Camlin

1. Kallol Sarkar Ravi Saini Ravi Trivedi Rituraj Sharma Sahil Doshi

2. About Camlin Camlin Ltd. is an Indian stationery company based in Mumbai It has been in India for 82 years from 1931 First started as a single product company – Camel Ink A recognised stationery and art brand in India Over 50,000 retailers globally

3. Product Range Technical & Drawing instruments Writing instruments Office stationery Adhesives Notebooks Fine art Hobby art Scholastic art

4. School and education stationary

5. Office Stationery

6. Fine art & hobby

7. Strategies of Promotion All India Camel Colour Contest in which about 5mn students participate Camel Art Foundation’s regional art exhibitions Art teacher workshops Hobby workshops Craft competitions

8. Pricing Premium Pricing Policy Margins for Retailers Manufacturing Costs

9. Positioning O ne of the leading brands in stationary items It forms a translucent image of their brand Positioned themselves well in the Fine art and hobby product market but is way back in other stationary item markets.

10. Brand Personality Symbol : Camel Brand name : Camlin

11. Brand Equity Brand Awareness Perceived Quality Brand Associations Brand Loyalty

12. Conserving the Future of Brand Camlin Adverts shown be shown as TV Commercials

13. All India Camlin Colour Contest

14. Social Media Promotion

15. Distribution Network : They should integrate a strong Distribution Network Try to increase the shelf space. All products should be available to customers easily Value proposition: They should come up with a good Tag Line for themselves

16. New Product They should come up with some new product like notebook and registers. Kokuyo has come up with Campus notebooks but they should promote them under the brand name of Camlin not under Kokuyo .