CASE_STUDY_&_LITERATURE_STUDY__LXG_FINAL submission.docx

case study of gaming centre

1. CASE STUDY
LEAGUE OF
EXTRORDINARY GAMERS .

ABOUT LXG:
League of Extraordinary Gamers (LXG) was founded in August, 2013. LXG was rated the best gaming lounge
in India within 6 months of its launch due to it’s high end gaming rigs, ambience & its attached amenities at
the lounge. Catering not only to casual gamers, LXG believes in encouraging the E-Sports scene in India by
hosting large scale tournaments – standalone & in collaboration with larger consumer electronic brands. With
a thriving positive response from the gaming community, LXG began its expansion with multiple franchises
in the year 2016. They are now 5 premium ,E-sports Arena across India with more to follow soon.

LOCATION:
LXG Indiranagar Ground Floor, 12th Cross, 15, Paramahansa Yogananda Rd, HAL 2nd Stage, Domlur,
Bengaluru, Karnataka 560008,Phone: [phone].

2. SPECIFICTION:
ENTARNCE:
Every Store Or Retail Or Hub Should
Be Designed In Such A Way That The
Entrance Should Make A Statement
On Its Own.
Here InLeague Of Extraordinary Gamers
(LXG) We Need To Enter Via Stairs
From Ground Floor Then We Will Get
And Entrance Of Opening With A 6’
Wide And 7’ Tall Glass Door.
The Door Is Attached With One Side
Glass Display, Where On Other Side
We Get A Partition Wall With Which
We Have A Reception Counter With
Display Unit With Merchandises &
Accessories.
There Is Another Display Unit Beside
To Right Of Counter Towards The Exit
Where Even They Have Kept Same
Display Unit Of Merchandises &
Accessories.
On Entering The Space, We Get The
Complete A View Of The Hub.

3. CIRCULATION SPACE :
There Is Ample Amount Of Space Available In The Hub.
It Can Easily Accommodate A Good Number Of Gamers
At A Time.
The Hub Consists Of 3 Row Set Up & With Gaming Pc
Set Ups, The Height Of The Each Set Up Of Gaming Pc
Is About Height From FFL To Top 3’6” & The Monitor
Screen Is An Level Of 2’8”.The Chairs Used Are Of
Arcadeo The Max Height And Can Be Adjustable To
Required Height Of Seating.
There Is About 4’ To 5’ Feet Space For Circulation And
Free Flow Of Traffic.The Hub Is Designed In Such A
Way That The Gamers Get’s A Complete View Of Hub.

4. COLOR SCHEME :
The Color Of Scheme Of The Store Is Neon Green
Color Scheme.
The Color Used Are Green,White, Black And Grey.
The Use Of These Color Makes The Space Appear
Like Spacious And Airy.
The Hub And Furniture Are Matched To Go With
The Walls Designs And Colors.

5. The False Ceiling Is Made Of Hexagon Shaped
With Strip Lighting Of Neon Green Painted White
So That It Doesn’t Absorb Light.
InFlooring They Have Used Vinyl Flooring Is
Available In Planks, Sheets Or Tiles. Since It Is
Scratch- And Stain-Resistant And Waterproof,
Vinyl Flooring Is Both Functional And Stylish.
There Is A Column Design With 3D Panels Are
Decorative Materials That Can Be Used To Cover
Walls And Columns. They Are Made Of Durable
Materials Like Plastic Or Metal,
And Have A Textured Surface. 3D
Panels Can Protect From
Scratches And Dents.
The Flooring Light Adding
Reflective Gives The Impression
Of A Larger Space. And The
Surrounding The Seating Area
Amplify The Aspect Of The
Gaming Experience.

6. PSP AND SIMULATION ZONE:
In This Room It Is Made Especially For PSP
Enthusiast’s And Those Who Likes To Play
Simulated Related Gaming The Room Consists Of
Neon Blue Color Lighting With Wall Posters And
Furniture’s Used Are To Minimal And , It Has
Simulation At 6” Rise With Simulated Chair Set
Up Of Height From FFL, And It Has Wall Fixed
Led Screens And Wall Fixed Wood Slab At Height
Of 1’6” Form FFL,It Has Centralized A.C Mounted
Into The False Ceiling Which Also Consists Of
Strip LED’s.

