages.

16. SIX KEY CONCEPTS IN MEDIA ANALYSIS 6. Media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process.

17. SIX KEY CONCEPTS IN MEDIA ANALYSIS 6. Media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process.

18. SIX KEY CONCEPTS IN MEDIA ANALYSIS 6. Media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process.

19. SIX KEY CONCEPTS IN MEDIA ANALYSIS 6. Media and media messages can influence beliefs, attitudes, values, behaviors, and the democratic process.

20. KEY QUESTIONS TO ASK WHEN ANALYZING MEDIA MESSAGES

21. AUDIENCE & AUTHORSHIP AUTHORSHIP Who made this message? PURPOSE Why was this made? Who is the target audience (and how do you know)? ECONOMICS Who paid for this? IMPACT Who might benefit from this message? Who might be harmed by it? Why might this message matter to me? RESPONSE What kinds of actions might I take in response to this message? KEY QUESTIONS TO ASK WHEN ANALYZING MEDIA MESSAGES

22. MESSAGES & MEANINGS CONTENT What is this about (and what makes you think that)? What ideas, values, information, and/or points of view are overt? Implied? What is left out of this message that might be important to know? TECHNIQUES What techniques are used? Why were those techniques used? How do they communicate the message? KEY QUESTIONS TO ASK WHEN ANALYZING MEDIA MESSAGES

23. MESSAGES & MEANINGS (Continuation) INTERPRETATIONS How might different people understand this message differently? What is my interpretation of this and what do I learn about myself from my reaction or interpretation? KEY QUESTIONS TO ASK WHEN ANALYZING MEDIA MESSAGES

24. REPRESENTATIONS & REALITY CONTEXT When was this made? Where or how was it shared with the public? CREDIBILITY Is this fact, opinion, or something else? How credible is this (and what makes you think that)? What are the sources of the information, ideas, or assertions? KEY QUESTIONS TO ASK WHEN ANALYZING MEDIA MESSAGES

25. CLASS ACTIVITIES

26. Formative Assessment Deconstructing Media Message: News Article Instructions Form a group of 3 students. Read the given news article. Analyze the news article by answering the key questions in media messages. Write your answer on a yellow pad. Time limit is 45 minutes.

27. Formative Assessment Deconstructing Media Message: News Article MINING – THE GOOD AND THE BAD by Fr. Shay Cullen THE MANILA TIMES, AUGUST 9, 2014 FEATURED COLUMNS, OP-ED COLUMNS http://www.manilatimes.net/mining-good-bad/117801 /

28. Formative Assessment Deconstructing Media Message: Advertisement

29. Counter Ad 2014 Second Place Winner Anthony Ferrante from Fort Zumwalt West Middle School, O'Fallon , Missouri Source: http://medialiteracyproject.org/deconstructions/counter-ad-citi-card / Formative Assessment Deconstructing Media Message: Advertisement

30. Formative Assessment Deconstructing Media Message: Advertisement

31. Formative Assessment Deconstructing Media Message: Advertisement

32. REFERENCES Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan , Diwa Learning Systems Inc. http://www.projectlooksharp.org/

33. REFERENCES http://highered.mheducation.com/sites/dl/free/0072827580/88223/bar27580_ch02.pdf http://depts.washington.edu/nwmedia/sections/nw_center/curriculum_docs/stud_combine.pdf https:// www.sophia.org/tutorials/deconstruct-media-messages http://medialiteracyproject.org/deconstructions /

34. PHOTO CREDIT Slide 6 and 7 http :// www.dailymail.co.uk/femail/article-3266802/Viral-scenes-shots-reveal-stark-reality-capturing-perfect-wedding-photo.html Slide 8 https ://www.pinterest.com/pin/250442429247994581 / Slide 10 http:// depositphotos.com/26393971/stock-illustration-advertisement-board-billboard-marketing-frame.html Slide 11 https://aliraza.co/11-reasons-you-should-start-blogging / Slide 12 http://www.audiencebloom.com/the-7-fears-stopping-entrepreneurs-from-marketing-on-social-media /

35. PHOTO CREDIT Slide 13 https:// mobile.twitter.com/wissenswertebiz/status/656821565305278464/photo/1 Slide 15 https://b2bstorytelling.wordpress.com/category/best-practices / Slide 16 http:// www.prweb.com/releases/mainstream-media-channels/employment-report/prweb10392378.htm Slide 17 http:// www.businessinsider.com/victorias-secret-angels-vs-dove-models-2012-12

36. PHOTO CREDIT Slide 18 https://jessellenor.wordpress.com/2015/03/17/it-happens-for-guys-too / Slide 19 http:// www.developmentprogress.org/blog/2014/03/26/what-political-voice-why-does-it-matter-and-how-can-it-bring-about-change Slide 20 https:// www.godigitalmarketing.com/learn/blog/5-key-questions-to-help-identify-your-purchase-type Slide 25 http://mgto.org/in-class-experiments-8-leadership-group-collaboration /

37. PHOTO CREDIT Slide 27 and 28 http ://medialiteracyproject.org/deconstructions/counter-ad-citi-card / Slide 29 http:// www.rappler.com/technology/social-media/117018-viral-ads-philippines-2015-acer-aldub-ariel-commercials-bench-billboard Slide 30 Source http://www.rappler.com/life-and-style/7891-belo-ad-gets-heat-in-social-media