AssignmentFinal Report Quantitative.pptx

Measure Canadian pride in Team Canada’s participation in the Women’s FIFA World Cup 2023.

1. Canada's View for Woman FIFA World cup Shrutiben Patel Gaurang Tamse M. Aqib Kareem Parth Ramchandani Mohammad Hasan

2. Background of Study

3. Objectives of Sudy ThePhoto by PhotoAuthor is licensed under CCYYSA.

4. Methodology Overview Research Conducted By: Ipsos on behalf of Global News Study Type: Online poll Survey Period: June 20th to 21st, 2023 Sample Size: 1,000 Canadians aged 18 and older

5. Sampling and Weighting Sample Composition: Ensured to reflect Canadian population demographics based on census data. Quotas and weighting were employed to achieve a representative sample. Weighting Parameters: Adjustments made for factors like age, gender, and region to match population distribution.

6. Credibility and Error Margin Credibility Interval: ± 3.5 percentage points, 19 times out of 20. Error Considerations: Coverage Error: Potential gaps in the sample frame. Measurement Error: Potential inaccuracies in data collection.

7. Detailed Findings

8. People considering Canada as powerhouse

9. Generations interested in FIFA World cup

10. Support for Canada vs. Other Countries During the Women's FIFA World Cup: Gender-Based Analysis

11. Age Group Comparison: Preference for FIFA Over the Olympics

12. Proportion of Respondents Who Agree vs. Disagree: Canada's Qualification for the Women's FIFA World Cup

13. Agree Vs. Disagree: Importance of Women’s FIFA World Cup as a Demonstration of Gender Equality in Sports by Education Status

14. Agree Vs. Disagree: Importance of Women’s FIFA World Cup as a Demonstration of Gender Equality in Sports by Education Status

15. Importance of Women’s FIFA World Cup as a Demonstration of Gender Equality in Sports by Education Status

16. Statement - Canada’s qualification for the women’s FIFA World Cup demonstrates that Canada is a sports powerhouse

17. Statement - I will be paying close attention to the women’s FIFA World Cup

18. Statement - Even with Canada in the women’s FIFA World Cup, I will be cheering primarily for another country

19. statement "The women’s FIFA World Cup is even more important to me than the Olympics,"

20. Statement- Canada’s qualification for the women’s FIFA World Cup makes me proud to be Canadian

21. Perception of Women’s FIFA World Cup as a Demonstration of Gender Equality by Region

22. How far will Canadian Team make it in womans world cup

23. Recommendation

24. Targeted Marketing and Outreach

25. Enhancing Engagement in Women’s Sports

26. Gender Equality Messaging

27. Key Takeaways

28. Pride in Canada’s Women’s FIFA World Cup Participation Statistic: 75% of Canadians are proud of Team Canada’s qualification for the Women’s FIFA World Cup. Takeaway: Leverage this national pride in marketing and communications. Utilize patriotic themes to deepen engagement.

29. Increased Viewership and Interest Statistic: 41% of Canadians will closely follow the Women’s FIFA World Cup, 7 points higher than the men’s World Cup. Takeaway: Capitalize on the growing interest by offering more accessible coverage and content. Explore opportunities to expand broadcasting rights for women’s sports events.

30. Gender Equality and Sports Advancement Statistic: 73% view the Women’s FIFA World Cup as an important demonstration of gender equality in sports. Takeaway: Continue to highlight gender equality in all sports-related communications. Use the World Cup as a case study in broader discussions on gender equality in society.