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Arts and Culture Programming
A key component of the waterfront activation could be the creation of a multi-functional
venue, similar to Bridgeworks in Hamilton, which serves as an arts, music, and community
hub. Also referencing AvidXchange Music Factory in Charlotte, North Carolina, this would be a
good model to follow when creating this entertainment venue as it has over 10 spaces that
incorporate hubs for music, entertainment and nightlife as well, with options to attend music,
comedy and nightclub events all in one complex (Mahoney, 2024). The Steelport venue can
host local, Canadian, and international artists for live music, cultural events, community
gatherings, and nightlife events and contribute to the area’s overall vibrancy and cultural
landscape. By drawing both locals and tourists, such venues can become anchor
destinations, increasing foot traffic and stimulating nearby businesses like restaurants, cafes,
and shops, thus boosting the local economy. Furthermore, waterfront venues offer versatile
event spaces that can seamlessly integrate indoor and outdoor activities, such as open-air
concerts, community markets, and festivals, adding dynamic appeal to the area.
This type of development also supports urban revitalization, transforming previously
underutilized or industrial waterfront areas into cultural hubs that align with sustainable
urban development goals (Gregory, 2021). In addition to enhancing community engagement
and wellness, the activation of the waterfront can attract future development, such as hotels,
by drawing tourists and creating a reason for visitors to stay in the area.
Figure 34: AvidXchange Music
Factory in Charlotte, North Carolina
Figure 33: Bridgeworks in
Hamilton, Ontario
Filming and Media
The development can also draw inspiration from Toronto’s
Port Lands, where the Toronto Basin Media Hub—a $250
million film and television production complex—was
developed in partnership with Hackman Capital Partners
and The MBS Group (Davis, 2021). By including a film studio
along the waterfront, Steelport can become a dynamic hub
for creative industries. To achieve this, Steelport should form
partnerships with global media companies like Hackman
Capital or The MBS Group, collaborate with developers such
as Slate Asset Management, and engage with municipal
and provincial governments for tax credits and subsidies.
Funding for building film studios can be sourced from
initiatives like Business Benefits Finder, Sustainable
Development Technology Canada, Ontario Place
Development Fund, and Hamilton Economic Development’s
Creative Industries Sector.
Figure 35: Toronto’s Port Lands