A Powerful Customer Base: Stories & Tactics Fueling Cloudflare's Millions of Customers with Cloudflare's VP CS Paige Boesen, VP Customer Success, EMEA @ Cloudflare Alonso Bustamante, Senior Director, Special Projects @ Cloudflare

saastr 63 views 22 slides Jun 13, 2024
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About This Presentation

SaaStr Europa 2024


Slide Content

A Powerful Customer Base: Stories and Tactics
Paige Boesen
VP, Customer Success
EMEA
Cloudflare
Alonso Bustamante
Senior Director,
Special Projects
Cloudflare

Today
~20%
Web using Cloudflare
.
Fortune 1000 using Cloudflare Paying customers
~30% ~200k

The power of a broad customer base:
What is this superpower?

A broad customer base
Anybody who uses the
Internet

Diverse customer base = Innovation Flywheels
6
Product
Ease of
use
Better
Products
Serve
Everyone
Network
Serverless
Architecture
Increased
Efficiency
Helping Build a
Better Internet
Global
Scale

Communicate clearly, directly, and transparently.
It builds trust.
Code Orange

Becoming a customer-centric
company.

Best-in-class
engineering
Best-in-class
product
Best-in-class
sales

Be curious to learn and grow.
Embrace and evolve customer feedback loops.
Free users
Social media
Cloudflare
Connect
QBRs
PM 1:1s
Customer
Advisory
Councils
Touchpoint
strategy

Where this powerful customer base can take
you.

CS Secrets: The Golden Rule

CS champions the voice of the customer,
providing unrivalled expertise that builds
long lasting, mutually beneficial
partnerships

Clarity on
what CS is
not
Strong
customer
relationships
The secrets of Customer Success.
1
3
2

Clarity on
what CS is
not
Become the
voice of the
customer
Strong
customer
relationships
The secrets of Customer Success.
1
3
2

The success of your customers is what
brings you success.

The importance of customer success.
Account Teaming
Customer Language
Trusted Advisor
Industry Expert
Authenticity

Melding customers and culture.
Unlocking Partnership

Thank You!
Paige Boesen
VP, Customer Success
EMEA
Cloudflare
Alonso Bustamante
Senior Director,
Special Projects
Cloudflare
linkedin.com/in/paige-boesen-42756824 linkedin.com/in/paige-boesen-42756824

Q&A

Thank You!