bahan atau mataeri ch16 supply chain management.ppt

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1. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
INTEGRATING
SUPPLY CHAIN
AND LOGISTICS
MANAGEMENT16
CHAPTER

2. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Explain what supply chain and logistics
management are and how they relate to
marketing strategy.
•Understand the distinction between
supply chain responsiveness and
efficiency.
AFTER READING THIS CHAPTER
YOU SHOULD BE ABLE TO:

3. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Explain how managers trade off different
“logistics costs” relative to customer
service in order to make a supply chain
decision.
•Recognize how customer service in
logistics decisions contributes to
customer value and successful marketing
programs.
AFTER READING THIS CHAPTER
YOU SHOULD BE ABLE TO:

4. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Describe the key logistics functions of
transportation, warehousing and
materials handling, order processing, and
inventory management and the role of
third-party logistics providers.
AFTER READING THIS CHAPTER
YOU SHOULD BE ABLE TO:

5. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
SNAP! CRACK! POP! EVEN
WORLD-CLASS COMPANIES CAN
FEEL THE BULLWHIP’S STING.
INTEGRATING SUPPLY CHAIN
AND LOGISTICS MANAGEMENT

6. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Relating marketing Channels, Logistics,
and Supply Chain Management
Logistics
Logistics management
Supply chain
Supply chain management
SIGNIFICANCE OF SUPPLY CHAIN
AND LOGISTICS MANAGEMENT

7. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
FIGURE 16-1 FIGURE 16-1 Relating marketing channels logistics Relating marketing channels logistics
management, and supply chain managementmanagement, and supply chain management

8. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Sourcing, Assembling, and Delivering a
New Car: The Automotive Supply Chain
SIGNIFICANCE OF SUPPLY CHAIN
AND LOGISTICS MANAGEMENT

9. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
FIGURE 16-2 FIGURE 16-2 The automotive supply chainThe automotive supply chain

10. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Supply Chain Management and
Marketing Strategy
•Aligning a Supply Chain with Marketing
Strategy
Understand the customer
Understand the supply chain
Harmonize the supply chain with
the marketing strategy
SIGNIFICANCE OF SUPPLY CHAIN
AND LOGISTICS MANAGEMENT

11. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Supply Chain Management and
Marketing Strategy (cont)
•Dell Computer Corporation: A Responsive
Supply Chain
•Wal-Mart, Inc.: An Efficient Supply Chain
Cross docking
SIGNIFICANCE OF SUPPLY CHAIN
AND LOGISTICS MANAGEMENT

12. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Concept Check
1. What is the principal difference
between a marketing channel and a
supply chain?
A: The supply chain differs in
membership because it includes
suppliers of raw materials as well as
those suppliers which deliver finished
products to a company.

13. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Concept Check
2. The choice of a supply chain involved
what three steps?
A:1. Understand the customer
2. Understand the supply chain
3. Harmonize the supply chain with
the marketing strategy

14. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Information’s Role in Supply Chain
Responsiveness and Efficiency
•Electronic data interchanges
•Total Logistics Cost Concept
INFORMATION AND LOGISTICS
MANAGEMENT OBJECTIVE
IN A SUPPLY CHAIN

15. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
FIGURE 16-3 FIGURE 16-3 How total logistics cost varies with number of How total logistics cost varies with number of
warehouses usedwarehouses used

16. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Customer Service Concept
INFORMATION AND LOGISTICS
MANAGEMENT OBJECTIVE
IN A SUPPLY CHAIN

17. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
FIGURE 16-4 FIGURE 16-4 Supply chain managers balance total Supply chain managers balance total
logistics cost factors against customer service factorslogistics cost factors against customer service factors

18. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Customer Service Concept (cont)
•Lead Time
Quick response
Efficient consumer response
•Dependability
•Communication
•Convenience
•Customer Service Standards
INFORMATION AND LOGISTICS
MANAGEMENT OBJECTIVE
IN A SUPPLY CHAIN

19. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
1. The objective of information and
logistics management in a supply
chain is to ____________________
_____________________________
_____________________________
minimize logistics
cost while delivering
maximum customer service.

Concept Check

20. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Concept Check
2. How does consumer demand
information increase supply chain
responsiveness and efficiency?
A: Because firms are better able to
forecast customer needs and produce,
transport, and store the required
amount of inventory.

21. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Concept Check
3. What is the relationship between the
number of warehouses a company
operates, its inventory costs, and its
transportation costs?
A: As the number of warehouse
increases, its inventory costs increase
and its transportation costs decrease.

22. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Third-party logistics providers
•Transportation
KEY LOGISTICS FUNCTIONS
IN A SUPPLY CHAIN

23. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
FIGURE 16-5 FIGURE 16-5 Advantages and disadvantages of five Advantages and disadvantages of five
modes of transportationmodes of transportation

24. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Transportation (cont)
•Railroads
Intermodal transportation
KEY LOGISTICS FUNCTIONS
IN A SUPPLY CHAIN

25. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Transportation (cont)
•Motor Carriers
•Air Carriers and Express Companies
•Freight Forwarders
•Warehousing and Materials Handling
•Order Processing
KEY LOGISTICS FUNCTIONS
IN A SUPPLY CHAIN

26. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
•Inventory Management
•Reasons for Inventory
•Inventory Costs
•Supply Chain Inventory Strategies
Just-in-time (JIT) concept
Vendor-managed inventory
•CLOSING THE LOOP:
REVERSE LOGISTICS
KEY LOGISTICS FUNCTIONS
IN A SUPPLY CHAIN

27. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin
CLOSING THE LOOP:
REVERSE LOGISTICS

28. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Concept Check
1. What are the basic trade-offs between
the modes of transportation?
A: A comprehensive comparison is
shown in Figure 16-5. A general
trade-off is cost versus time and
dependability.

29. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Concept Check
2. What types of inventory should use
storage warehouses and which type should
use distribution centers?
A: Goods which will not be needed for
substantial periods of time, such as excess
or seasonal inventory, are best suited for
storage warehouses which hold goods for
substantial periods of time. Distribution
centers are used when products need to
keep moving toward the consumer.

30. © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Concept Check
3. What are the strengths and weaknesses of a
just-in-time system?
A: Strengths: Save money on inventory;
forces better planning of vendor selection,
transportation selection, forecasting,
scheduling, etc.
Weaknesses: Can cause stockouts,
production disruptions, and higher costs if
weak links appear.