ceramic industry morbi presentation by Bhavikkhakhkhar

It is PRESENTATION OF INTERNSHIP REPORT 2018 ON ZEALTOP GRANITO MORBI.

1. INTERNSHI P RE PORT ON ZE ALTO P GRANIT O PVT . LT D. PRESENT BY: BHAVI K VINUBH AI KHAKH KHAR -91600425023 MARWADI UNI VE RSITY Rajk ot - Mo rbi R oad, At & P o. Gauridad , Rajk ot- 360003, Guj arat , India. 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

2. OVERVIEW OF COMPANY Zealtop pvt . ltd. est abli shed its project On Decemb er, 200 7 as a privat e limit ed compan y In Morbi. The compan y manufactu res vi tri fied cerami c fl oor ti les. The year 2008 ZEALTOP Group came in ceramic tile market with high-tech manufacturing plant with SCAMI machinery a world number one ceramic machine manufacturing company based In Italy, with daily production capacity 21000 Sqm . /day ZEALTOP is committed to provide the Indian market with the best quality product at reasonable price. The core philosophy is to "WE DELIVER WHAT WE PROMISE..." We believe that the core philosophy of then group has been instrumental in the success of the business. 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

3. COMPANY PROFILE Name of the Company Zealtop . Pvt Ltd. Type of Organization Private Limited Company Year of establishment 2008 Number of employees 830 Manufactures Vitrified Ceramic Floor Tiles. Registered office Zealtop Granito Pvt Ltd. Old Ghuntu Road, Morbi. Website www.Zealtop.com 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

4. Supply Chain According to the Zealtop vitrified tiles : 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

5. DEPARTMENTAL STUDY: Production Department Marketing Department Finance Department Human Resource Department 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

6. SWOT ANALYSIS STRENGTH: - Is givin g empl o ym ent around 830 employees . Fin an ce P ositio n i s good WEAKNESSES. Fo r t he raw m at eri al compan y i s depend on the others an d if deli v er y may not in tim e t hen t he y have to wait fo r t he p rod u ction . Raw materi al cost has ver y high because t he y imported from o ther cou ntries 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

7. OPPORTUNITY Rapi d l y an d con tinuous growt h in the m arket. - Gov ernm ent also support for t he export the product ion in the man y cou ntri es so that i s the opportunit y for the compan y. THREATS Hi ghl y com petitiv e market agains t im ported vit rified til es . Chan gin g th e co nsumer preferences also the threat for the compan y. Threats from th e economi c c ycl e i.e. Infl ation or Deflat ion. Qui ck change in th e technology is ver y difficult to m aintain for the com pan y. 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

8. Ori ent - Bell Ltd. Asi an Granito Indi a Lt d. Kaj ari a C erami cs Lt d. Euro C erami cs Lt d. MARKET PLAYERS IN THE INDUSTRY 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

9. Porter’s Five Force Analysis of Ceramic Tiles Industry 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

10. Threat of New Entrant : This business requires a huge investment and therefore not many entrants jump into this market.   Threat of Substitutes Products : They come in various textures and patterns which natural products such as marbles and stones, granite fails to provide. Natural products require the lot of treatment like cutting, polishing and laying etc. Bargaining Power of Buyers : When the market is up the dealers have less bargaining power and when the market is down they have more bargaining power. During downturn there is less cash liquidity into the market and hence the dealers get better offer in terms of bargaining power. Bargaining Power of Suppliers : The bargaining power of suppliers are high because of their shortage of the raw materials. Threat of Rivalry Among Existing Competitors : The rivalry among existing firms is moderate to high. At present there are many big companies in this industry such as Orient Ceramics Ltd., Bell Ceramics Ltd., Asian Tiles Ltd., Somany Tiles Ltd, Kajaria Tiles Ltd., etc. The industry has very few such as 16 organized players and rest of the industry is fragmented and unorganized industry in India. 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

11. LEARNING FROM INTERNSHIP To begin with I would like to start with the exposure that one gets through this type of program is immense and valuable; it is like showing a teaser of what We are going to face in future in the film of his life. Learning of corporate work and tips and tricks is the most interesting part. Corporate sector is all about fulfilling your task understanding the risk and return and to know how to get work done from others. From top executives of Zealtop (especially ) I learnt how to manage a big firm its production and human resources with some old methods applying in new ways in administration and production also. Main thing I learnt was The Theory Concept which we Learn In Classroom Is How Useful In Practical Life And What problems face By an entrepreneur 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR

12. THANK YOU 3/10/2018 PRESENT BY: BHAVIK KHAKHKHAR