42. Lavakesh kumar- Communication Media.pptx

Media

1. YOU ARE WELCOME B . E d 2 n d Y ear ( S e s s ion 2 2 2 - 2 4 )

2. C o m m u nication M e d ia PRESENTED BY : L A V A K E S H K U MAR B . E d 2 n d Year ( Session 2 2 2 - 2 4 )

3. I n t r oduction C o m m unication m e d ia r e f e r s t o v a r ious m e a n s a n d m e t h ods o f s e n d ing o r r e c eiving i n f o r mation o r d a t a . I t c o m p r ises t o o l s , t e c h nologies , gesture s , speech a n d e v e r y w a y a p e r son c a n t r a n sfer t h e i n formation t o a n o t h e r p e r son . C o m m unication m e d ia i s e i ther v e r b al o r n o n - v erbal . M o r e o v e r t h e s e n d er a n d t h e r e c e i v er m u s t u s e a c o m m on l a n guage t o m a k e i n f o rmation e x c h ange s u c c e ssful .

4. I n t r oduction C o m m unication m e dia h a s d i f f erent f o r m s F o r e x a mple - W h e n you r e c e iv e a m e ssage f r o m your Bank t h a t you h a v e c r o ssed y our c r e d it l i m i t s , Y o u r Bank g i v e s you i n f ormation t h r ough a v e r b al communication m e d i u m . S i m i larly w h e n y ou t r y t o r e ach out t o you r t a r g et audience t h r ough the v a r ious d i g i tal m a r keting m e thod s , y o u a r e t r ying to t r ansfer the information a b out w h y y our b u siness c a n s o l ve i t 's p r o b lem s u s ing the i n t ernet a s a c o m m u nication media .

5. F o r m s o f C o m m unication M e d ia A n a l og M e d ia D i g ital M e d ia

6. A n a l o g Media A n a l og Media i s a f o rm of C o m m unication Media t h a t u s e s e l e c t r i c a l s i g n al s o f v a r y ing a l t itude s t o t r a nsfer the information f r o m o n e point t o a n o ther . S o m e of the m o s t c o m m only used e x a mple s o f t h e A n a l o g C o m m unication M e d ia a r e - T e l e v ision s 📺 R a d i o 📻 , V C R s , L a n d L i n e , T e l e phone s , C a s s e t te s , Music P l a y e r e t c . H u m a n S p e ech i s a l s o a n e x ample of A n a l o g Communication Media .

7. D i g i tal Media D i g i tal Media i s a f o rm of C o m m unication Media t h a t u s e s d i s c r e t e e l e c t r i c a l s i g n al s i n t h e f o r m o f ones and z e r o s ( B i t s o r B i n a r y D i g i t s m e a n s - o r 1 ) t o t r ansfer the i n f ormation f r o m o n e p o i nt t o a n o ther . D i g ital Media is o f t en f o u n d i n d e v i ce s a n d t e c h n o logies t h a t u s e s c o m p u t e r s a n d p r o c e s s or s . T o d ay e v e r ything f r om a S m a r t phone t o a C a l c u l a t or u s e s d i g i tal s i g n a l s t o p r o c e s s a n d t r a n s fer information .

8. D i g i tal Media There are countless examples of Digital Media around us such as Email,text message, social media advertisements, wireless calls, Bluetooth, music etc. I n s i m p le terms d i g ital a n d a n a log m e d ia a r e c h a n nel s t h a t m a k e s m a s s c o m m unication p o s s ible . H o w e ver d i g i tal Media is m o r e p r e v alent i n d o m estic a s w e ll as i n b u s iness a r e a s .

9. C o m m unication media h a s b a s i cally t w o t y p es w h i c h a r e f u r t her a l s o d i v ided into d i f ferent c a t e gories . ( 1 ) V e r b al C ommunication ( 2 ) N o n - verbal C o m m unication T y p e s of C o m m unication Media

10. V e r b al Communication V e r b al Communication i s a c o m m u nication m e d ium t h a t u s e s w r i t ten o r s p o k en w o r d s f o r i n f ormation e x c hange . V e r b al Communication m e d ia i s f urther d i v ided i n t o t h e f o l l owing t y p es . . .

11. O r a l Communication T h e o r a l c o m m unication m e dium u s e s s p o k en w ord s f o r t h e e x change o f i n f ormation . I t r e quires a l a n g uage t h a t i s u n d e r stood b y t h e s e n d er a n d r e c e i v er . S p e a k i n g a n d l i s t ening a r e t w o p a r t s of oral communication .

