AmberleighMorrisProject&Portfolioschoolwork

School project

1. Project & Portfolio 1: Week 1
Digital Marketing
April 20, 2024
PERSONAL
BRAND
EXPLORATION
Amberleigh Morris

2. Career category: Staring Career
Get A entry level Digital Marketing
job at one of the five companies I
would like to work with in the future.
Network with employees from all
companies through linkedIn and
networking events.
Short term Career goal:
immediately After Graduation, 2026
Career advancement with promotion
with first company or new
employment.
Long term Career goal: (2036)
Career Goals

3. Occupation:
Marketing Coordinator
Social Media Coordinator
Profession
Digital Marketing
Brand Manager
Source: LinkedIn, Indeed

4. Source: Book yourself Solid

5. Competition
Work Experience:
6 years of marketing experience
Education:
Marketing B.S.
Skills & Proficiencies
Content Curation • Social Media
Marketing • Digital Marketing •
Marketing Strategy • Content Marketing
Noteworthy Experiences
Freelancer - Worked with 5 companies
Has 5 additional certification's not
including Marketing B.A.
Overall Online Presence
Over 500+ connections, Banner customized ,
professional headshot, detailed work history,
at least one recommendation, Good 90/100
Kelly Hennessy
Amberleigh Morris
Work Experience:
4 years of management experience with
two companies.
Education:
Current student enrolled in Digital
Marketing B.S. at Full Sail University.
Less than 50 endorsements
Skills & Proficiencies
Noteworthy Experiences
Led group training for past company.
Overall Online Presence
Less than 100 connections, Banner
customized, normal photo, profile needs
more detail, no recommendations, regular
membership. Average 60/100
Source: LinkedIn

6. Identity
Core Values:
Honesty1.
Integrity 2.
Accountability3.
Creativity4.
Positivity 5.
Vision:
A digital Marketer dedicated to helping Clients
reach their marketing goals.
Passion:
Creating content that viewers enjoy and helps
company reach their goals.
Super Power:
Bringing positive and constant content for
companies in every aspect to all audience members.
Golden Circle:
Why?
Empower and encourage those not only in the
professional world but as well as the viewers.
How?
Creating positive and impactful content that will
connect with consumers and viewers of my content.
What?
Social Media management and Brand
ambassador.
Guiding Principle
Forbes Advisor...Forming relationships with your customers is important if you’d
like to retain them for the long haul. Since social media opens the doors to easy lines
of communication with your followers, it’s a powerful relationship-building tool.
Source: Core Values Discovery Exercise, Core Blast, Forbes Advisor

7. Promise
I help organizations and companies
increase online analytical understandings
for their online audience with detailed
media content.
Position
Social Media Coordinator

8. Networking
Industry Events
2024 DigiMarCon Southeast
June 27th - June 28th in Atlanta, Ga

Objectives:
Meet industry professionals and make new
connections that could be helpful in the
future or open job opportunities.
2024 Networking Night sponsored
by Baseline
April 25th in Atlanta, Ga
Meet industry professionals and make new
connections that could be helpful in the
future.
Objectives:
Elevator Pitch
It has always been my priority to deliver
tangible results that drive business growth
while using my passion for marketing to
make a impact in the digital marketing
world.
Mentorship
I am seeking a experienced women with at
least 6 years of Digital Marketing
experience. Someone who can help me
grow with their insight and advice.
Source: Atlanta Events 2024

9. Digital Marketing
Online ID Calc. Scores
Volume-
Zero
Relevance-
Zero
Purity-
Zero
Diversity-
Zero
Validation-
Average
Brand Archetype
Girl Next Door
Archetype:
Description:
The Girl Next Door archetype is known for
valuing honesty, approachability, authenticity,
trustworthiness. They make you feel
comfortable and like you belong, which is
exactly how they want to feel.
Digital Marketing Strategy to Improve Online ID Calulator Scores While
Exuding Brand Archetype
Focus Variables: Volume & Purity
Content Type- Social Media post and Brand
ambassador content Monthly to increase
online presence.
Primary Tools for Distribution- FaceBook,
Instagram, Personal Blog to promote content
and ads.
Source: Kaye Putnam, Content Marketing Institute, CoreBlast

10. Professional Development
Technical
CRM Software -
Complete LinkedIn Learning Courses
for building networks and
communicating with your customers
September 2024
SEO-
Complete SEO Foundation
Course with actions items
LinkedIn Learning
December 2024
Transferable
Professional Writing
Complete Business Writing Principles
course with action items
LinkedIn Learning
November 2024
Public Speaking
Facilitate safe authentic
communication as a leader
LinkedIn Learning
December 2024
Source: LinkedIn

11. References
Baluch, A. (2024, February 15). Social Media Marketing in 2023: the Ultimate Guide –
Forbes Advisor. Forbes. https://www.forbes.com/advisor/business/social-media-
marketing/
Putnam, K. (n.d.). Creator Brand Archetype - Kaye Putnam | Psychology Brand Strategy. Kaye Putnam |
Psychology Driven Brand Strategist. https://www.kayeputnam.com/brand-archetype-creator/
Mind Tools. (2023). SMART goals. Mind Tools; Mind Tools. https://www.mindtools.com/a4wo118/smart-
goals