Casestudy for Product manager interview

Casestudy for Product manager interview

1. AGENDA ABOUT ACME & MISSION 1 PROBLEMS MARKET OPPORTUNITY CUSTOMER INSIGHTS COMPETITORS PRODUCT STRATERGY PRODUCT PRICING PRODUCT ROADMAP SUMMARY ACME Case study Chetan Eklaspur KEY ASSUMPTIONS

2. About ACME At ACME Corp, we’re bringing security and service together in pursuit of a common goal that values trust, eliminates fraud, and builds a better, fairer digital world for everyone . 2 ACME MISSION Our mission is to seamlessly power the identification of every web, mobile and physical interaction . At Risk Manager , we use state-of-the-art machine learning capabilities to analyze and provides Risk analysis multi-factor authentication capabilities for our customers.

3. Problem Dated UX The UI and Design of the product is dated and often customers are left wanting for more. Longer Implementation cycle Integrations are not as easy as technology from other companies (Duo, Microsoft, etc ). Migrated Customers Feature Parity issues and new RFE’s from Migrated Customers. Performance Issues Loss of productivity costing consumers thousands of dollars  3 Priced too High Lost Few recent deals because of High Pricing. Lack of Pricing flexibility. Market gap Playing Catch up with the Market leaders on the latest features offered. Ex: Biometric Authentications, Fraud Analytics

4. KEY ASSUMPTIONS Cloud v/s On-Prem​ Acme Offers both Cloud and on-Prem. The scope of this Case study is for Cloud SaaS Product. Pricing Current pricing model Fixed Hosting fee + Pay per use on No. of TRX’s Limited team​size Limited PM, Engineering team members. Onboarding new team member to be productive takes ~ 2 to 3 months. 4

5. Market opportunity overview 5 North America region leads with the market valuation of >$7B by 2027 EU region market valuation of > $4B by 2027 Asia Pacific Market value to be >$5B by 2027 Asia Pacific Region has highest projected Growth Rates (2021 -2027) Adaptive Auth Market  $25B by 2027 [CAGR of > 15 %]

6. CUSTOMER INSIGHTS [1/2] Quality results Delivers quality fraud alerts. Also, very easy to teach to new analysts. Dated UI The appearance is very dated, and it is not always user-friendly. Need to catch up with Competition The product is not keeping up with competition. 6 Source: Gartner

7. CUSTOMER INSIGHTS [2/2] lacks comprehensive roadmap The feature set is solid, but concerned with long term viability in rapidly changing fraud environment LACKS business reporting capabilities Does a good job with MFA and risk monitoring. Could use some improvements with out of the box management reporting tools and analytics. NO Enrichment avenues from other channels Does not have context of other customer interaction channels. 7 Source: Gartner

8. Our competition ACME Delivers Quality Results. Best in Industry. Feature set is solid, does good job with MFA and Risk Monitoring and Alerts. Design is Complex and UI looks dated, compared to the designs of the competitors ​ Lack of 3 rd party integrations. Priced Higher that of other companies on the market ​. competitors Threat PROTECT Market leader, very reliable platform that offers many features. Contoso ​ Product is relatively expensive with lots of features & inconvenient to use. SECUREIT Robust software and seems to have many features. Early DETECT Product is affordable, but inconvenience to use. IBM SAFEIT Complex - needs training and qualified personnel to set it up correctly, lack of Quality Documentation. 8

9. Our competition graphic convenient Acme Threat PROTECT expensive affordable CONTOSO IBM SAFEIT SECURE IT Inconvenient ​ EARLY DETECT 9

10. Product strategy Leverage Platform Collaborate with vendors operating in the same industry and customer segment but services offered are mutually exclusive. (Joint - GTM ) Ex: Behavioral Biometrics identity-based biometric authentication. Strengthen Reporting Capabilities Strengthen and Enhance existing Raw Data Reports & other Web Reports. Integrate with Wynn Reporting & Dashboard Solutions Build Partnerships and work together Enrich Fraud Data from Fractus ® Pro to derive more insights. Build on Existing Integration with Global Data X-change Platform Easy to use UI Improve the UX of the Product. Upgrade to latest tech stack. Add additional features requested by Customers Add capabilities to Ingest Customer Specific Custom fields 10

11. Product PRICING 11 The Current Pricing strategy for ACME Cloud is based on Fixed Hosting fees. Total API Transactions. Raw Data Reports. Number of Challenge question / OTP / KBA / Bio-metric Authentications /OOB Phone / SMS. The Updated Pricing strategy for ACME Cloud is Retain the premium pricing for core services. Hosting fees to be calcualted based on the estimated number of transactions by Enterprise Customers. Total API Transactions. (Discount certain Events depending upon the customer) Raw Data Reports Number of Challenge question / OTP / KBA / Bio-metric Authentications / OOB Phone / SMS.

12. Product ROADMAP 12 Q3’22 Q2,22 Q1,22 Q1’22 - Release 1.0 Q2’22 – Release 2.0 15 th Dec We are here UI / UX Rewrite of ACME Case Management system Integrate Fractus PRO Provide Support for Out of the Box Integration of (Bio-Catch, BlockID , Identifyme ) Support Localization for Japanese, Chinese-simplified and Chinese traditional. Support new RDR reports based on Customer Feedback. Enable new Reporting Capabilities -- ( Wynn Reporting & Dashboard Solutions) Eco-System Approach ( capabilities to Ingest Customer Specific Custom Data ) UI / UX Rewrite of other Backoffice Applications. Q3’22 – Release 3.0

13. Summary At Risk Manager, we believe in “ Stop Fraud, Not Customers” 13

14. Thank you CHETAN EKLASPUR 14

15. QUICK Q&A 15