12. O r a l Communication F o r e x ample - A c o m p a n y ' s C E O i s m e e t ing with t h e Board o f d i r e ctors . T h e y u s e w o r d s a n d s e n tences t o i n f o rm t h e b o a r d m e m bers a bout the C o m p any ' s p e r f o rmance i n t h e p r e v ious Q u a rter a n d o t h e r i m p o rtant a f f airs . T h e b o a r d m e mbers a r e a l s o l i s t e ning i n t e n t ionally t o e v erything t h e C E O h a s t o s a y . T h i s i s a n o r a l communication media .

13. W r i t t en C o m m unication W r i tten Communication m e d i a u s e s w r i t ten w o r d s f o r t h e e x c hange of information . N a t u r a lly i t a l s o r e quires a language t h a t i s u n derstood b y the sender and receiver . W r i t i ng a n d r e ading a r e t w o parts of w r i t t en Communication .

14. W r i t t en C o m m unication F o r e x ample - A n e m p l o yee E m a i l s h i s B o s s a b o ut w h y h e w o n 't be able to c o m e t o o f f i ce t o morrow . T h e e m p l oyee h a s t o w r ite E m a i l s w h i l e t h e B o s s h a s t o r e a d i t t o u n d e r s tood e a c h o ther . T h e B o s s m i ght a l s o w r i t e a n E m a i l t o l e t t h e e m p l oyee k n o w i f h i s r e q uest f o r l e a v e i s a c c epted o r r e j ected . T h i s i s a w r i t t en c o m m unication .

15. N o n - V e r b al Communication N o n v e r bal communication i s a c o m m u nication m e d i um t h a t d o esn't u s e s p o k en o r w ritten w o r d s t o e xchange i n f ormation . R a t h er i t u s e s e x p r e ssion s , B o d y l a n g uage , gestures a n d v a r ious s i g n s t o c o n v e y i n f ormation . N o n v e r bal communication i s f u r t her d i v i ded into f o l l owing t y p es . . .

16. F a c i al E x pressions P e o ple c o m m u n i c a t e u s i n g t h e ir f a c i a l Expressions i n d i fferent s i t uations . T h i s i s w h y w e c a n c l a s sify f a c ial Expressions a s a c o m m unication media . W h e n t w o people k n o w e a ch other w e l l , t h e y c a n e x c hange m u c h i n f ormation u s ing t h is t y pe of n o n verbal communication .

17. F a c i al E x pressions I t i s i m p o rtant to n o t e t h a t t h e p e r son i n v olved i n t h i s t y pe of c o m m unication k n o w e a c h o ther w e l l o r u n d e r st and t h e m e a ning of t h o s e e x p r e ssion s F o r e xample - y o u c a n t e ll s o m e one i s h a p py to see you i f h e s m i l es w h e n h e l o o k s a t y o u .

18. G e s t ures G e s t ures a r e a n o ther t y pe of n o n - v e r b al communication m e dia t h a t r e f ers t o v a r ious a c t ion l i k e - p o i n ting f i g ures , w a v i ng y ou h a n d s , o p e n ing a r m s , turning a w ay from s o m eone e t c . T h e y can h e l p p e ople t o transfer i n f ormation u s i ng m i n i m al s p e ech . For example - When you want to ask a person to sit down, you simply point your hand towards an empty chair without saying anything.

19. B o d y L a n g uage O u r b o d y l a n g uage a l s o t r a n s f e r s i n f o rmation w i t h t h e way w e s t a n d , s i t , a n d h o l d o u r s e lves i n t h e p r e s ence of o t h e r s . A c o n f i d e nt p e r son m i g h t s t a n d u p s t r a i ght w i t h h i s n e c k h e l d h i g h a n d s houlder s s t r a ight . S i m i larly a n e r v ous p e r s on m i g h t b i t e h i s n a i l s , c r o s s h i s a r m s , o r l o o k d o w n . Body language can help others t o understand your thoughts and emotions.

20. P e r s onal A p p e arance P e r sonal Appearance i s a n o n v e r bal communication m e d i u m t h a t c a n h e l p p e o p l e t o s h a r e i n f ormation . F o r e x ample - M e d i c al p r a ctitioner a r e e a s i ly d i s t i n guis hable f r o m o t h e r s d u e t o t h e ir w h i t e la b c o a t s a n d s t r a i t h o e s c o p e .

21. O t h e r s . T h e r e a r e m a n y o t h e r n o n v e r bal communication me t h ods t h a t h e l p t o t r a nsfer the i n f ormation . E x a m p l es i n c l ude g a z e , t o u c h , p r o x i m ity , b o w i ng e t c . T h e y a r e i n f ormal c o m m unication m e t h ods l e a r n e d i n t r i nsically b y b e i n g a p a r t o f a c u l ture o r s o c i ety . S o m e n o n - v e r bal c u e s m i g h t b e a p p r o priate i n o n e s o c iety o r c o u n try w h i l e i n a n o ther c o u n try t h o s e c u e s m i g h t b e c o n s i dered r u de o r offensive .

