Classical model of decision making

Case Study on Classical Model of Decision Making on Hindustan

1. Classical Model of Decision Making Prepared by- SHASHANK GUPTA 12LEB103 GE6519 ZHCET (AMU)

2. What is Classical Model...??? 2 Prepared by- Shashank Gupta

3. Case Study On For The DECION MAKING In Expansion Of Business

4. Brief Introduction July 9, 1918-”The Behar Journals Limited’’ 1919- English newspaper , Searchlight 1947- Hindi Daily Pradeep (1986-Termination) Hindustan Media Ventures Ltd –Nov17,1987 Print media, electronic media 1986- Hindustan Times (English) Hindustan (Hindi) Under Hindustan Times Limited (Patna) Task- Expansion of Business

5. Step 2

6. How important it is..!!

7. Competitors in Market

8. How tough the competition is...

9. Step 3 9 Prepared by- Shashank Gupta

10. Audience to Target..!!! Distinguishing Different readers State by state Hindi readers- mostly in North India Capture more audience gradually Eliminating start up from South India

11. How to Target Them...?? By Attacking city by city Focusing a city first, captive it and move on for expansion Breaking the current readers and attract them Providing Gifts Providing lucky draws Promotions etc. etc. Creating thrill, excitement so that audience become a part of it. In short, Increasing Greediness towards them

12. Evaluation..!! Setup, Promotion, gifting etc all involves money..

13. Step 4 13 Prepared by- Shashank Gupta

14. Finally the decision..!! Recruited groups of people for promotion Door to door promotion. Gifts for everyone who subscribe their newspaper Cut down the cost drastically (previous available newspaper cost- 3.50/-Hindustan newspaper cost- 2.00/-) Lucky draw, chance to win a trip and many more decision were taken

15. Result and Conclusion