case study Maggi.pptx

Case study

1. Case Study

2. Introduction of maggi Maggi brand started with humble beginnings in the late 19 th century in Switzerland. Started by Julius maggi who later launched maggi ready–to–use soups in 1886. Later in 1947, when the brand spread swiftly Nestle bought it in 1947. Nestle in india known as Nestle India limited (nil) launched the maggi noodles.

3. About the case In may 2015, India witnessed a nation wide food scare one of kind in the history. Since maggi says ‘no added msg ’ on the pocket monosodium glutamate. On 30 March 2014, a maggi simple was sent for test in Gorakhpur, uttar Pradesh and the lab analyst found samples of lead and msg. Nil took the samples for Further tests to a central food laboratory in Kolkata were illegal levels of lead were found. Lead to a recall of maggi products in the north indian state of Uttar Pradesh in June 2015. Some popular retailers also with Drew the stock from their shelves.

4. As the country still was confident on their claim about msg. On 1 June 2015, Nestle held a press conference after testing 125 million pockets that the noodles are safe to east. Four days on June 5 FSSAI had ordered NIL to withdraw all nine variants of maggi instant noodles from the market, terming team unsafe and hazardous for human consumption.

5. SWOT Analysis of Maggi Strength Maggi is the market leader in the noodles sector, with a high level of customer loyalty.
Maggi is a top-of-mind brand thanks to its excellent advertising.
Because of Nestle, there is a wide range of products available.
Maggi comes in a wide range of tastes.
The power of Nestle’s parent brand adds to the brand’s strengths. weakness Risk of Overdependence: Maggi Noodles accounted for 57 percent of the company’s income in 2014, even though their market share has shrunk dramatically (from 84 percent in 2012 to 63 percent in 2014). Although there are increasingly more competitors, the market is still growing.
With more and more educated people becoming more health-conscious, awareness of Maggi’s negative impacts is growing.

6. Opportunities Maggi’s economic packages can reach out to untapped rural markets. New flavors and packaging can assist the business in expanding its customer base.
Maggi can form partnerships with schools, colleges, hotels, and other organizations to deliver ready-to-eat snacks. Threats The company is concerned about stiff competition from both local and national players.
The spread of adverse effects of Maggi noodles via the internet and social media poses a threat to Maggi’s survival. Because a decrease in the Maggi brand’s perceived value as a result of its Noodles product category might have an impact on the brand as a whole.
Maggi, like Coalgate and Surf, has become a generic term for noodle soup for the bulk of the public.

7. Changes Happened after the case Nil India also appointed Suresh Narayanan ( Narayanan) as its MD, replacing India head Etienne Benet . Narayanan took charge from 1 st August 2015 the first time in 17 years that on Indian was at the helm of nil. In late August 2015, NIL had come up with short video ads leveraging on nostalgia and emotional quotient attached with Maggi instant noodles. In October 2015 Nestle claimed that it had cleared three lab tests mondated by a court in the western state of Maharashtra and would relaunch maggi By November 2015. As Maggi geared for its relaunch , Narayanan had several challenges ahead of him.

8. Conclusion Maggi’s consistent quality, skill to identify the needs of society, and continued innovations have allowed it to grab 90%of market share today, in instant food products LOB. Maggi has continuously been broadening its product line, which leaves the so-called “ONE PRODUCT CONCENTRATED BRAND” behind. Maggi primarily sells instant noodles, sauces, soups, bouillons, and other culinary aids. Distinct markets have different preferences for different products.