7. LITERATURE STUDY GAMING RETAIL
A Literature Study Of Gaming Retail Would
Involve A Comprehensive Examination Of
Academic And Industry Literature Related To The
Gaming Retail Sector. This Type Of Study
Typically Explores Various Aspects Of The
Gaming Retail Industry, Including Its History,
Market Trends, Consumer Behavior, Business
Strategies, And Challenges.
Here Are Some Key Elements That Might Be
Covered In A Literature Study Of Gaming Retail:
Historical Overview:
Understanding The Evolution Of Gaming Retail
Over Time, From The Early Days Of Physical
Stores To The Rise Of Digital Distribution.
Market Trends And Dynamics:
Analyzing Current Trends In The Gaming Retail
Market, Such As The Impact Of Digital
Downloads, The Rise Of E-Commerce, And The
Changing Preferences Of Gamers.

8. Consumer Behavior:
Investigating The Buying Habits And
Preferences Of Gamers, Including Factors That
Influence Their Decisions To Purchase Games
Either Online Or In Physical Stores.
Business Models:
ExaminingDifferent Business Models Adopted
By Gaming Retailers, Such As Brick-And-
Mortar Stores, Online Platforms, Subscription
Services, And The Integration Of In-Game
Purchases.
Technological Innovations:
Exploring How Technology, Including
Augmented Reality (AR), Virtual Reality (VR),
And Artificial Intelligence (AI), Is Influencing
The Gaming Retail Experience.
Marketing And Promotion:
Analyzing The Marketing Strategies Employed
By Gaming Retailers To Attract And Retain
Customers, Including The Role Of Social Media,
Influencers, And Promotional Events.

9. Challenges And Opportunities:
Identifying The Challenges Faced By Gaming Retailers, Such As Competition From Digital Platforms,
Changing Consumer Preferences, And Economic Factors. Additionally, Exploring Opportunities For Growth
And Adaptation Within The Industry.
Regulatory And Ethical Considerations:
Examining Any Legal Or Ethical Issues Related To Gaming Retail, Such As Age Restrictions, Content
Regulations, And Privacy Concerns.
Global Perspective:
Considering How Gaming Retail Differs Across Various Regions And Markets, Taking Into Account Cultural,
Economic, And Regulatory Variations.
Future Outlook:
Speculating On The Future Of Gaming Retail, Considering Emerging Technologies, Market Shifts, And
Potential Disruptions.

10. Historical Overview Market Trends & Dynamics Consumer Behavior

Business Model Technological Innovations Marketing & Promotion

11. Challenges & Opportunities Regulatory & Ethical Considerations

Global Perspective Future Outlook

12. HOW TO DESIGN A GAMING RETAIL STORE:

Designing A Gaming Retail Store Involves Creating A Space That Is Not Only Visually Appealing But Also
Functional And Welcoming For Gamers.
Here Are Some Key Considerations And Steps To Help You Design A Successful Gaming Retail Store:

Market Research:
Understand Your Target Audience And Their Preferences. Identify Popular Gaming Trends, Genres, And
Platforms. Analyze Your Competitors To See What Works Well In Their Stores.
Store Layout:
Create A Layout That Allows For Easy Navigation And Showcases Different Gaming Products.Have
Dedicated Sections For Consoles, Gaming Accessories, Merchandise, And Gaming Peripherals, Consider
Creating A Gaming Lounge Or Demo Area Where Customers Can Try Out Games And Accessories.
Aesthetics And Theme:
Choose A Theme That Resonates With The Gaming Culture.
Use Vibrant Colors, Modern Designs, And Graphics That Appeal To Gamers.
Incorporate Elements Like Gaming Posters, Wall Art, And Themed Decorations.

Lighting:
Ensure Proper Lighting To Highlight Products And Create A Comfortable Atmosphere.Consider Using
Adjustable Lighting For Different Areas, Such As Brighter Lights For Demo Stations.

13. Branding And Signage:
Develop A Strong Brand Identity For Your Store.
Use Clear And Attractive Signage To Guide Customers To Different Sections.
Display Promotional Materials, Such As Banners And Posters, To Promote Special Offers.