22. O t h e r s F o r i n s t an c e , a s i m p l e s m i l e i s n o t a s i g n o f p o l i t e n ess i n R u s s ian C u l ture . Y o u m a y b e s u r p rised t o h e a r t h a t Russian c o n s i der i t a s i g n o f u n w i l l i n g ness t o r e v e al y o u r t r u e f e e l m e d i a .

23. H e r e a r e s o m e c o m mon e x a m ples o f d i fferent types of C o m m unication Media E x a m ples o f C o mmunication M e d ia

24. T e l e vision T e l e v i s i o n i s a n e x ample o f c o m munication media t h a t u s e s v e r b al a n d n o n v e r bal communication . T h e v i e w e rs r e c e i ve i n f ormation i n a u d i o - v i s u al s f o r m at o n a c o l o ur o r m o n o c h r omatic s c r een . T V i s o n e o f t h e m o s t r e v o l utionary t e c h n o logies i n t h e w o r l d o f b u s i ness c o m munication . T o d ay y o u will f i n d t e l e v ision s i n pretty m u c h e v ery h o u s e hold . O n a v e rage a n A m e rican s p e n d a b out 3 h o u r s w a t c h i ng t e l e visio n e v e r y d a y . P e o p l e w a t c h t h i n g s l i k e - M o v ies , documentar ies , n e w s s h o w s , contests , m u s i c s a n d a d v e r tisements o n T e l e vision .

25. R a d i o B e f o r e t e l e v isio , Radio w a s a h i g h ly i m p o rtant c o m m unication m e d i u m f o r d o m e s t ic a n d b u s iness p u rposes . T h e r a d i o u s e s a n a l og s i g n a l s t o t r ansfer a u d io i n f ormation u s i n g e l e c t r o m a gnetic w a v e s . E v e n t h ough i t i s n o t a s c o m m on t o d ay , people u s e d t h e r a d io t o l i s t en t o t h e n e w s , s h o w s a n d s p orts j u s t a f e w d e c a des a g o .

26. P r i n t M e d i a P r i n t m e d i a r e f ers to a l l k i n d s o f w r i t t en o r v i s u al c o m m unication m e d i a p r i n t e d o n p a p e r . E x a m p le o f p r i n t m e d ia i n c l ude n e w s p aper s , b o o k s , magazine s , catalogue s , b rochures , p o s t e r s e t c . E v e n t h o ugh i t u s e d t o b e o n e o f t h e m o a t p o p u lar c o m m unication m e d ia , it's p o p u l a r ity h a s s e e n a d o w n w ard t r e n d i n p a s t c o u p le of d e c a des d u e t o t h e r i s e o f t h e n ternet a n d d i g ital m e d i a .

27. I n t e r net T h e i n t e rnet i s b y f a r t h e most p o pular f o r m o f t h e c o m m unication m e d i a t o d ay . Y o u c a n f i nd a l l t y pes o f c o m munication h e r e w h e t h er v e r b al o r n o n v e r bal . W e b s ite s l i k e - Google , Twitter , Facebook a n d Y o u Tube h a v e t r a n s f o r m e d c o m m unication p r a c t ices t h a t i s w h y m o s t o f p e ople p r e f e r s t h e i n t e r net o v e r a n y thing e l s e . W h e t h e r i t i s e n t e r t a i nment o r e d ucation i f y o u s e e k y o u c a n f i n d i t o n t h e i n t e r net .

28. O u t door Advertising O u t door m e d ia o r a d v ertising i s t h e t y pe of communication m e d ia y o u c o m e a c ross o u t s ide y our h o m e s . E x a m ples o f o u t d oor a d v ertising i n c l ude b i l l b o a r d s p l a y c a r d s , s i g n s , posters , e t c . M o r e o f t en t h a n n o t a purpo se o f o u t door m e d ia i s t o a d v ertise a product o r a s e r v ice .

29. CONCLUSION C o m m unication m e d i a s u r r o u n d s u s t o d ay l i k e t h e a i r w e b r e athe . W h e n e ver w e t a l k t o s o meone , w a t c h a n a d , p l a y w i t h k i d s , listen t o m u s i c o r r e a d a n o v el w e u s e communication m e d ia i n o n e f o r m o r a n o ther . I t i s a l s o r e m a r kable h o w t e c h n o l ogy h a s s i m p ly r e v o l u t i o n i zed t h e w o r l d of c o mmunication . W i t h t h e a d v e n t o f A I a n d I o T t h e f u t ure o f c o m m unication i s l i k ely t o s e e u n p r e cedented a n d J a w - d r opping a d v a n c e m ent .

30. THE END THANK YOU FOR WATCHING