Apple Incorporation

This presentation investigates the current state of Apple Inc. which an American corporation that specializes in consumer electronics and software and examines the predicted future advancements of Apple Inc. Brief history of Apple Inc. and its current profile is initially outlined. The discussion then focuses on the founder (Steve Jobs), Products, Competitors and Strategic alliances of apple Inc. The performance of Apple Inc. is examined in relation to two main criteria: external (Porter’s Five Forces Model) and internal analysis (SWOT). It is recommended that they must scale up its production capabilities and Build or buy a cellular carrier for further continuation and growth. It also suggests that continuing a stable commitment to licensing, pushing for economies of scope between media and computers, and becoming a learning organization will help to succeed and will continue to outperform their peers.
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1. APPLE INCORPORATED
K. R. Dulakshi
MF/2012.3246

2. About Company


• April 1
st
,1976 - Founded
• January 3
rd
,1977 - Incorporated
• Headquarters - Cupertino, California
• Co-founders - Steve Jobs, Steve Wozniak
• CEO - Steve jobs
• Industry - Computer software, computer hardware,
consumer electronics.
• Revenue - US$ more than 156 Billion
• Share Price – 254.24$ (New York Stock Exchange).

3. Apple Inc.
Apple’s Current Information
1976 1977-1998 Present Logo
Logos Of Apple

4. • He worked first for HP company where he met Steve Wozniak.
• After Jobs saw a computer Wozniak had designed, he decided to
turn it into business on 1st April 1976.
• After internal power struggle, he was eventually kicked off by
board of directors.
• During this time, Jobs bought what became “Pixar” from Lucas film
for $5 million.
• Steve is in the Guinness Book of World Records as the "Lowest
Paid Chief Executive Officer” for Pixar.
CEO: Steve Jobs

5. PresentationPowerpoint.Com
Steve ReturnsSteve Returns

• Apple bought NeXT in 1996, bringing Jobs back to Apple.
• The coming years brought many new products, including
• Mac OS X, the iMac, the iPod, iphones, and ipad.
• Steve Makes the Apple with huge profits in 2002 by discovering
iPod and
• iPhone in 2005.
• 2004- Job got suffered from Pancreatic cancer.
• In his Presence iPad and Apple TV has been launched recently in
2010 which made Apple $50 billion company.
• 2011- Died from cancer

6. Products Of Apple
iMac(Personal Computer)
iPod
iPhone

7. Apple TV iPad

8. SWOT Analysis
STRENGTHS
•One of the oldest hardware
manufacturers.
•Control over the product.
•High quality product.
•Easy to carry products
•Huge consumer base loyal to
apple
•Product diversification
WEAKNESSES
•Focusing on internal eng. more
than marketing
•High price
•Consumer faced problems with
faulty batteries
•Had difficulties on some of its
products’ quality control
•Not issued dividends

9. OPPORTUNITIES
•Less expensive new
product lines with quality.
•Product line is functional
and attractive.
•Flexibility to its users.
•iPods are able to
communicate.
•New car models with iPod
connectivity.
THREATS
•Pressure from competitors.
•Substitution effect
•Technology changes at a rapid
rate.
•Forced to develop new
products.

10. Core Competence of Apple
Apple's greatest core competency is knowing how to implement
elegant but functional design. The consumer benefit is getting a
product that works intuitively, while making everyone else
envious. Other companies have been trying to imitate, but not
quite successfully. And Apple has copied that design success
from computers, to music players, to cell phones, and to its
stores.

11. Competitors for Apple
•Microsoft
•Google
•Samsung

12. Recommendations

•More number of retail stores for easy access
•Continuous innovation to expand
• Lowering the cost of products and maintaining the same
quality standard.

13. Conclusion
Apple and Steve Jobs sometimes become one, but there’s no clear
guess about Apple’s future
without Jobs.
Apple Products are more advanced, easier to use and designed better
than Windows.

15. References
• http://en.wikipedia.org/wiki/Apple_Inc.
• http://www.strategicmanagementinsight.com/swot-analyses/apple-
swot-analysis.htm
• http://www.forbes.com/companies/apple/
• http://www.strategicmanagementinsight.com/swot-analyses/apple-
swot-analysis.htm
• www.allaboutstevejobs.com
• www.wikipedia.org
• www.cultofmac.com
• images.google.com

16. THANK YOU
K. R. Dulakshi
MF/2012.3246