Aristotelian model and lasswell model

BASIC MODELS OF COMMUNICATION THE ARISTOTELIAN MODEL AND THE LASSWELL MODEL

1. Basic Models of Communication Aristotelian Model Lasswell Model

2. At the end of this video… Recognize the difference between one-way communication and two-way communication. Understand the Aristotle's model of communication and Lasswell’s model of communication.

3. Models of communication Models of communication are conceptual models used to explain the human communication process. One-way communication Flows from a sender to a receiver, but nothing goes back in return. Two-way communication Communication is negotiated. OPEN OPEN

4. Aristotle’s model of communication is an example of one-way communication. 1 Aristotelian model is considered as the first model of communication and was proposed before 300 B.C 2 The most widely accepted among all communication models. 3 The Aristotle’s model of communication is a speaker-centered model. 4 Aristotelian Model

5. Speaker, Speech, Occasion, Audience, Effect 5 Primary Elements

6. I n a Meeting de Avance, the running candidate for SK Chairman delivers his campaign speech to the audience urging them to vote him. He tries to convince the crowd in the best possible way he can think of so that he will come out as the winner. Speaker - the running candidate for SK Chairman Example! Speech - campaign speech Occasion - Meeting de Avance Audience - crowd Effect - whether they are motivated to cast a vote for him or not.

7. Criticisms of Aristotle’s Model There is no concept of feedback, it is one way from speaker to audience. There is no concept of communication failure like noise and barriers. This model can only be used in public speaking .

8. Harold Dwight Lasswell - Born on February 13, 1902 - Died on December 18, 1978 - He is an American political scientist Background Components Example Criticism Lasswell Model A convenient way to describe an act of communication is to answer the following questions: Who, Says What, In Which Channel, To Whom, With What Effect Lasswell’s model of communication is an example of one-way communication. 1 2

9. Components of the Model: Background Components Example Criticism Lasswell Model

10. Background Components Example Criticism Lasswell Model Example: CNN NEWS- A water leak from Japan’s tsunami crippled nuclear power station resulted in about 100 times the permitted level of radioactive material flowing into the sea, operator Tokyo Electric Power Co said on Saturday. Who - TEPC Operator What - Radioactive material flowing into sea Channel - Television (CNN NEWS) Whom - Public Effect - Alert the people of Japan from the radiation

11. No feedback 1 Noise was not mentioned 2 A linear model of communication 3 Background Components Example Criticism Lasswell Model Criticisms of Lasswell’s Model

12. Thank you Do you have any question ? References: https://www.tutorialspoint.com/effective_communication/effective_communication_models.htm https://www.communicationtheory.org/aristotle%E2%80%99s-communication-model/ https://www.slideshare.net/RajatPandey38/communication-model-of-aristotle-lasswell-and-shannon-weaver https://www.toolshero.com/communication-skills/lasswell-communication-model/ Zanasy Ra's presentation template Prepared by: Ame Roxan Q. Awid