Case study on tata clothing brand zudio in detail

Case study

1. By: Aastha & bharti CASE STUDY ON ZUDIO

2. Introduction Zudio is a retail brand owned by the Tata Group under Trent Limited . Tata Trent ltd. o pened its first 8000 sq. ft. private label store at commercial street in Bangalore in September2016 . Zudio stores offer a wide range of clothing, accessories, and home decor items at affordable prices.

3. Target Market Zudio targets budget-conscious consumers who are looking for trendy and affordable clothing options. The brand caters to both men and women of all age groups, focusing on the value-seeking segment of the market. Zudio's target market includes students, young professionals, and middle-income families, especially from tier 2 and tier 3 cities.

4. Product Range Zudio offers a wide range of clothing options for men, women, and children, including casual wear, ethnic wear, and etc. The brand also provides a variety of accessories like footwear, bags, and jewelry to complement the outfits. Zudio's product range is designed to appeal to customers who want stylish clothing without breaking the bank .

5. Pricing Strategy Zudio follows a competitive pricing strategy, offering products at affordable prices without compromising on quality. The brand leverages its association with the Tata Group to access cost-effective sourcing and manufacturing. Zudio's pricing strategy enables it to attract price-sensitive customers and gain a competitive advantage in the market .

6. BUSINESS STRATEGIES OF ZUDIO Strategy 1 Low cost Non prime locations In house production Offline focus Strategy 2 Fast fashion ,fast refresh rate Worthy alliance with ZARA No more stranger - twinnings

7. Strategy 3 Economies of scale turnover model Increase volume of production Savings in costs Strategy 4 FOCO Model Helps company limit debts in its books More people interested because of TATA goodwill

8. Strategy 5 No middleman DTS Model Efficient supply chain Reduced inventory costs Strategy 6 End to end control with timeline Observes fast fashion trends globally Creates new designs in house Sends it to few stores to check the public response

9. Strategy 7 ₹ 0 ad cost policy Collaborations with hyperlocal influencers Zero spends on celebrity endorsements, mega event sponsorship & traditional media ads

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