Attitude is a psychological construct a mental and emotional entity that characterizes a person. They are complex and are an acquired state through experiences Definition It is an individual's predisposed state of mind regarding a value and it is precipitated through a responsive expression towards oneself, a person, place, thing, or event (the attitude object) which in turn influences the individual's thought and actions.
Types of Attitude 1 . Positive attitude : Predispositions that results in desirable outcomes 2 . Negative attitude : Predispositions that results in an undesirable outcome s 3 . Neutral Attitude : Predispositions that results in balanced approach
Functional Classification of Attitudes Daniel Katz classified attitudes into four different groups based on their functions: Utilitarian : People adopt attitudes that are rewarding and that help them avoid punishment . Knowledge : help people organize and interpret new information Eg : I believe that good things happen to good people. Ego-defensive : attitudes can help people protect their self-esteem Value-expressive : used to express central values or beliefs
Components of Attitudes 1 . COGNITIVE Opinion or beliefs about attitude object ( pos & neg ) 2. AFFECTIVE- emotions and feelings the object triggers ( pos & neg ) 3. BEHAVIORAL reaction toward the object ( pos & neg actions)
Theories of attitude change 1 . Cognitive Dissonance Theory If there is an inconsistency between two attitudes or between attitudes and behavior people seek to make them consistent Achieve a stable state with minimum of Dissonance. 2 . Self Perception Theory Attitudes do not cause behavior , behavior causes attitudes Attitudes are formed based on behavior
Bases/Levels of Attitude Change Compliance : Refers to a change in attitude based on consequences. Identification : Refers to one's change of attitudes in order to be similar to someone he/she admires or likes. Eg : Often , children's attitudes on race, or their political party affiliations are adopted from their parents' attitudes and beliefs . Internalization refers to the change in attitudes when one finds the content of the attitude to be intrinsically rewarding. The new attitude is consistent with the individual's value system .
Strategies of Attitude Change Based on conclusion drawn by Shiffman Attitudes can Changing the Basic Motivational function Eg : A person can be made to have a positive attitude towards a tool by showing him the beneficial uses of that tool. Associating the item with an Admired Group Eg : A child can be encouraged to eat vegetables by showing him a cartoon showing his hero eating vegetables. Resolving two Conflicting Attitudes Eg : A person who has a negative attitude towards studying and likes watching videos instead can be taught a particular subject through videos thus changing his attitude towards that subject
Strategies of Attitude Change Altering Components of the Multi-Attribute Model Involves changing overall belief about that item . Eg : A child can be made to create a negative attitude about junk foods by not only telling him about negative effects of eating junk foods but also showing him video clips of people suffering with diseases caused by eating junk foods and also by showing him the unhygienic conditions under which certain junk foods are prepared. Comparing with other similar items Eg : A child who likes chocolate dosa can be made to eat a ragi dosa which looks similar to that of chocolate dosa
Effects of Attitudes on Behavior Attitudes are related to multiple behavioral patterns . Attitudes influence the intentions and intentions influence the behavior . Intention is the better predictor of behavior than attitude. Attitudes have a stronger effect on behavior if they are: important specific accessible social pressure reinforces the attitude experience with the attitude.
How can we develop positive attitude ? A positive and right attitude can be developed by: Self image and self reformation Education and hard work Discipline and organization Belief in goodness's and truth Spending time with positive people and investing on positive habits and lifestyle.
Importance of a Positive Attitude for Nurses A Positive Attitude in Health Care – Not a Choice, a Necessity The attitude of a nurse is very important as, it governs her daily life and determines her outlook A good attitude often helps in gaining positive reputation and securing better opportunities for career growth and development Patients are affected by everything a nurse does and this includes her attitude , and demeanor. They will feel they are getting compassionate care from an individual who has their best interest in mind . I t is imperative for a nurse to have balanced attitude towards work and home
Importance of a Positive Attitude for Nurses Nurses are the backbone of any healthcare facility. They touch every life that comes into the facility and it is imperative those patients receive the best care from the best people. A positive attitude can increase the consistency of high performance and guarantee patient satisfaction C hoosing a positive attitude is the best way to be in sound mind thus avoiding mistakes during work. Attitude influences all areas of day-to-day life and determines how well one handles stress . Regardless of what may be going on we can choose to have a good attitude and thus remain optimist towards the situation.