a case study on radisson blue hotel

a case study

1. INTRODUCTION Radisson Blu (formerly Radisson SAS) is an upscale international chain of full service hotels and resorts brand for Radisson Hotels mostly outside the United States, including those in Europe, Africa, and Asia . These are operated by Carlson Rezidor Hotel Group . As of December 2014, Radisson Blu has 287 hotels operating throughout the world with 68,270 rooms, and 102 hotels under development with an additional 23,489 rooms.

2. AMBITIOUS! STRATEGIC! THE SKY'S LIMIT! ICONIC! STYLISH! SOPHISTICATED!

3. AMBITIOUS! STRATEGIC ! THE SKY'S LIMIT! Radisson Blu is a sophisticated and stylish brand, with stunning design and truly innovative service features. It offers an unforgettable, holistic experience to guests and strong opportunities for profitable partnerships and investments .

4. PORTFOLIO

5. BRAND Iconic, stylish and sophisticated, Radisson Blu hotels and resorts provide a full range of innovative design led products and services It delivering genuine and relevant guest experiences with a distinctive Yes I Can! attitude.

6. HISTORY In 1960, the Royal Copenhagen hotel opened in Denmark. Designed by the Arne Jacobsen  for SAS International Hotels (SIH) - the hotel division of the Scandinavian airline group, SAS.  Then , in 1994, the Radisson SAS was created when SAS International Hotels (SIH) joined forces with the Radisson brand for Europe, the Middle East and Africa (EMEA) in a joint branding initiative . In 2000, Radisson SAS opened its hundredth hotel.

7. 4. ICONIC! 5. STYLISH! 6. SOPHISTICATED!

8. ICONIC ! STYLISH ! SOPHISTICATED! One of the world's leading hotel brands Radisson Blu takes pride in its highly individual design and exciting contemporary appeal With spectacular interiors, a range of highly individual solutions and the latest in technology Radisson Blu offers a unique upper-upscale guest experience with minute attention to detail—resulting in exceptional business potential .

9. DEFINING FEATURES OF Free Internet Restaurants & Bars Super Breakfast One Touch App Experience Meetings Something Blu Weddings Resort Concept BluSPAce spa concept Blu Planet Responsible Business

10. PRICING STRATEGY Radisson has targeted business travellers, honeymooners, wedding parties and leisure travellers as its potential customers. It operates a diversified range of hotels that include premium, luxury and mid-scale. its luxury and premium hotels, Radisson has adopted a premium and high-scale pricing policy. It caters to an upper class section of society that does not bother about prices. Radisson puts its onus on offering superior and qualitative products and impeccable services to attract them. The hotel is aware that its target customers will not mind shedding additional bucks for quality and status. For its mid-scale range of hotels, it has adopted a mid-premium pricing and kept it affordable and reasonable. Radisson has also implemented a promotional pricing policy to reward its loyal and regular customers by offering them quite a few incentives.

11. GIFT CARDS ONE CARD FITS ALL Giving a Radisson Blu gift card is giving the gift of choice Give a loved one or close friend the gift of travel with the Radisson Blu Gift Card! The gift card can be used at almost 300 hotels and is good for 2 years at Quorvus Collection, Radisson Blu Hotels & Resorts, Radisson Red, Park Inn by Radisson and Park Plaza Hotels & Resorts in 42 participating countries.

12. WHERE DO YOU WANT TO TRAVEL WITH US?

13. WE ARE HERE! Armenia Australia Austria Bahrain Bangladesh Belgium Brazil Bulgaria Chad Channel Islands (Jersey) Chile China Congo Croatia Cyprus Czech Republic Denmark Egypt Estonia Ethiopia Fiji Finland France Gabon Georgia Germany Greece Hungary Iceland India Ireland Italy Kazakhstan Kenya Kuwait Latvia Lebanon Libya Lithuania Mali Malta Mauritius Moldova Morocco Mozambique Netherlands Nigeria Norway Oman Philippines Poland Portugal Qatar Romania Russia Rwanda Saudi Arabia Senegal Serbia Sierra Leone Slovakia Slovenia South Africa Spain Sweden Switzerland Thailand Tunisia Turkey Ukraine United Arab Emirates United Kingdom United States of America Uzbekistan Zambia

14. ABDUL RAUF SHYAM KUMAR AJMAL K H