ADVANCED EDTECH REPORT..................

1. “ If we teach today as we taught yesterday, we rob our children of tomorrow.” John Dewey, Democracy and Education, 1916 1

2. FACILITATING LEARNING USING TECHNOLOGY

3. 3 MEDIA LITERACY IN SCHOOL

4. M edia literacy What is Media? What is Multi-Media? What is Media Literacy? Why do we need Media Literacy? Media Literacy in K-12 4

5. WHAT is media? 5

6. MEDIA “In communications, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. 6 American Psychological Association (APA): media.( n.d. ).Online Etymology Dictionary. Retrieved February 24, 2008, from Dictionary.com website: http://dictionary.reference.com/browse/media

7. MEDIA THAT ARE USED TO COMMUNICATE TO A LARGE GROUP OF PEOPLE Music/Radio Television Newspapers Internet Books Cellular phones/Telephone Video games Billboards Posters Sky writing Movies Magazines 7

8. MEDIA THAT ARE USED TO COMMUNICATE from one indv . To another Email Texting Letter (Mail) Boards/Posters Pagers FAX Web cam Instant messages Social networking 8

9. MEDIA THAT ARE USED for entertainment Television Magazines Movies Music (CDs, iPod, Radio) Video games Comic books Books internet 9

10. MULTI-MEDIA Is media that uses a combination of different content forms 10

11. Why use media in education? The use of media to enhance teaching and learning, complements traditional approaches to learning. Using media engages students Aids student retention of knowledge Motivates interest in the subject matter Illustrates the relevance of many concepts 11

12. - The ability to decode a message 12 What is media literacy?

13. What is media literacy: The ability to access, analyze, evaluate and communicate a variety of media messages. 13 Aufderheide & Firestone, 1993; Hobbs, 2008

14. M edia literacy Is an expanded information and communication skill that is responsive to the changing nature of information in our society. I s the ability to access, analyze, and evaluate the many complex messages presented through the mass media. 14 http://www.education.uconn.edu/conferences/media/whatis.cfm http://www.education.uconn.edu/conferences/media/whatis.cfm

15. M edia literacy 15 Like traditional literacy, it includes the ability to both read (comprehend) and write (create, design, produce). Further, it moves from merely recognizing and comprehending information to the higher order critical thinking skills implicit in questioning, analyzing and evaluating that information. The ability to… A ccess A nalyze E valuate and C ommunicate information in a variety of formats, including print and non-print

16. Media messages play a role in constructing and influencing reality. Berger & Luckmann , 1966; Gans , 1979; Schudson , 1989, 2003; Tuchman, 1978 WHY do we need media literacy? Media producers are subject to a variety of influences and pressures that often serve a limited set of interests and perspectives. McChesney , 2004; 2008 Shoemaker & Reese, 1996 16

17. Media literacy process skills Access Analyze Evaluate C reate 17

18. media literacy in k-12 Media Literacy education has entered the K-12 world through many portals

19. media literacy in k-12 English language arts Social studies Fine arts Library-skills Educational Technology Vocational education Health education

20. media literacy in k-12 Some schools emphasize primarily the study of media issues or the critical analysis of media messages, whereas other schools primarily provide students with opportunities for media production.

21. why should media literacy be taught in school? - To protect readers and listeners from misinformation

22. -learning how to think critically -ability to differentiate between fake and real news -recognizing perspective and the message “behind” the message, 22 how can media literacy education help students in school and in real life? -learning how to create media responsibly

23. E asy ways to integrate media literacy in the classroom 23

24. E xplain how students can recognize false representations of reality T each students to question what ads tell them S how students how the media influences behavior 24 Give students the means to reveal the “truth” behind advertising

25. Media literacy basics 25 5 Core Concepts 5 Key Questions 1. All media messages are constructed. 1. Who created this message? 2. Media messages are constructed using a creative language with its own rules. 2. What creative techniques are used to attract attention? 3. Different people experience the same media message differently. 3. How might different people understand this message differently? 4. Media have embedded values and points of view. 4. What values, lifestyles and points of view are represented in, or omitted from, this message? 5. Most media messages are organized to gain profit and/or power. 5. Why is this message being sent? From Center for Media Literacy www.medialit.org

26. 26 “Technology will not replace great teachers but technology in the hands of great teachers can be transformational.” George Couros