Case analysis my french crêpe made by myself :D.pdf

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1. CUSTOMER ANALYSIS
TARGET CUSTOMERS
High school students (16-23 years old)
Young adults (18 - 30 years old)
EVALUATION
The young want to try new food
The crepes are snacks after school or work
"MY FRENCH CRÊPE"

2. MARKETING MIX
PLACEPRICE
2 categories:
Sweet crepes: 45-80k
Salty crepes: 55-95k
=> A little bit high for students.
(Average price for a crepe: 45-
50k)
Main venue: 65 Pham Hong Thai
(near Truc Bach lake)
High schools: radius 4-7km
=> Not quite near, lack of incentives to
visit restaurant
Store: small, few places to sit
=> Not a suitable place for students to
gather after going to school or going
on a date together

3. MARKETING MIX
PRODUCTPROMOTION
Unable to attract their customers during
Covid-19 period
Last post: 2021
Low-quality photos
Did not diversìy the media: videos
gifs, etc to attract teenagers
Focus on promotion: both Facebook
and delivery apps)
Sweet crepes/Salty crepes/Boba tea
STRENGTHS:
Serve French cuisine with signature dishes
Many extra options to satisfy a serving
Boba tea as a drink besides eating crepes
=> up-selling
WEAKNESSES:
Unattractive decoration
Insufficient fillings (thin, not in a shape of a
crepe)
Food delivery: fold crepe in a small shape
=> unatrractive

4. SOLUTIONS
TARGET CUSTOMERS
High school students (16-23 years old)
Young adults (18 - 30 years old)
BETTER SERVING
More generous serving with more fillings
"MY FRENCH CRÊPE"
BIGGER RESTAURANT
Focus on decoration of 1 store: French styled
instead of opening many stores