Clean Sweep: Perfecting Your Brand Strategy Across All Marketing Fronts

Join us for a panel discussion featuring top industry leaders from Justuno, ChannelEngine, eComEngine, and ShipBob, and discover how to create and maintain a strong brand strategy that resonates with your audience and drives loyalty.

Our panelists will dive into the importance of brand hygiene — ensuring consistency, clarity, and quality in your brand's presentation across all touchpoints. Learn the latest tactics to set your marketing initiatives up for success and get expert advice on optimizing your performance as we approach the crucial final quarter of the year. Don’t miss this chance to gain a competitive edge and ensure your brand shines bright in Q4 and beyond.

1. Clean Sweep
Perfecting Your Brand Strategy Across All
Marketing Fronts

2. Session 1
10am PT | 1pm ET
Breaking the Mold: Pushing Marketing Boundaries with Next-Gen Strategies

Session 2
10:35am PT | 1:35pm ET
Search to Sale: Linking Your Search Strategy with Commerce
Session 3
11:10am PT | 2:10pm ET
The Power of AI: Work Smarter, Not Harder
Next Week’s Agenda
DAY 2 - WEDNESDAY, AUGUST 14

3. Today’s Logistics
Recording & slides will be in your inbox tomorrow
Download relevant resources
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Join our poll questions -
including if you want to talk to our teams after!
Katherine Bishop
Marketing Webinars Specialist
Join our chat and submit questions for live Q&A

4. DIGITAL-FORWARD BRANDS .


FUELING FULL-FUNNEL OUTCOMES FOR THE WORLD’S MOST
NOTE: Adjust bottom white logos, as needed, prioritizing logos that are already approved for visibility on our website. Copy logos from this resource

5. Our Speakers
5
Becky Trowbridge
Digital Marketing Manager
Annie Dang
Senior Customer Success Manager
SJ Carcamo
Sr. Partner Marketing Manager
Megan King
Senior Manager, Retail Operations
Karley Daudell
Sr. Manager of Technology Partnerships

6. What channel do you look to
prioritize in Q4?
●In-store retailers
●DTC
●Ecommerce
●List other in the chat!

7. Brand
Consistency

●Ensure seamless onsite customer experience to
reduce bounce rates.
●Using high-quality images and consistent, clean
content increases brand appeal and trust.
●Manage product detail pages with clear reviews
and return policies.
●Ensure that promotions and deals are consistent
across all retailers to avoid market degradation.
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8. Tools and Tech

●Transition from manual spreadsheet operations
and integrate automated tools.
●Using a Product Information Management (PIM)
system centralizes product data for seamless
multichannel sales.
●Targeting visitors based on app-specific metrics,
zero-party data, and geolocation optimizes
marketing effectiveness.



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9. Brand
Messaging and
Clarity

●Create branded packaging and loyalty-focused
inserts for the holiday season to enhance
customer experience and shareability on
platforms like TikTok.
●Maintain consistent updates on order status,
stock availability, and delivery delays to keep
customers informed.
●Gather customer insights early and leverage this
data for effective holiday marketing strategies.


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10. Optimization
and
Performance

●Monitor marketplace trends and target audience
preferences to tailor product assortments and
campaigns effectively.
●Learn from customer purchasing habits to create
effective product bundles.
●Optimize conversion rates by targeting exit
behavior, cart abandoners, return visitors, VIP
customers, and using product
recommendations.



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11. Clean Sweep of
Inventory

●Position inventory close to customers to
enhance supply chain flexibility, offering faster
and cheaper delivery.
●Expanding warehouse networks can extend
holiday sales periods and increase revenue.
●Review FBA fees, capacity limits, and analyze
which retailers are holding more units to
prioritize inventory placement effectively.



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12. Industry Trends
and Insights

●Meeting consumers' expectations for a
seamless omnichannel shopping experience
boosts retention and profitability.
●Leverage segments (custom or prebuilt) to
optimize shopping sessions and maximize
customer engagement.
●Focus on retention to enhance customer
experience with more flexible landing pages.



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13. 1.Ensure clean, high-quality content and accurate
listings to build trust and recognition.
2.Use real-time behavior targeting to optimize visitor
engagement.
3.Capture and utilize data early to inform holiday
marketing strategies. START NOW!
4.Focus on conversion rate optimization (CRO) by
targeting key behaviors and using product
recommendations.
5.Review and prioritize inventory management
based on retailer capacity and performance.
Key
takeaways
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14. 14
Click the link in your
browser ➜
Maximize your
Holiday Ad
Spend

15. Thank you!

Steph (SJ) Carcamo
[email protected]
Free Website
Conversion Audit
(with Action Items)
Questions?
Email me ??????

16. Session 1
10am PT | 1pm ET
Breaking the Mold: Pushing Marketing Boundaries with Next-Gen Strategies

Session 2
10:35am PT | 1:35pm ET
Search to Sale: Linking Your Search Strategy with Commerce
Session 3
11:10am PT | 2:10pm ET
The Power of AI: Work Smarter, Not Harder
Next Week’s Agenda
DAY 2 - WEDNESDAY, AUGUST 14

17. Thank you