Complete SEO Course by Danish Khan .pptx

On-Page SEO Audit for PNY Trainings

PNY Trainings is Pakistan’s leading IT institute offering professional courses in digital skills. This On-Page SEO audit focuses on optimizing website elements like title tags, meta descriptions, headings, URLs, and internal links to improve visibility and user experience. The site should have keyword-rich content, optimized images with alt text, and a clean structure for better indexing. Mobile responsiveness, faster page loading, and proper schema markup are essential for ranking improvements.

Regular monitoring through Google Search Console and Analytics will ensure continuous performance growth.

Visit https://www.pnytrainings.com/


Follow us on:


Facebook: https://www.facebook.com/PNY.Trainings
Instagram: https://www.instagram.com/pny.trainings/
LinkedIn: https://www.linkedin.com/company/pny-trainings


Thanks!

1. ONPAGE SEO
CHECKLIST

2. On-Page SEO Checklist
1. Keyword Research &
Optimization
Conduct Keyword Research:
Identify relevant, high-traffic, and
low-competition keywords using
tools like Google Keyword
Planner, Ahrefs, or SEMrush.
Target Primary Keyword:
Choose one primary keyword per
page that aligns with user intent
(informational, navigational,
transactional, or commercial
investigation).

3. Incorporate Keywords Naturally:
Place the primary keyword in the page title, meta description, H1 tag, and
first 100 words.
Use secondary keywords and synonyms (LSI keywords) in subheadings and
body content.
Avoid Keyword Stuffing: Maintain natural keyword density (1-2% of total
content).

4. Page Title (Title Tag)
Optimize Length:
Keep title tags
between 50-60
characters to avoid
truncation in SERPs.
Include Primary
Keyword: Place the
keyword near the
start of the title for
better ranking
potential.
Make It Compelling:
Write clear, clickable
titles that encourage
user engagement.
Use Branding:
Optionally include
your brand name at
the end (e.g.,
“Primary Keyword |
Brand Name”).

5. Meta Description
Optimize Length: Keep meta
descriptions between 150-160
characters.
Include Keywords: Incorporate
the primary keyword and a
call-to-action (e.g., “Learn
more,” “Shop now”).
Summarize Content: Clearly
describe the page’s content to
improve click-through rates
(CTR).