BRM Basic slide intro 1 ejdndidbsks.pptx

Basic brm slide uploaded by me myself

1. BRM : Business Research Methodology

2. Flow of the Course What is Research ? Types of Research. Defining Research Problems/Objectives How do we conduct Research? – Research Designs How do we collect data? – Questionnaire Design How do we analyze data and provide insights? – Data Analysis using…

3. Research Theoretical / Basic Research – Research for the sake of acquiring knowledge, for discovering new knowledge Applied Research – For specific problem solving, for practical problems faced by corporates