Product Displays:
Use Shelving And Displays That Allow Products To Be Easily Seen And Accessed.
Consider Interactive Displays Or Screens To Showcase Game Trailers And Information.

Comfortable Seating:
If You Have A Gaming Lounge Or Demo Area, Provide Comfortable Seating For Customers To Try Out
Games.
Consider Incorporating Gaming Chairs And Other Ergonomic Seating Options.

Technology Integration:
Use Digital Screens To Display Promotions, Game Trailers, And Other Relevant Content.
Implement A Robust Pos (Point Of Sale) System For Smooth Transactions.
Gaming Stations:

14. Set Up Demo Stations With Popular Gaming Consoles And Games.
Allow Customers To Try Out Gaming Peripherals And Accessories Before Making A Purchase.

Community Space:
Create A Community Area Where Gamers Can Socialize.
Host Gaming Events, Tournaments, Or Launch Parties To Build A Sense Of Community.

Employee Training:
Ensure Your Staff Is Knowledgeable About Gaming Products And Can Assist Customers Effectively.
Provide Training On Customer Service And Handling Gaming-Related Queries.

Online Presence:
Extend Your Store's Theme And Branding To Your Online Presence.
Use Social Media To Engage With Your Gaming Community And Promote In-Store Events.

15. Market Research Store Layout Aesthetics & Themes

Lighting Branding & Signage Product Displays

16. Comfortable Seating Technology Integration Gaming Stations

Community Space Employee Training Online Presence

17. INTERIOR DESIGN CONCEPT FOR GAMING RETAIL STORE
Designing a modern-themed interior for a gaming retail store involves creating a space that is visually
appealing, functional, and immersive. Here are some key concepts and ideas to consider:

Color Scheme:
Choose a modern color palette with a combination of bold and vibrant colors. Consider using dark tones like
black, gray, or deep blue as a base, and accentuate with bright neon colors like electric blue, green, or red to
evoke a futuristic and energetic feel.

Lighting:
Incorporate dynamic and adjustable lighting to create a visually engaging atmosphere. LED strips, neon
lights, and spotlights can be strategically placed to highlight product displays, gaming setups, and interactive
areas.

Futuristic Furniture:
Opt for sleek, minimalist furniture with clean lines and geometric shapes. Consider using materials like glass,
chrome, or high-gloss finishes to enhance the modern aesthetic. Modular furniture can also provide flexibility
for rearranging the store layout.

18. Interactive Displays:
Integrate interactive displays and demo stations where customers can try out new games and gaming
equipment. Touchscreens, VR displays, and motion-sensing technology can enhance the overall experience.

Themed Zones:
Divide the store into themed zones to showcase different gaming genres or product categories. Each zone can
have its own color scheme, decor, and interactive elements to create a diverse and immersive environment.

Artwork and Graphics:
Use large-scale graphics, murals, or digital displays featuring iconic game characters, scenes, or futuristic
landscapes. This not only adds visual interest but also reinforces the gaming theme.

Tech Integration:
Integrate the latest technology trends into the store design. This could include augmented reality (AR) or
virtual reality (VR) elements, smart mirrors, or interactive kiosks that provide additional information about
products.

Gaming Stations:
Set up dedicated gaming stations with high-end gaming PCs or consoles. Use ergonomic gaming chairs and
consider installing soundproofing elements to create an immersive gaming experience for customers.

19. Custom Shelving and Displays:
Design custom shelving and displays that not only showcase the products effectively but also contribute to
the overall theme. Floating shelves, backlit displays, and unconventional shapes can add a unique touch.

Music and Ambiance:
Curate a modern and energetic playlist to enhance the overall atmosphere. Consider incorporating themed
sound effects or ambient sounds to immerse customers in the gaming experience.
Remember to adapt these concepts to suit your specific brand identity and target audience. The goal is to
create a space that not only sells gaming products but also provides a memorable and enjoyable experience
for customers.

20. Color Theme Lighting Futuristic Furniture

Interactive Displays Themed Zones Artwork & Graphics

21. Custom Shelving & Displays Music & Ambience
Tech Integration Station

Gaming Station