Codes, Conventions and messages Etech.pptx

Empowerment Texhnologies

1. SVHS – LA Senior High School | Media & Information Literacy Good morning everyone! MEDIA CODES AND CONVENTIONS

2. SVHS – LA Senior High School | Media & Information Literacy Good morning everyone! Symbolic Codes - T hese codes live outside the media product themselves but would be understood in similar ways in the ‘real life’ of the audience

3. SVHS – LA Senior High School | Media & Information Literacy Good morning everyone! Symbolic Codes 1. Setting the time and place of the narrative

4. SVHS – LA Senior High School | Media & Information Literacy Good morning everyone! Symbolic Codes 2. Everything in front of the Camera” Set Design, Costume, Props, Staging, and Composition

5. SVHS – LA Senior High School | Media & Information Literacy Good morning everyone! Symbolic Codes 3. Acting Actors portray characters in media products and contribute to character development, creating tension or advancing the narrative

6. SVHS – LA Senior High School | Media & Information Literacy Good morning everyone! Symbolic Codes 4. Color Dominant color, Color symbolism.

7. SVHS – LA Senior High School | Media & Information Literacy Camera Movements

8. SVHS – LA Senior High School | Media & Information Literacy Written Codes - formal written language used in a media product.

9. SVHS – LA Senior High School | Media & Information Literacy Written Codes -include  printed language  which is text you can see within the frame and how it is presented, and  spoken language , which includes dialogue and song lyrics .

10. SVHS – LA Senior High School | Media & Information Literacy Written Codes

11. SVHS – LA Senior High School | Media & Information Literacy Good morning everyone! Conventions   are generally established and accepted ways of using media codes

12. SVHS – LA Senior High School | Media & Information Literacy 1. Form conventions -certain ways we expect types of media’s codes to be arranged .     Types of Conventions

13. SVHS – LA Senior High School | Media & Information Literacy Form conventions *title of the film at the beginning, and then credits at the end *Newspapers-the most important news on the front page and sports news on the back page.     Types of Conventions

14. SVHS – LA Senior High School | Media & Information Literacy 2. Story Conventions -are common narrative structures and understandings that are common in story telling media products. Types of Conventions

15. SVHS – LA Senior High School | Media & Information Literacy Story Conventions *Examples of story conventions include: Narrative structures, Cause and effect, Character construction.   Types of Conventions

16. SVHS – LA Senior High School | Media & Information Literacy 3. Genre Conventions -characters, settings or themes in a particular type of medium. -Genre conventions can be formal or thematic. Types of Conventions

17. SVHS – LA Senior High School | Media & Information Literacy