Chapter 9 -Multimedia on The Internet

This is the subject slides for the module MMS2401 - Multimedia System and Communication taught in Shepherd College of Media Technology, Affiliated with Purbanchal University.

1. Chapter 9
Multimedia on the
Internet
-PRATIK MAN SINGH PRADHAN (WWW.PMSPRATIK.COM.NP) -
MMS2401 –MULTIMEDIA SYSTEMS & COMMUNICATIONS (3 CREDITS)

2. Multimedia on the Internet
Digital media are any media that are encoded in a machine-readable
format.
Digital media can be created, viewed, distributed, modified and
preserved on digital electronics devices.
Computer programs and software; digital imagery, digital video; video
games; web pages and websites, including social media; data and
databases; digital audio, such as mp3s; and e-books are examples of
digital media.
Digital media are frequently contrasted with print media, such as printed
books, newspapers and magazines, and other traditional or analog
media, such as pictures, film or audio tape.

3. Multimedia Applications (Scopes)
Interactive Multimedia System Development
Game Development
Filmmaking and Animation
Visual Effects
Sound Design
Application UI/UX Design
Graphics Design

4. Social Media (Me Media)
Social media are computer-mediated tools that allow people or
companies to create, share, or exchange information, career interests,
ideas, and pictures/videos in virtual communities and networks.
Social media is defined as "a group of Internet-based applications that
build on the ideological and technological foundations of Web 2.0, and
that allow the creation and exchange of user-generated content.“
Furthermore, social media depend on mobile and web-based
technologies to create highly interactive platforms through which
individuals and communities share, co-create, discuss, and modify user-
generated content.

5. Personal Selling
Personal sellingis where businesses use people (the "sales force") to sellthe
product after meeting face-to-face with the customer.
The sellers promote the product through their attitude, appearance and
specialist product knowledge.
They aim to inform and encourage the customer to buy, or at least trial the
product.

6. Personal Selling Advantages and
Disadvantages
Advantages
Convey detailed information
Create a good impact
Disadvantages
Limited reach
Expensive

7. Websites
A website, also written as web site, or simply site, is a set of related web
pages typically served from a single web domain.
A website is hosted on at least one web server, accessible via a network
such as the Internet or a private local area network through an Internet
address known as a uniform resource locator (URL).
All publicly accessible websites collectively constitute the World Wide
Web.

8. Webpages
A web page (or webpage) is a web document that is suitable for the
World Wide Web and the web browser.
A web browser displays a web page on a monitor or mobile device. The
web page is what displays, but the term also refers to a computer file,
usually written in HTML or comparable markup language.
Web browsers coordinate the various web resource elements for the
written web page, such as style sheets, scripts, and images, to present the
web page.

9. Hypertext
Hypertext is text displayed on a computer display or other electronic devices
with references (hyperlinks) to other text which the reader can immediately
access, or where text can be revealed progressively at multiple levels of detail
(also called StretchText).
The hypertext pages are interconnected by hyperlinks, typically activated by a
mouse click, keypresssequence or by touching the screen.
Apart from text, hypertext is sometimes used to describe tables, images and
other presentational content forms with hyperlinks.
Hypertext is the underlying concept defining the structure of the World Wide
Web, with pages often written in the Hypertext Markup Language (HTML).
It enables an easy-to-use and flexible connection and sharing of information
over the Internet.

10. Hypermedia
Hypermedia, an extension of the term hypertext, is a nonlinear medium of
information which includes graphics, audio, video, plain text and
hyperlinks.
This contrasts with the broader term multimedia, which may include non-
interactive linear presentations as well as hypermedia.
The World Wide Web is a classic example of hypermedia, whereas a non-
interactive cinema presentation is an example of standard multimedia
due to the absence of hyperlinks.

11. Hypertext and Hypermedia Types
Hypertext or Hypermedia documents can either be static (prepared and
stored in advance) or dynamic (continually changing in response to user
input, such as dynamic web pages).
Static Hypertext/Hypermedia can be used to cross-reference collections of
data in documents, software applications, or books on CDs.
Dynamic Hypertext/Hypermedia can develop very complex and dynamic
systems of linking and cross-referencing which can change with the system
and user preference.