Ad mad

1. Launch a Product By Central University of Kashmir

2. Why Radio Radio reaches 232 million listeners per week. This figure remains consistent on a year to year basis in the face of declining newspaper circulations. Radio reaches 95% of college graduates on a weekly basis. 96% of Adults between 25 and 54 years old with a college degree and an annual household income over $50,000 tune into radio over the course of a week. Radio commercials have 80% of the recall power of television commercials but are priced more efficiently. Research shows that replacing one newspaper advertisement with two radio commercials will increase brand recall 100% with adults between the ages of 18 and 60. Sources: RAEL INC & RADAR 92

3. STUDIO CONFIGURATION ON AIR STUDIO The basic requirement of a Community Radio Station would be for a common ‘On-Air’ and ‘ Programme Production Studio’, which will be acoustically treated,requirements of recording, editing and storage in the analog and digital domains, besides meeting the requirements of an ‘On-Air Studio. The recording and playback facilities will center around a hard disk based system assisted by compact disc and cassette players etc. VOICE OVER BOOTH (DISCUSSION STUDIO) The next step is to include a voice over booth (VOB) in addition to the On-Air Cum Production Studio. VOB is an acoustically treated booth designed to optimize on the requirements of spoken word programming. The room will be suitable to accommodate 4 participants and the proceedings from there can either be recorded or put live on the air through the ‘On-Air Studio’. Provision is available for the participants to listen to the programmes on high quality headphones. PRODUCTION STUDIO A Separate Production Studio can be provided for the stations where more quantum of in-house production is anticipated. The production studio will be equipped with recording / editing and storage devices. This will enable uninterrupted production activities even while the station is on air. The production studio can also serve the purpose of a ‘Backup Studio’ for ‘On-Air Studio’ in case of any emergency.

4. To start an FM Station, you have to get permission from MIB ( Ministry of Information & Broadcasting). The  license  fees is  Minimum Net Worth required for one channel per center in all regions:  D category Centers: Rs. 50 Lakhs . C category Centers: Rs. 1 Crore. B category Centers: Rs. 2 Crore. A or A+ category Centers: Rs. 3 Crore. All Centers: Rs. 10 Crore Annual Fee shall be charged @ 4% of gross revenue, for the year

5. Market Segmentation on the basis of age

6. Target Market . . Our Target Market will be Youth of our country. Youth is always ready to try new things More Market share easily achievable

7. Positioning Career information Reprise Music Romance Tips Movie Masala Market information Youth issues

8. Live Shows Sponsorships Road shows Social media Youth TV Channels Advertisement and promotion technique

9. Stations receive support from several sources, including:  listener contributions, corporate sponsorship, in-kind and direct support from universities (for those licensed to a college or university), foundation grants and major gifts, grants from the Corporation for Public Broadcasting, and in some cases, state and local governments

10. The End… Please Tune to 69.6 FM