What Kind Of Marketing Skills And What Types Of
Leadership...
1. Exclusive summary
Burberry s stocks fell 1.31% because the outgoing of Angela, it reflects her praise
from others. In fact, since 2006, when she joined to Burberry, the company s stock
has risen. He worked in the fashion industry for many years; she served as
operations and design vice president in Liz Claiborn in 1998, and she responsible
for operating 22 sub brands. Among of those brands, the most successful one was
Juicy Couture, after that, Burberry s former CEO, Rose Marie Bravo, contacted her
to ask her as a CEO of Burberry.
Before Angela became chief, Burberry is just a tradition British brand, however, after
she took office, Burberry becomes a luxury brand and to apprehend the youth market.
To investigate what kind of ... Show more content on Helpwriting.net ...
When the world was into recession, she cut 50 million pounds of costs and focus
on the development of brand. Angela understand that when the period of economic
insecurity, the value inherent in history, so she was set three core values for
company which are protect, explore and inspire, the concept from the founder of
Burberry, Thomas Burberry. In addition, Angela Ahrendts and Christopher Bailey
co founded The Burberry Foundation in the year of 2008 to provide global
resources to youthful people who have dreams, and hope them to achieve its goals
and potential with creativity. Meanwhile, inside the enterprise, Angela through the
global video conferencing to send the information and communicated with more
than 6,000 employees all over the world, because of this new creation, the global
business trip rate decreased by 17%. On the other hand, after the financial turmoil,
Burberry is a few brands, which had double growth of luxury brands, Interbrand
announced the ranking of the top 100 of the best global brands in 2011, Burberry
ranked 95, and the percentage of brand value is 20% of growth. To explore and
investigate what is the operate model and what types of leadership management that
Angela used to overturn the brand image during Ahrendts epoch.
3. The Importance of leadership
A good leadership creating success in business organization, leaders are often the key
person to make a decision in