arts and photos LESSON 2 for college.pptx

AlizzaJoyceManuel 99 views 33 slides Jun 05, 2024
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About This Presentation

Arts


Slide Content

Lesson 2: Principles of design

Design differ from art in that it has to have a purpose. Visually, this functionality is interpreted by making sure an image has a center of attention, a point of focus. The principles of design are the rules a designer must follow to create an effective composition that clearly delivers a message to its audience.

Balance - Visual equality in shape, form value, color etc. Balance can be symmetrical or asymmetrical. Objects, values, colors, textures, shapes, forms, etc. can be used in creating a balance in a composition. Refers to the use of artistic elements such as line, texture, color, and form in the creation of artworks in a way that renders visual stability. Balance is one of the principles of organization of structural elements of art and design, along with unity, proportion, emphasis and rhythm.

Balance contributes to the aesthetic potency of visual images and is one of their basic building blocks. There are several different types of balance. Regarding terminology, the most used terms are asymmetrical balance, symmetrical balance and radial balance. These types of balance are present in art, architecture and design

SYMMETRICAL BALANCE  

Symmetrical Balance   - is achieved by placing elements in an even fashion. If a design has a symmetrical balance, it can be divided in the center with a line of symmetry. In other words,  symmetry  occurs in any orientation as long as the object/image is the same on either side of the central axis.

Symmetrical Balance   Symmetrical balance guarantees left to right and top to bottom balances. Symmetrical design gives a strong sense of unity since elements are mostly repeated, yet at the same time lacks variety due to redundancy.

Near symmetry  occurs when one half is slightly different to an extent that does not completely change its balance asymmetrically.

Biaxial symmetry is composition that contains more than one axis of symmetry.

Radial Balanced designs revolve around a central point, or seem to radiate out from the center.

Asymmetrical Balance

Asymmetrical Balance D esigns have elements that do not mirror each other on a linear axis. This type of balance does not rely on symmetry. Asymmetry can be a bit more difficult to achieve, due to strategic placing and composition; however, the results can be appealing to viewers. For example, a large, dark object placed on one side can be contrasted by having lighter and smaller objects on the other side.

Asymmetrical Balance

CONTRAST

Offers some changes in value creating a visual discord in a composition. Contrast shows the difference between shapes and can be used as a background to being object out and forward in design. Contrast refers to the arrangement of opposite elements and effects . For example, light and dark colors, smooth and rough textures, large and small shapes. Contrast can be used to create variety, visual interest, and drama in an artwork .

RHYTHM

A principle of design that suggests movement or action. Rhythm is usually achieved through repetition of lines, shapes, colors, and more. It creates a visual tempo in artworks and provides a path for the viewer’s eye to follow, a movement in which some elements recurs regularly.

MOVEMENT

Movement can be thought of in two ways – First refers to how an artist depicts movement using the elements and principles of art. The second way refers to the visual flow of an artwork, indicated by the path a viewer’s eyes take as they look at the artwork. Lines, edges, shapes, and colors can be utilized by the artist to point the way through an artwork as a map for our eyes to follow.

E M P H A S I S

The focal point of an image, or one or more area stands out the most. Means the giving the proper importance to the parts or the whole. As a principle of art, emphasis refers to the area of an artwork that dominates attention or draws interest . It is often the place a viewer looks first. Artists create emphasis by contrasting the elements of art, such as color or shape.

PROPORTION

Proportion - relationship to one part to another or the whole with respect to the size, quality, or degree: a ration Proportion is the size relationship between the various parts of an artwork. Artists can use the scale and proportion to create sensations such as depth, realism, disorientation, and drama .

UNITY OR HARMONY

W hen all the elements work together to create a pleasing image . The wholeness and oneness. Unity, also known as harmony, is a design principle that refers to the cohesiveness of an artwork —how whole, consistent, and complete it appears. Unity in art is not necessarily just a repetition of the same element over and over again, but it is the pleasing combination of elements to create a harmonious composition.

V A R I E T Y

Variety refers to the elements of a composition that differ from one another. Variety creates visual interest and energy. A lot of variety can make an artwork look busy or overwhelming. When paired with unity, variety offers the viewer points of interest.

Activity : My dream House Directions: Create your dream house based on the different principles of design.

Activity 2. Self-reflection. Directions. Complete the sentences below. 1. Understanding the different principles of design helps me… ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 2. Principles of design is relevance to the study and product of art because… _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________