BEED 2 - A World of Ideas for College.pdf

General Education

1. A World
of Ideas

2. Learning Objectives:
At the end of this lesson, students
should be able to:
1.Analyze how various media
drive various forms of global
integration; and
2.Explain the dynamics between
local and global cultural
production.

4. GLOBAL
MEDIA
CULTURE
S
✓Globalization
characterized as
arrangement of
various, uneven,
& at times
verifiable
procedures.

5. GLOBAL
MEDIA
CULTURES
Procedures (include
financial aspects,
governmental issues &
culture) along with
media innovation lead
to world perceived as “
envisioned network”

6. MEDIA
✓plural for medium.
✓method for passing on
something, especially a
channel of
correspondence.

7. MEDIA
✓Plural shape media -came into
general flow in 1920’s..later ended
up broad communications..
✓(books, radio & film)
✓has become essential to
globalization.

8. Hjrvard (2007): Media’s impt.
impact on cultural
globalization in two mutually
interdependent ways:
1. The media provide
an extensive
transnational
transmission of
cultural products.

9. 2. They contribute
to the formation
of
communicative
networks and
social structures.

10. ✓Rapidly growing supply of
media products from
international media culture
presents a challenge to
existing local & national
cultures.

11. ✓Total volume of the supply (including vast
technological infra.& financial capital that
pushes this supply forward) considerably
impacted local patterns of cultural
consumption & possibilities for sustaining an
independent cultural production.

12. ✓Worldwide media societies create
consistent social trade, which
social aspects such as characters,
nationality, religion, behavioral
standards and lifestyle are
constantly addressed and tested.

13. Evolution of Media and
Globalization:
1. Oral
Communication

14. 2. Script
as the very first
writing, it allowed
humans to
communicate and
share knowledge &
ideas over much
larger spaces &
much longer times.

15. -writing evolve
& developed
from cave
paintings,
petroglyphs,
hieroglyphs
-early writing
system began to
appear after 3000
B.C.E

16. 3. Printing Press

17. 4. Electronic Media
-refer to any equipment or tool used
in communication requiring
electromagnetic energy -electricity

18. 5.Digital Media –often electronic media
that rely on digital codes (long hidden
combination of 0’s 1s that represent
information)
Ex: Phones & Television
-Computer (usual representation of digital
media

19. 5.Digital Media –access to info around
the globe allows people to adopt & adapt
new practices in music, sports, education,
religion, fashion, cuisine, the arts & other
realms of culture

20. –press, later radio & television been
very important institutions for
formations of national communities,
global media support creation of new
communities.
Ex: Internet
Satellite TV

21. Cultural
Globalization
Processes

22. Thematic areas involve
cultural globalization at
both:
a)The general cultural
and societal level
b)The institution level
c)The social group
level
d)The individual level

23. * The Experience of
modernity in a
worldwide culture.

24. ✓The experience of advancement
among the accomplished/financially
advantaged living in industrialized
locales of the world is truly
completely different from the ways
modernization forms are
experienced by migrants in similar
districts of the world or by individuals
living in the third world.

25. ✓Socialization and the
development of
cultural character

26. ✓cultures often
contribute to
advance of local
cultures, carrying
them into
interaction and on
a par with social
reality of a
globalized
modernism.

27. Mediated
Communities &
Activity

28. Democracy and
Political Culture

29. Globalization
of Culture and
Media

30. Media
✓primary carriers of culture
through newspapers,
magazines, movies,
advertisements, radio,
television, internet and many
others.
✓also generate numerous and
ongoing interactions among
cultures.

31. Media
✓cultural laboratory
experiments.
✓Some cases result in
ignitable and explosive
mixtures.

32. Pieterse (2004) cited three outcomes
with which to consider the influence of
globalization to culture:
1.Cultural Differentialism
2.Cultural Hybridity
3.Cultural Convergence

33. Cultural Differentialism
-Suggest that cultures are
different, strong, and resilient.
-Distinctive culturesendure
despite globalization and
global reach of
American/Western cultural
forms.
-Cultures are destined to clash
as globalization continually
brings them together.

34. Cultural Hybridity
✓globalization will bring about an
increasing blend or mixtures of
cultures.
✓combination will result to creation
of new/ surprising cultural forms.
✓outcomes is common, desirable,
and occurs throughout history, and
will occur more in an era of
globalization.

35. Cultural Convergence
✓proposes that globalization will bring
a growing sameness of cultures.
✓A global culture(American)culture,
will overtake many local cultures,
which will lose their distinctive
characteristics.
✓Will lead to Cultural Imperialism

36. ✓The result of this
process will be a
worldwide,
homogenized western
culture (Tomlinson,
1991)

37. Cultural Imperialism
-cultures of more developed
nations invade and take
over the cultures of less
developed nations.

38. Cultural Imperialism Theory
✓suggests that audiences across world
heavily affected by media messages
coming from Western industrialized
countries.
✓most important influence of cultural
imperialism …that international
communication flows, processes,
and affects permeated by power.